2 Care.com 2010 | Proprietary and Confidential Our Background
3 October 2010 Care.com 2010 | Proprietary and Confidential Company Background FoundedOctober 2006 Total Capital Raised$36M Strong Management Team With Significant Online Service Experience Sheila Marcelo, Founder, CEO TheLadders.com; Upromise (acquired by Sallie Mae for $300MM) J.D./ M.B.A. with Honors, Dean’s Award, Harvard University; B.A, Mount Holyoke College Steve Boulanger, CFO FASTech Integration, Inc., OpenPages, Inc., and Smart Destinations.com M.B.A., Harvard University; A.B, Dartmouth College Scott Healy, EVP Marketing, GM BuyerZone.com (acquired by Reed Elsevier), e-Dialog (acquired by GSI Commerce), and DataSage (acquired by Vignette) M.B.A., Harvard University; B.A. with Honors, Williams College David Krupinski, Co-Founder, SVP of Product and Development Upromise.com, Direct Hit (acquired by Ask Jeeves) and Stylus Innovation (acquired by Artisoft) MBA, Dean’s List, INSEAD; MS in Computer Science / BA in Mathematics, Boston College Donna Levin, Co-Founder, VP of Operations Upromise.com, Furniture.com, and Turning Point Software (consulting company acquired by Metamor Worldwide) B.A., Emerson College
4 October 2010 Care.com 2010 | Proprietary and Confidential Board, Investors & Advisors Board Members Sheila Marcelo Founder/CEO of Care.com Brian Swette Former Chairman of Board, Burger King Former COO, Ebay Former CMO, Pepsico Nick Beim General Partner at Matrix Partners Board member, Gilt Group, TheLadders.com Past inv – Jboss (acq by Red Hat) Patricia Nakache General Partner at Trinity Ventures Board member, Payscale and Uptake Past investments – AffinityLabs (acq by Monster.com); Loopnet (LOOP) Tony Florence Partner at NEA Board member, Diapers.com, Everfly Other Investors & Advisors Reid Hoffman Founder/CEO of LinkedIn Steve Kaufer Founder/CEO of TripAdvisor George Bell Former CEO of Upromise Former CEO of Excite@Home Susan Lyne CEO of Gilt Group Former CEO of Martha Stewart Living Former President of ABC Entertainment Jonathan Cranin Former Chief Creative Officer of McCann Creative Lead on Mastercard Priceless & Etrade Babies campaigns Leslye Arsht Former Deputy Under Secretary of Defense for Military Community and Family Policy Former Senior Advisor to the Ministry of Education in Iraq
5 October 2010 Care.com 2010 | Proprietary and Confidential Our Service
6 October 2010 Care.com 2010 | Proprietary and Confidential Care.com: A Comprehensive Solution Access to Trustworthy, Quality Care The safest. Pre-screened caregivers Free standard background checks Enhanced background checks available Recorded references Reliable Backup Care Resource Nationwide coverage 24 x 7 x 365 access to caregivers Care-on-Call for last minute needs Care Co-op and Care Exchange options Breadth to Cover Lifecycle of Care Needs Children (babysitters, nannies, au pairs, tutors) Special Needs (child to adult) Adults & Seniors Pets Home & Lifestyle Care.com provides a trusted place for families and care providers to easily connect, share caregiving experiences, and get advice.
7 October 2010 Care.com 2010 | Proprietary and Confidential Largest with Rapid Growth Rapid User Growth: 2.5 MM unique visitors / month Largest online caregiver locator service
8 October 2010 Care.com 2010 | Proprietary and Confidential Nationwide caregiver coverage mirrors U.S. population distribution Highest number of active (800k), background checked caregivers of any service Minimum of 20 providers per MSA in a 10 mile radius: 100% for child care; 96%+ for senior/pet/housekeeping; 93% for tutoring; 85% for special needs Broadest Caregiver Coverage - Nationwide Provider Acquisition Channels: TV Ads, Job sites & classifieds; word of mouth; halo from seeker campaigns
9 October 2010 Care.com 2010 | Proprietary and Confidential Safest: Most Stringent Caregiver Vetting Pre-screening: Team of 75 experienced moms reviews all caregiver profiles before allowing on site Preliminary background check based on Name, Address, DOB for convictions Regulatory Data Corporation of arrest/incarceration Subscriber Safety benefits View standard checks, and Optional enhanced background checks for a fee Recorded reference calls On-going checks On-going community monitoring via “Report Abuse” flags Care.com Member Reviews Member Safety database check every 15 minutes
10 October 2010 Care.com 2010 | Proprietary and Confidential Uncompromising Safety: 2 Types of Checks User-Requested Background Checks Standard Background Checks Social Security / address verification National Criminal Database search Sexual Offender Registries check (all 50 states) Enhanced Checks (optional) In-Person County and Federal Courthouse searches (convictions and arrests) Background Check Options for Users Checks are provided by Acxiom Information Security Services
11 October 2010 Care.com 2010 | Proprietary and Confidential Responsive: Commitment to Members Phone support M– F, 10 am – 7pm (EST) Email support 24 x 7, 24 hour SLA “It was a pleasure to talk with Tricia. I truly felt she listened to my problem and was interested in helping get it resolved. And she did very quickly! “ Care.com Team Ready to Help What our members are saying…
12 October 2010 Care.com 2010 | Proprietary and Confidential Our Members and Partners
13 October 2010 Care.com 2010 | Proprietary and Confidential Member Testimonials “I feel like the most fortunate mom in the world. I have a 23 year old handicapped daughter with cerebral palsy…Without Care.com, we would have never found the perfect caregiver.” —Tina, Atlanta, GA “I posted a job and within an hour, 3 people replied with interest. I love that we can message each other…before meeting in person.” —Amanda, Lansing, MI “I was able to find a great tutor for my younger brother. She is wonderful and I’m very happy with the results.” —Erika, Huntington Park, CA “We worked with [a nanny placement agency] and also Care.com. The quality of the candidates was much higher on Care.com, the process of identifying candidates was more efficient, and it was much more cost effective. We could not be happier with the nanny we hired through Care.com.” —Kim S., Google employee
14 October 2010 Care.com 2010 | Proprietary and Confidential Selected Corporate Programs & Partners
15 October 2010 Care.com 2010 | Proprietary and Confidential PR Coverage Today Show Sheila gives cost cutting child care tips on the Today Show in March ’08.
16 October 2010 Care.com 2010 | Proprietary and Confidential How We Use Technology to Be Innovative
17 October 2010 Care.com 2010 | Proprietary and Confidential Crises Averted: Care-on-Call Avoid a Care Crisis When a Last Minute Need Arises Quickly communicate care needs via text message and email to a pre-selected roster of caregivers willing to work on short notice New App for iPhone and iPod Touch makes connecting even easier!
18 October 2010 Care.com 2010 | Proprietary and Confidential Employer Program Care.com enables companies to support the family care needs of their employees The program gives the entire company full access to Care.com's nationwide network of trusted, vetted caregivers Employees can better manage the demands of work and home, and to be more productive in their jobs Companies reduce both absenteeism; attracts & retains top talent; support work-life initiatives
19 October 2010 Care.com 2010 | Proprietary and Confidential Government Opportunities In 2010, signed Army project deal to build Care Groups platform – 4YourNannies and 4OurArmyFamilies.
20 October 2010 Care.com 2010 | Proprietary and Confidential Elder Care Personal Care Assistance (PCA) Enhancing existing offering to include customized expert guidance Phone based expert consultation targeting adult children caring for aging parents Services will include, information/referrals, detailed care assessments and/or care plans