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Steve Holcombe, CEO Pardalis Inc. Stillwater, OK Presentation to: Association of Overseas Chinese Agricultural, Bi0logical, and Food.

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Presentation on theme: "Steve Holcombe, CEO Pardalis Inc. Stillwater, OK Presentation to: Association of Overseas Chinese Agricultural, Bi0logical, and Food."— Presentation transcript:

1 Steve Holcombe, CEO Pardalis Inc. Stillwater, OK steve@pardalis.com Presentation to: Association of Overseas Chinese Agricultural, Bi0logical, and Food Engineers (AOC) 2011 Annual Int’l ASABE Meeting

2 Special thanks to: Dr. Ning Wang, Chair Organizing Committee International Forum on China Exchange Congratulations to the AOC on its 10 th anniversary!

3 Why am I here? Strategies for Whole Chain management of agricultural and food information (with a security model) are needed. ▫Pardalis has an infrastructure for that purpose. ▫Pardalis has catalyzed the formation of a Whole Chain Traceability Consortium (WCTC) for that purpose.

4 Whole Chain Traceability Consortium (WCTC) Oklahoma State University ▫Agricultural Economics ▫Biosystems & Agricultural Engineering ▫Computer Science ▫Food & Agricultural Products Center (FAPC) ▫National Institute for Microbial Forensics & Food and Agricultural Bio- security (NIMFFAB) ▫OSU Multi-spectral Laboratory (OSU UML) Pardalis Inc. ▫“Whole chain” networking with informational objects ▫Dr. Marvin L. Stone & Steve Holcombe, co-inventors, global patent portfolio (U.S., China, EU, India, Hong Kong, Brazil, etc.)  Distinguished from object-oriented, application integration IP issued to MSFT, IBM, SAP, Siemens & Xerox. Michigan State University (Dr. Steve Pueppke) University of Arkansas (Dr. Jean-Francois Meullenet) North Dakota State University (Dr. D.C. Coston)

5 What am I proposing? An international workshop for addressing the formation of a global “Whole Chain Information Center” ▫Coordinate activities between:  China (e.g., Internet of Things for food security)  U.S. (i.e., Whole Chain Traceability Consortium)  EU (e.g., Smart Food and Agribusiness Project)  Other countries ▫Include, of course, food safety regulators and government officials from China, U.S., EU, etc.

6 “Whole Chain” means the Entire Supply Chain Distribution Center Manufac- turer Processor Distributor Packer Farmer Retail Consumer A 'whole chain' product tracing system consists of information elements provided by persons in the supply chain to other persons in the supply chain or to regulatory officials (e.g., during a traceback investigation).* * Product Tracing Systems for Food, 74 FR 56843 (3 Nov 2009) published by FDA & USDA FSIS.

7 Why a global Whole Chain Information Sharing Center? No such research center exists ▫ "Despite all the work in academic research there is currently no industry solution that fully supports tracking of items across independent organizations.”* Needed to support commercial applications for real-time food safety, food marketing, food security, etc. * Microsoft and IBM White Paper (2006).

8 Why Whole Chain Information Sharing? Food safety ▫Current regulations & industry practice one-up/one-down info sharing  Limited information sharing  Recall investigations still take weeks & months  Innocent parties damaged by negligence of others ▫Need for real-time …  Food security  Supply chain regulatory oversight  Monitoring of resource usages

9 Why Whole Chain Information Sharing? Food marketability ▫Potential benefits for consumers  Faster tracing of problems  Improved consumer safety and confidence  Protection of innocent parties in supply chain ▫Potential benefits for enterprises  Improved supply chain management  Real-time monitoring of resource usages  Real-time feedback from consumers

10 WCTC envisioned “Whole Chain Information Sharing Center” Advisory Management Open Source Development – Licensed Ecosystem Open Source development - Researchers & grad students Direct Management Direct Management: OSU Biosystems & Agricultural Engineering (BAE) OSU Computer Science (ComSci) Open source providers (e.g., Pardalis, PARC, others) Other University BAE and ComSci departments? Licensed co-development for open source distribution in ag & food supply chains: Palo Alto Research Center (Xerox PARC) - content-centric networking,, Pardalis - information-centric networking, and Google Android ecosystem - smartphone applications Licensed ecosystem co-development and distribution Advisory Management: Aligned universities (NDSU, MSU, UARK, Wageningen, ELPF, etc.) Industry stakeholders A Center will provide new industry solutions and choices for fully supporting the tracking of items across independent organizations. It will position participating universities for global renown and leadership in their respective disciplines.

11 WCTC envisioned Whole Chain “Transactional Interoperability” Distribution Center Manufac- turer Processor Distributor Packer Farmer CTID01 CTID03 CTID05 CTID0 7 CTID04 CTID06 CTID08 CTID09 CTID10 Retail CTID02 Consumer CTID1 1 CTID1 2 CTID1 3 CTID1 4 Critical Transactional Identifiers (CTIDs) CTID03 METADATA InvoiceID CTID03_IDE1 CustomerID CTID03_IDE2 GTINID CTID03_IDE3 BatchNo CTID03_IDE4 FoodSafeTest CTID03_IDE5 ReceiptINo CTID03_IDE6 ItemRecdDate CTID03_IDE7 “Best food ever! Produce More!” “I’ve been poisoned!” CTID13 METADATA ReceiptID CTID13_IDE1 CustomerID CTID13_IDE2 Feedback + CTID13_IDE4 GTINID CTID13_IDE3 Feedback - CTID13_IDE4

12 WCTC envisioned secure, wireless information sharing* 001 SENSR001 METADATA OwnerID IDE1 TimeStamp IDE2 Crop001 Status IDE3... 002 001 002 SENSR001 METADATA OwnerID IDE1 TimeStamp IDE2 Crop002Status IDE3 Farmer Smith’s Field.. Farmer Smith, these crops are ready!” “Farmer Smith, these crops not yet ready” Farmer Smith Farmer Jones Automatically Authenticate/Sync Cannot Access, Authenticate or Sync Packer Farmer Jones Farmer Smith CTID01 CTID02 CTID03 * The ISO Ag Electronics group is working on integrating RFID information into current data exchange standards (See ISO 11783) but strategies for management of that information with a security model are needed.

13 Follow-up questions? Also contact …. Dr. Mike Buser, Ass’t Prof. Biosystems & Ag Engineering Oklahoma State University Dr. Paul Weckler, Assoc. Prof. Biosystems & Ag Engineering Oklahoma State University Dr. Marvin L. Stone Professor Emeritus Biosystems & Ag Engineering Oklahoma State University Dr. Carol Jones, Assoc. Prof. Biosystems & Ag Engineering Oklahoma State University

14 Thank You


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