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A Private Sector Led Initiative PT. Jaring Data Interaktif, Wisma Indovision, 11 th Fl. Jl. Raya Panjang Blok Z No. III Green Garden, Jakarta 11520 Phone:

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Presentation on theme: "A Private Sector Led Initiative PT. Jaring Data Interaktif, Wisma Indovision, 11 th Fl. Jl. Raya Panjang Blok Z No. III Green Garden, Jakarta 11520 Phone:"— Presentation transcript:

1 A Private Sector Led Initiative PT. Jaring Data Interaktif, Wisma Indovision, 11 th Fl. Jl. Raya Panjang Blok Z No. III Green Garden, Jakarta Phone: ; Fax: , September 2003

2 A Private Sector Led Initiative imen is a private sector-led project initiated by PT Jaring Data Interaktif (JDI) and consists of a consortium of organizations who are primary stakeholders in the ICT and education sector in Indonesia.

3 A Private Sector Led Initiative PT Jaring Data Interaktif (JDI) Independently operates the 24-hour SWARA parliamentary channel (similar to C-SPAN) established with assistance from USAID & IFES is the web development and support provider for the Indonesian Election Commission (KPU) for the upcoming elections for the period until October 2004 Has supported several other national initiatives related to the media sector as part of its responsibility as a good corporate citizen

4 A Private Sector Led Initiative PT Jaring Data Interaktif (JDI) has contributed over US$1 million per year in satellite airtime, programming and operations to develop imen

5 The imen Objectives To transmit educational programs and materials to schools, universities, state agencies, civil society organizations, homes and businesses through direct broadcast of television, audio and data using satellite and cable transmissions. To cover students, teachers, parents, caregivers, public officials, businesses, universities, colleges, civil society and other organizations by offering programs of instruction, training, distance learning and participatory civic education with interactive information, communications and emerging technologies To provide a resource for Indonesia that can be used primarily to enhance reforms in education with coexistent benefits in programs of democratisation, health, governance, environment, ethnic and societal issues A Private Sector Led Initiative

6 imen is currently being developed by private efforts and self-funding of the following partners who have agreed to work together to develop Infrastructure Content Distribution Training for HR Revenue Streams

7 A Private Sector Led Initiative

8 The future development of imen is based on a premise that the timely & appropriate application of well-accepted media technologies will offer a balanced value proposition that fosters consumer demand and ultimately lead to sustainable business models within the imen

9 A Private Sector Led Initiative imen therefore serves as an AGGREGATOR OF EDUCATIONAL CONTENT AND SERVICES

10 A Private Sector Led Initiative Today, research shows that 83% of the Indonesian population depend on television as their main source of information.

11 A Private Sector Led Initiative imen therefore starts with extensive usage of TELEVISION as a 24-hour education channel, followed by radio & internet data channels.

12 A Private Sector Led Initiative The appeal of an audio-video media such as television helps us to create new audiences in places of learning that were previously not reached, in schools, universities, training centers and offices. (Today, television audiences are primarily in the homes, where education competes heavily with entertainment and mostly does not win the audience share battle)

13 Printed Program Guide & Magazine for Education Centers Free Program Relay to local TV/Radio Stations all over Indonesia Data Channel Audio Channel Television Channel Live Studio Recorded Interactive Software Digital Library + The Multimedia Channels A Private Sector Led Initiative

14 Television Computer Decoder & Antenna Cable TV Satellite PCI Card Satellite TV Video & Audio Data Equipment for Channels A Private Sector Led Initiative Handheld Devices Simputers

15 A Private Sector Led Initiative imen is currently being developed by private efforts and self-funding to set up a series of Pilot Projects to demonstrate the following; -Technical Feasibility -Market Acceptance -Financial Self Sustenance

16 A Private Sector Led Initiative mLC Network Multimedia Learning Centers imen Pilot Projects initiated 100 Primary & Secondary Schools 5 Universities & Training Centers 37 Agricultural Training Centers 65 Out of School Education Centers 100 Islamic Boarding Schools (Pesantrens) Universitas Indonesia UWI Universitas Terbuka ARS International University Cybermedia College Department of Agriculture Department of Education, Out of Schools and Youth Management Qolbu with AA Gymnastiar Rotary Club Kabelvision Nurani Dunia We are seeking additional funding & strategic participation for developing these Pilot Projects to full scale implementation all over Indonesia.

17 A Private Sector Led Initiative What makes imen different? 1.We have already started: we have 22 partners in the imen consortium and we have access to 3,000 hours of educational TV programming from our partners 2.imen fosters student participation: using a combination of job-relevant education programs assisted by trained on-site facilitators 3.imen fosters Training Centers: with a viable revenue generating business model

18 The Approach A Private Sector Led Initiative Content Experts Education Network Teachers / TrainersStudents Provides Teachers With Tools To Improve Quality of Education Trains More Teachers in Teaching Skills and Knowledge Provides Students With Quality Informative Programs Provides Training Facilitators who Implement Activities Get Institutionalized As a Part of the Education Process mLearning Training Facilitators

19 Education Life Stages Covered Prenatal and Infant Preschool Primary Education Middle Education Secondary Education College Education Graduate Education Continuing Education Career Education Distance Learning Parenting A Private Sector Led Initiative

20 The Educational Content Prescribed Curriculum Enhancement for schools & universities Community Education with National Organizations and NGOs Skill Building Education via Certified Multimedia Distance Learning Knowledge Updating For Industry & Occupation- Specific segments A Private Sector Led Initiative

