1. AS Leisure Studies Unit 2 – A People Business

2. Starter Why is good customer service so important for a leisure organisation? Increased sales More customers Better public image An edge over the competition Happier and more efficient work force Satisfied customers Customer loyalty and repeat business

3. The Big Picture

4. Objectives Customers provide the revenue required for an organisation to continue operating or, in the case of not for profit organisations, to justify its existence. You need to understand a number of commercial benefits that customers provide for, and encourage in, a leisure organisation.

5. True or false?

6. Why is customer service so important?

7. Activity There are seven key benefits of good customer service. These are: Increased sales More customers Better public image An edge over the competition Happier and more efficient work force Satisfied customers Customer loyalty and repeat business Using Collins Advanced Vocational Leisure and Recreation - Textbook - p316-329 produce research notes about each of the above

8. Review Identify three things you have learned today Identify questions you have Identify 1 thing you already knew