2 Source: http://grantorino-hanzo-alabamasocial.dk/ IntroductionOpened August 2014Part of the restaurant group MadklubbenAnders Aagaard, Simon Leo & Martin AlfItalian style foodLocated NørrebroSource:
3 Important Industry Trends Rise in fine dining and gourment restaurantsCopenhagen 14 Michelin Star restaurantsHousehold spending per year, increased by 2000 DKK from to 2012Easy short menu – qualityIncreased focus onOrganic foodLocal produceEnvironmentHealthNew NordicSources: , Danmarks Statistik.. hospitality.com/trends
4 Qualitative interview What kind of costumers do you usually see coming?What makes your restaurant competitive?What kind of atmosphere is portrayed?How does the company add value to the costumers? What kind of value?What do you think your guests expect from your restaurant?How important is costumer interaction? Why?What are the company’s vision, mission and objectives?How do you hold on to your costumers? Make them come back?Source: Interviewed waitress, Samantha.Source:
11 The Image Part of Madklubben Anders Aagaard, Simon Leo, Martin Alf Trendy atmosphereAOK Review”Gran Torino tager det enkle og basale mere uforpligtende end godt er, og madens italienske udgangspunkt er ved at drukne i storbyhip stilforvirring” ” Gran Torino takes the simple and basic more informal than good, and the food's Italian foundation is drowning in big city life style confusion”Image and product
12 The Culture and Philosophy Happy employeesLeads to good serviceGood energyExcellent service, traditional Italian food, trendy & modern
13 Company Situation… Just started Reviews 2 other restaurants Bright future^Gran Torino tager det enkle og basale mere uforpligtende end godt er, og madens italienske udgangspunkt er ved at drukne i storbyhip stilforvirring. / Acutally SMS doesn’t provide a failure condition for a service company . No recipe -
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