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Chapter Improvement: Communications Lia Kalliath, Alabama ’14, chair, Council on Communications Kim Schneider, publications manager.

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Presentation on theme: "Chapter Improvement: Communications Lia Kalliath, Alabama ’14, chair, Council on Communications Kim Schneider, publications manager."— Presentation transcript:

1 Chapter Improvement: Communications Lia Kalliath, Alabama ’14, chair, Council on Communications Kim Schneider, publications manager

2 @ASDAnet #ASDAnet Overview of Workshop What makes good chapter communication? GCA-worthy Newsletter GCA-worthy Website GCA-worthy Social Media Case Studies Critique of YOUR Media

3 @ASDAnet #ASDAnet What makes good communication? Clear and concise Quality Information Interactive Aesthetic Usability Creativity

4 @ASDAnet #ASDAnet Design Content GCA-worthy Newsletter

5 @ASDAnet #ASDAnet Newsletter Design Well-branded Nameplate design incorporates ASDA logo Use of photos and graphics Good typography (clear, eye-catching) Visually organized Tennessee won the 2013 Gold Crown Award for newsletter design & layout.

6 @ASDAnet #ASDAnet Newsletter Content Exceptional writing and research Timely articles Variety of topics Quality content: not just event recaps Variety of authors Useful info (calendars, deadlines, clinic quiz) Well-edited All examples are from newsletters submitted for the 2014 Gold Crown Awards in media.

7 @ASDAnet #ASDAnet Design Content GCA-worthy Website

8 @ASDAnet #ASDAnet Accessibility –Compatible with different browsers? –Load times? Navigation and Ease of Use –Broken links? Aesthetics –ASDA branding? Creativity Website Design

9 @ASDAnet #ASDAnet Purpose –Mission? –Reason to return? Interactivity –Social media integration? –Forums, chats, etc. Quality of Information –Balanced content Website Content

10 @ASDAnet #ASDAnet Variety –Different outlets Engagement –Regular postings –Member engagement evident Content –Quality of information Creativity GCA- worthy Social Media

11 @ASDAnet #ASDAnet GCA winner VCU: “The Probe”

12 @ASDAnet #ASDAnet What makes it special? –“Content is king” –Articles from students and faculty –Fun stuff like photos and a recipe –Great visual organization Virginia won quality of newsletter information in 2013 Gold Crown Awards. GCA Newsletter Winner Virginia

13 @ASDAnet #ASDAnet What makes it special? –Integration with social media –Interaction with members –Frequently updated –Good branding Arizona won quality of website information in 2013 Gold Crown Awards. GCA Website Winner: Arizona

14 @ASDAnet #ASDAnet Facebook Re-launch –Contest Twitter feed Vimeo and YouTube Google+ GCA Winner Social Media: Oklahoma

15 @ASDAnet #ASDAnet Volunteer Chapter Critique Your turn!

16 @ASDAnet #ASDAnet Feel free to contact us: Lia Kalliath Kim Schneider Questions?

17 @ASDAnet #ASDAnet PACE Code The PACE verification code for this session is: AS1410


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