Presentation on theme: "Broadcasting CPUT events to the world through the Internet A collaboration between Student Affairs (Derek Stocken) Management Information Services (Lovemore."— Presentation transcript:
Broadcasting CPUT events to the world through the Internet A collaboration between Student Affairs (Derek Stocken) Management Information Services (Lovemore Nalube) Marketing and Communication Department (Marick Hornsveld)
Introduction How it works Online broadcast context Piloting at CPUT Helping UCT Value for CPUT Cost Future plans
So far on “CPUT TV”… EventOnline Viewers 2012 Graduation Ceremonies12 421 Africa Day Celebrations551 Cape Speed car race> 400 Academic Conference> 100
Case Study: CPUT 2012 Graduation Broadcast >36 hours, 100% availability 12 421 online attendees 20 243 physical attendees Top Countries: UK, USA, Namibia, Turkey, Kenya, Saudi Arabia, UAE… 1.5 week setup
Case Study: University of Cape Town 2012 Graduation Broadcast Used CPUT method, after consulting with us, 100% availability 14 500 online attendees 1 week setup
Value for CPUT Maximize return on event investment – events are expensive, the more people that participate the cheaper the cost per head – Mass participation is possible with live broadcast – Feedback mechanisms can include social media, email etc
More value for CPUT Stake Holders (Alumni, Students, Parents, Funders & Government) – Better communication – More informed stakeholder is a happier stakeholder – no room for misinformation – unified CPUT without stake holders leaving their computers – More effectiveness for Student Affairs development programs. Equal accessibility for all students regardless of campus – Think of the 'vibe' around Graduation ceremonies
Even more value for CPUT CPUT is using a cutting edge communication medium Solved limited seating capacity in venues Example: Chair of council or VC could address everyone from any venue at CPUT. Questions could be asked via social media and email feedback mechanisms.
Upcoming events WTF Social Media Conference DDR Conference – Not confirmed Spring Graduation Thabo Mbeki Inaugural Lecture Fashion Week Student semester concert Maybe Chair of Council address
Cost Outsourcing: R13 000 per hour – Only Windows XP, Vista, 7 – Done by service providers such as Net Dynamix and Antfarm “In sourcing” cost to install: – R10 000 per year – Ample, but capped bandwidth Every event is FREE to broadcast!
Future Plans Once off purchase of; – Transmitter device (encoder) and video source mixer @ R150 000 total. – Software licenses @ R10 000 – REASONS for equipment Partner with TENET for free bandwidth In sourcing of radio station streaming service. Costs saving of R 40 000 per annum.