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Ford 1908 Model T Flexible Fuel Vehicle ETHANOL ACROSS AMERICA 1.10 plus million FFVs on roads today – 97% of nation’s total fleet of AFVs 2.Small cost.

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Presentation on theme: "Ford 1908 Model T Flexible Fuel Vehicle ETHANOL ACROSS AMERICA 1.10 plus million FFVs on roads today – 97% of nation’s total fleet of AFVs 2.Small cost."— Presentation transcript:

1 Ford 1908 Model T Flexible Fuel Vehicle ETHANOL ACROSS AMERICA 1.10 plus million FFVs on roads today – 97% of nation’s total fleet of AFVs 2.Small cost to produce FFVs vs. Electricity, CNG, LPG, or Hydrogen 3.Infrastructure cost of $10K to $150 K per site vs. $1 million + for CNG and Hydrogen 4.Represents significant outlet for use of 2 nd gen biofuels produced from cellulose 5.Vehicle provides “flexibility ” to use 100% gasoline or up to 85% ethanol. 6.Provides existing opportunity to achieve goals of RFS.

2 Current use of Ethanol Increase of 20 billion gallons in 12 yrs

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4 FFVs marketed under each of these brands

5 Source: Renewable Fuels Association

6 Every vehicle in the nation can operate on up to 10% ethanol. Most small engines can operate on up to 10% ethanol. Most marine engines can operate on up to 10% ethanol. MY 2001 and newer legacy vehicles can use E15. Gasoline use in the U.S. is declining. Realistic national consumption is 12+ billion gallons. Ethanol use must be increased in the gasoline pool via MLEB and FFVs. Use of ethanol today

7 Technical Support for Fuel Retailers

8 E85 Unleaded Separate hoses for flex fuel and standard fuel Contrasting labels for standard and flex fuel. White – standard fuels E10 ≈ 87% Unleaded/13% E85 E85 Flexible Fuel Pumps for Retailers Contrasting labels for standard and flex fuel. Blue – flex fuels Blends above E10 clearly labeled “for flex fuel vehicles only”

9 TANKS AND FUELING OPTIONS WITH E10 AS BASE THREE (3) TANKS WITH E85, PREMIUM, AND E10. ION 1 This graphic represents a “blender pump” that utilizes three (3) tanks of fuel to provide motorists various blends. In this example, the system is dispensing E30 and E85 from the yellow hose on the left. RUL in grades of 87, 89, and 91 Octane are dispensed through the hose on the right. The use of three tanks allows a retailer to offer any level blend of ethanol and other non-ethanol blends such as 87, 89, 91, or 93 Octane gasoline. Blends exceeding E10 must use a dedicated hose. OPTION 1

10 Limit of ethanol use in existing vehicle fleet at 10% blends is 14 billion gallons, High level blends of ethanol MUST take on a greater role in the use of ethanol in general. This will be through the use of higher level blends in “legacy vehicles” and use of higher level blends in FFVs. 14 Billion gallons

11 T This From 272 Luminas produced in 1992…

12 To more than 10 million FFVs Today.

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14 “There’s no reason the automotive industry can’t go to 100 percent E85 vehicles, and the world we love doesn’t have to change. It requires the least change in consumer behavior.” General Motors Vice Chairman Bob Lutz Source: Automotive News, January 21, 2008

15 Same day pricing, Sept. 2006

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21 FFVs by Zip Code 73118OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA OKLAHOMA CITYOKLAHOMA245

22 National FlexFuel Vehicle Awareness Campaign FFV Awareness Campaign Mission Locate and educate owners of FlexFuel Vehicles (FFVs) and motivate them to use higher blends of ethanol – in order to meet the national Renewable Fuel Standard (RFS). Supported by industry, government, and the public, the campaign is working nationwide with dozens of partners to increase the use of ethanol to reduce oil imports, improve air quality, and boost the U.S. economy.

23 Objective: Education Will Drive Vehicle and Fuel Choice Federal Government, State Agencies, Civic and Non-Profit Advocates Technical Assistance Hotline Expected Outcomes: Move the E10 Blend Wall & Increase the Support for the RFS FFV Dealers Leverage FFV Awareness Website, decals, hang tags, brochures, etc. FlexFuel Retailers

24 24 Establish Core FFV Campaign Stakeholder Team State Government State Government FFV Dealerships FFV Dealerships FlexFuel Retailers FlexFuel Retailers NGO Stakeholders NGO Stakeholders DMV/FFV Database, inspection/registration DOT for Signs. Ag, Energy, Environ., Econ. Development, Meetings Sales/Service Training Buyer Outreach Public Outreach FFV Outreach Promotions/Events Sales/Service Training Buyer Outreach Public Outreach FFV Outreach Promotions/Events POP Education Info - General Public - FFV Owner - FFV Dealer Promotions/Events POP Education Info - General Public - FFV Owner - FFV Dealer Promotions/Events Press Conferences Media Releases Prepared Articles Feed Social Media Promotions/Events Press Conferences Media Releases Prepared Articles Feed Social Media Promotions/Events The Big Picture Identify and Contact Stakeholder Targets For Endorsement and Engagement Tool Box of Possible Action Items, Tasks, and Deliverables Expected Outcomes: Consumer Awareness and Product Education Leading to the Increased use of Renewable Transportation Fuels to Meet the National Renewable Fuel Standard

25 The Team: FFV Awareness Campaign Endorsements State NGO Endorsements in Target Markets Alamo Area Clean Cities Coalition Central Texas Clean Cities Coalition East Tennessee Clean Fuels Coalition Florida Biofuels Association Iowa Office of Energy Independence Maryland Grain Producers Utilization Board Maryland Clean Cities Coalition Minnesota Corn Growers Association Texas Renewable Energy Industries Association Virginia Clean Cities Coalition


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