21 Reception Hardware Partnering with Experts for Content Schools & Universities Community Centers Satellite Channel Marketing Companies Management Banking & Finance Engineering Health Environment InfoTech Human Resources Computer Basics Microsoft Office Spoken English Certificate Live Weekly Multimedia Interactive TV Program LIVE INTERACTIVE Classroom Revenue Share Skill Updating Enhanced Industry Curriculum Formal & Non-Formal Certification Education Informal Education INDUSTRY EXPERTS Training Center Religious Civic Education A Private Sector Led Initiative Free

22 A Private Sector Led Initiative Certification Programs Computer Literacy Microsoft Office Basic Microsoft Office Advance Graphics & Animations English Language Bahasa Indonesia Language Management Principles Advertising & Communication Marketing & Competition Rural Marketing & Sales Entrepreneurship Basic Accounting and Finance Allied Health Nursing & Healthcare Equivalency Programs New Content Initiatives Underway Informal Education Children's Education Children’s Story Telling Political Education Science Education Mathematics Physics Music – Drums Music – Guitars Music – Bass Music - Keyboards

23 A Private Sector Led Initiative imen CHANNELS

24 A Private Sector Led Initiative imen caters to the educational needs of a highly segmented audience by providing dedicated daily or weekly timeslots for niche community broadcasts

25 Television Broadcast Phase 1 Siaran UT Schools hrs/day Siaran DIKTI hrs/day Siaran DikDasMen hrs/day Siaran m-Learning hrs/day Siaran Anak Anak hrs/day Executive Television ExecutiveUniversities Education hrs/day Siaran PLSP Agriculture hrs/day Siaran Pertanian Islamic Schools hrs/day Siaran Pesantren Religion 0000 – hrs/day Siaran Agama PENDIDIKAN LUAR SEKOLAH DAN PEMUDA Science TBA 1 hrs/day Siaran LIPI Fisheries TBA 1 hrs/day Siaran DKP A Private Sector Led Initiative

26 Audio Broadcast Working with leading radio stations all over Indonesia, imen will relay educational audio programs to all centres via satellite to subsequently be relayed via local radio stations.  Language Programs  Story Telling  Interactive Talk Shows  Interviews  News bulletins  Analysis programs  Infotainment  Edutainment A Private Sector Led Initiative

27 Web-Based Educational Data Portal Digital Video Downloads Past Episodes Special Editions Short Clips Daily Information Updates Community Tools Bulletin Board Polling Classified Ads Digital Audio Downloads Interviews Talk Shows Short Clips Digital Book Downloads Text Books Reference Books Articles Software Downloads Freeware Utilities Learning Programs Data Broadcast Service A Private Sector Led Initiative

28 imen needs the support of funding agencies and strategic partners to establish a network of 4,000 multimedia-enabled education centers.

29 PHASEDescriptionDistribution Reach Phase 1 Jul 2003 to Dec2003 Establish TV, Audio and Data Broadcast 100 community centres 100 schools 20 universities 100 companies Phase 2 Jan 2004 to Jun 2004 Expand Distribution & Develop Programming 500 community centres 300 schools 50 universities 200 companies 5 Mobile Vans Phase 3 Jul 2004 to Dec 2004 Expand Distribution & Develop Programming 1000 community centres 1000 schools 100 universities 300 companies 10 Mobile Vans Phase 4 Jan 2005 onwards Strengthen Programming & Reach 1800 community centres 2000 schools 200 Universities 100 companies 100 Mobile Vans Channel Reach & Distribution Development Phases A Private Sector Initiative

30 Funding Plan & Revenue Streams International Donors Channels Corporate Donors Private Donors Content Partners Services Partners Revenue Share Advertisers HARDWARE, EQUIPMENT & START-UP OPERATIONS Community Programmers A Private Sector Led Initiative funding revenue

31 Where imen needs support A Private Sector Led Initiative A.Support establishment of new multimedia learning centers across Indonesia B. Support production of new multimedia content and programs C. Support development of content production facilities in the regions D. Support ongoing training of teachers and coordinators

32 PT Jaring Data Interaktif has been involved in the following projects in the past that we believe serve as credentials to carry out the project as described in this proposal. 1.Swara Channel: We independently operate and manage SWARA Channel for the Indonesian Parliament. Initially funded by IFES and USAID, this channel has been established to promote transparency in the process of democracy. This is the local equivalent of US C-SPAN channel. 2. Ministry of Education Programs – Siaran DIKTI and Siaran Pustekkom: Since 1999, we have supported the Ministry of Education to relay national educational programs on our channels for 60 minutes daily. 3. Universitas Terbuka – Education Program: We air a 30 minute daily educational program, 7 days a week, to support over 230,000 students of UT all over Indonesia. 4. Indonesian Parliament: Kommisi II – Internet Support: We have developed a website for Kommisi II and provide other training and web hosting support to them. About JDI

33 5. Indonesian Parliament: MPR - Internet Support: We have developed Internet sites and provide several Internet services for the MPR. 6. KPU (Election Commission) - Internet Support and Training: We have developed the KPU website and have trained their staff in Internet and multimedia video production. 7. Social Organization Projects – We have supported several organizations with free of cost or on highly subsidized media services on both Q and Swara channels. Some of these clients are; International Republican Institute, National Democratic Institute, Yayasan Anak Bangsa Mandiri, Badan Koordinasi Penanaman Modal, Gereja Pantekosta di Indonesia, International Foundation for Election Systems We believe that our organization has the track record of being a socially responsible media through the projects we have handled in the past.

34 A Private Sector Led Initiative Sachin Gopalan Chief Executive Officer Januar Chandra Chief Finance Officer Andi Budimansyah Vice President Operations Wisma Indovision, 11 th Fl. Jl. Raya Panjang Blok Z No. III Green Garden, Jakarta Phone: ; Fax: , Contact Us


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