Presentation on theme: "RYKO Activation The best solution. What do you do …… When your customer says “ I want token notes! ” When your customer says “ I want a Gilbarco so I."— Presentation transcript:
What do you do …… When your customer says “ I want token notes! ” When your customer says “ I want a Gilbarco so I can take my oil company credit cards. ” When your customer says “ The RYKO coin box is too expensive. ” When your customer says “ RYKO ’ s credit card processor doesn ’ t give me a choice and the fees are too costly. ” “ I don ’ t want to buy a Code A Wash for my self serve car wash. ”
Objections Each of these objections may become overwhelming to those who don ’ t have the information to compete.
Why compete with activation? Sets you apart from your competition Gives you a better chance of making the sale Gives you more value to present to your customer and therefore more potential revenue and profit Provides a better overall package to your customer Is the vehicle of future electronic advancements in car wash systems
Let ’ s begin … By looking at all the reasons why the customer should buy RYKO activation Then we ’ ll take a look at each of those objections and see if we can figure out the best answers
Full System Integration Sell something none of your competitors have RYKO is one of the only manufacturers who engineer and manufacture all accessories including activation! Car wash is not as advanced as some “ plug and play ” industries
The Wave of the future The AMTT CS and CAW IV are built for the future Windows operating system Super bright (can easily be seen in bright sunlight) touch screen Internet connectivity is coming fast Full network integration with the RYKO car wash Flash video for advertising to customers after they have purchased the wash
CAW IV Gateway to iConnect products Color touch screen operation Windows operating system One CAW can operate up to eight car washes! Variable wash speed and custom wash programming Set up menu options independently Full car wash accountability and reporting
Full featured! The AMTT and AMTT CS are fully accessorized to: Take codes Coins Cash $1, $5, $10 and more Change in golden dollars Credit cards Smart cards Credit card receipts AMTT SpeedPass (AMTT only)
AMTT and AMTTCS Security Super secure stainless steel Code A Wash will alert of problem Want more security? Build it into a brick enclosure
The Best Way to Do Credit Cards AMTT - ComStar now known as Forward Research All transactions go through Forward Research. Deposited directly into the customer ’ s bank accounts. AMTT CS - IC Verify Think of it as a direct conduit to your customer ’ s bank or merchant services. Completely different than the system in the AMTT Customer simply contacts their bank to set up the system. No charge for IC Verify. Use a credit card and get a code to be used at other systems on the site - When used with the Touch and go credit card system.
Customer interactivity Customers love it! Couldn ’ t be easier to use Just follow the instructions from Drippy on the screen Studio recorded voice to lead customers Photo eyes recognize vehicles
Network communications System redundancy Back up for codes issued should there be a CAW loss Diagnostics available throughout the car wash system Diagnostics information printed out from the CAW Two wire connection between components
AMTT CS Advances Brightest color screen Touch screen control Operates a wash without a CAW Tie in to the Touch and Go IC Verify FLASH Video presentations The future of coin boxes Better than your competition
Think of what you loose with other activation systems and coin boxes System integration by design. iConnect products Windows operating system. Color touch screen with the CS. Flash video consumer advertising – CS. Variable Wash Speed and custom programming. Integrated diagnostics. Some of the best security. Exclusivity of the RYKO product line.
What do you do …… When your customer says “ I want token notes! ” When your customer says “ I want a Gilbarco so I can take my oil company credit cards ” When your customer says “ The RYKO coin box is too expensive? When your customer says “ RYKO ’ s credit card processor doesn ’ t give me a choice and is too expensive ”. “ I don ’ t want to buy a Code A Wash for my self serve car wash ”
Let ’ s take them one at a time When your customer says “ I want token notes! ” Offer something far more durable than paper coupons – Smart cards For business building and advertising, explain multiple use single codes for mailing Good for only a limited time and on certain days Explain how Token Notes are seldom utilized
It ’ s important you don ’ t give up When your customer says “ I want a Gilbarco so I can take my oil company credit cards ” Most major oil credit cards are MasterCard and Visa today Discount rates are as low the owners can negotiate with their banks or their merchant service provider The AMTTCS is the answer with IC Verify
Don ’ t take the easy way out! When your customer says “ The RYKO coin box is too expensive? Point out all of the reasons to buy RYKO Explain why it is not more expensive in the long run Sell the value RYKO activation has to offer Explain the value of one source Do a comparison of the price and point out the difference and why
You ’ ve got to think past the objection When your customer says “ RYKO ’ s credit card processor doesn ’ t give me a choice and is too expensive ”. Explain what costs are really involved Explain how the AMTT CS and AMTT differ Sell them on the advantages of the CS and IC Verify Explain the costs and how they can negotiate with their own local bank Explain what the cost per transaction will really be.
Your customer will be happier with a 100% RYKO system “ I don ’ t want to buy a Code A Wash for my self serve car wash ” The AMTT CS can operate washes without a CAW today! It is still an integrated system and with all the advantages The AMTT CS can be tied into the code activation on the self serve site and work with the Touch and Go An don ’ t forget about the future!
So what do you do? It ’ s important you don ’ t give up when faced with a tough objection It ’ s more important you don ’ t loose the sale! The easy way out is to lose the coin box sale! You ’ ve got to think past the objection Your customer will be happier with an all RYKO system Sell them RYKO activation! It is the only way to win!