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1 Mgt 540 Research Methods ResearchFramework. 2 The Basic Research Process.

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Presentation on theme: "1 Mgt 540 Research Methods ResearchFramework. 2 The Basic Research Process."— Presentation transcript:

1 1 Mgt 540 Research Methods ResearchFramework

2 2 The Basic Research Process

3 3 Conceptual / Theoretical framework

4 4 Theoretical Framework 5 Basic Features 5 Basic Features 1.Identifying and labeling variables correctly 2.Stating the relationships among the variables of interest 3.Theorizing the nature and direction of these relationships 4.Explaining how or why we expect the relationships to exist 5.Offering a schematic diagram of the model

5 5 Common flaws Including elements that are not part of the theoretical framework Including elements that are not part of the theoretical framework Including moderating variable in the hypothesis Including moderating variable in the hypothesis Treating moderating variable as an independent variable Treating moderating variable as an independent variable

6 6 Dependent / Independent Variables Fig. 5.1 and 5.2

7 7 Moderating Variables p. 91

8 8 Moderating Variable p. 92 Building models with increasing complexity

9 9 Intervening variable p. 95

10 10 Independent Variable effect Exercise 5.5 and 5.6, pg. 93 / 94

11 11 Effects of Moderating Variable p. 94

12 12 Delta Airlines Example 5.13, p. 99

13 13 Delta Airlines Adding intervening variable Intervening Variable – Strong theoretical model with face validity

14 14 Delta Airlines With moderating variable (weak)

15 15 Exxon Mobil is a well-oiled machine that is pumping profits. How does it do it? By using technology to evaluate potential deposits. It displays a 3-D computer image, IMAX style, on a 32 -foot wrap around screen. It then drills underwater. Once oil is found, Exxon Mobil (EM) pumps the oil without any significant lapse of time. Its investment in R&D is over $ 600 million per year, and it employs 15OO Ph.Ds. Unlike companies that finance both applied and basic research, EM demands work that produces a measurable impact and competitive advantage. Dissemination of findings among scientists is thus high. EM is also getting payoffs from older technologies, like increasing the recovery rate from existing deposits. For example, the so called reservoir analysis has enabled EM to boost reserves and improve recovery from fields. The merger of the two companies, Exxon and Mobil was remarkable, given their two divergent philosophies and cultures. Exxon had top efficiency born out of command and control, while Mobil was loose and informal; but the elaborate restructuring worked out well. The return on capital deployed was 21% in the year 2000, more than double the level of the past two years and the best among big oil companies.

16 16 Exxon-Mobile What accounts for Exxon- Mobil’s success? (dependant variable) What accounts for Exxon- Mobil’s success? (dependant variable) Three (independent) variables Three (independent) variables Use of old and new technologies Use of old and new technologies Investment in R&D (expecting results) Investment in R&D (expecting results) Blending of two different cultures Blending of two different cultures Dissemination of information Dissemination of information Intervening variable Intervening variable Diagram the theoretical framework Diagram the theoretical framework

17 17 Exxon - Mobil Use of New & Old Technology Blending two different cultures Investment in R&D with Expectation of Results Dissemination of Information Success of EM ($$$) Independent Variables Intervening Variable Dependant Variable

18 18 Once given, perks are extraordinarily hard to take away without seriously decreasing employee morale. The adverse effects of these cuts far outweigh the anticipated savings in dollars. Research has shown that when the reason behind the cuts is explained to employees, morale does not drop. Withholding Perks Employee Morale Explanation of cuts Independent Variables Dependant Variable Moderating Variable

19 19 Hypotheses (p ) Statement of a relationship between two or more variables. Statement of a relationship between two or more variables. “null” hypotheses is phrased to equal “0” (no relationship) “null” hypotheses is phrased to equal “0” (no relationship) “alternative” hypotheses is phrased to show some definitive relationship (difference) “alternative” hypotheses is phrased to show some definitive relationship (difference)

20 20 Haines Company (Ex 5.9) Working Conditions Pay Vacation Benefits Side Income Happiness Morale

21 21 Haines Company (Ex 5.12) 1. Ho: There is no relationship between working conditions and the morale of employees. 1. HA: If working conditions are improved, then the morale of the employees will also improve. 2. HO: There is no relationship between vacation benefits and employees' morale. 1. HA: Better vacation benefits will improve employees' morale. 3. HO: There is no difference in the relationship between pay and happiness among those who have side incomes and those who do not. 1. HA: Only those who do not have side incomes Mil become happier if their pay is increased. 4. HO: There is no relationship between happiness and morale. 1. HA.- Happiness and morale are positively correlated. 5. HO: Working conditions, vacation benefits, and pay have no influence on the morale of employees. 1. HA: Working conditions, vacation benefits, and pay all have a positive influence on morale.

22 22 Modeling from qualitative theory Example 5.21, p. 109 and (fig. 5.11, p. 111)

23 23 Text Exercise models ex. 5.11

24 24 Text Exercise models ex. 5.13

25 25 Factors Influencing Profitability

26 26 Factors Affecting Stock Values


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