Presentation on theme: "I NTEGRATING C OMMUNICATIONS INTO I MPLEMENTATION P LANS."— Presentation transcript:
I NTEGRATING C OMMUNICATIONS INTO I MPLEMENTATION P LANS
Planning Your NGSS Communications Efforts Do you have a communications plan? As NGSS adoption gets underway in your state, consider the following: Do you have community support? Have you identified your champions and stakeholders? Who needs to be briefed? When? How? Are there opportunities to celebrate AND inform your community about NGSS? After NGSS adoption What’s next? Implementation planning Do you have a communications plan for implementation? 2 NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.
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Importance of Coalitions Purpose: Remove bureaucratic barriers to change Exert influence at key moments to support adoption and implementation Offer counsel to the strategic implementation team Membership: Multiple sector influencers and stakeholders aligned to the goal Beyond the usual participants Champions to speak to each critical audience 6 NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.
Potential Champions and Coalition Members Who is in your coalition of champions? Consider representatives from a cross-section of communities important in your state Business leaders Civic leaders Philanthropy Advocacy organizations Educators (K-12 and Higher Ed) Policymakers Governor Parents Students 7 NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.
Potential Detractors or Opponents Who are your potential adversaries? Prioritize their level of resistance Consider how you will respond Lay out a plan of action Will you take a proactive or reactive stance to criticism? Who will be your champion(s)? How will you activate your coalition in response? If a situation arises, reach out to Achieve/Widmeyer for additional support 9 NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.
Supporting NGSS in Your State 11 State Level Coalitions Identify internal point person Identify external point person/organization Identify and cultivate champions Develop and mobilize multi- sector coalition Educate and inform them Identify specific actions for them to conduct in support of NGSS Achieve, Carnegie & National Partners Baseline messaging materials Informational and case making tools Coordination of communications efforts Partners & Achieve Assist with identifying additional business champions Assist with initial strategy plan/tools as requested (virtually or on-site) Support to coalition/business leaders at critical times NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.
State Team Time Questions 12 How broad is support within the government (cross-sector, bipartisan)? How intense is the level of commitment? How strong is support from leaders/organizations outside the government? How strategic are your communications and outreach efforts? Is there resistance or opposition to NGSS in your state? From what sectors or organizations? How intense is the level of resistance? NGSS Leadership Conference, February 18-19, 2014, Atlanta, Ga.