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Create opportunities for:  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican.

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Presentation on theme: "Create opportunities for:  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican."— Presentation transcript:

1 Create opportunities for:  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican industries and businesses  Empowering communities John Sibly President, Global Mining and Refining Alcoa e

2 Clarendon Express: Two analogies Eden Project England Colonial Williamsburg USA

3 What is Clarendon Express? Sustainable development through tourism  Clarendon Express is a train and train-ride on Jamalco’s existing railway line, extending from Rocky Point to Breadnut Valley  Clarendon Express is also the brand-name of the overall initiative to help accelerate sustainable socio-economic and environmental development of the South Coast of Jamaica, centered in Clarendon parish, and developed around the backbone of the railway line.

4 What is Clarendon Express?  The concept: Government, business and industry, community groups and individuals working together.  Jamalco initiating and seeding program with US $500,000 cash over three years and in-kind contribution totaling approx US $18million.  Halse Hall  Whitney Estate  Railway line  Breadnut Valley facility  Jamalco also offering:  Managed access to Jamalco properties such as port, refinery, mines so they can be integrated into the program to help create opportunities for third-party businesses and community enterprises  Active participation in project team  Access to expertise and experience in similar tripartite programs elsewhere; eg Alcoa Landcare initiative in Australia

5 What is Clarendon Express?  Other sponsors welcome and necessary  Come in and identify your own opportunities for participation and showcasing your business  Active participation of all the Community Councils, NGOs and community groups welcome and encouraged in development of plans and execution  Come in and identify opportunities to build capacity in your own communities  Strong expressions of support from USDA; active participation to date by USDA group Heritage Design. Strong expressions of interest from other Jamaican and US agencies  Strong expression of support from Alcoa

6 What is Clarendon Express?  Clarendon Express…the brand »Will be registered trademark and brand name »readily available for use by local entrepreneurs, community groups, third party businesses and industries who wish to become part of the Clarendon Express initiative »minimum standards for participation established and monitored by TPDCO to maintain value of Clarendon Express trademark and brand name »Opportunity to leverage marketing and administrative activities and costs

7 Compelling reasons to work together  Government  Business and industry  Community groups and individuals.  We are all part of the same community  There are untapped opportunities for growth and shared prosperity in our community.  A variety of compatible initiatives already underway or planned  We all have something unique to contribute.  We all benefit from the solutions  None of us can shoulder the burden alone

8 Business case  Create opportunities for:  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican industries and businesses  Empowering communities

9 Business case  Create opportunities for:  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican industries and businesses  Empowering communities  Increase Jamaica export revenues

10 Business case  Create opportunities for:  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican industries and businesses  Empowering communities  Increase Jamaica export revenues  More educated and skilled people; more jobs for them

11 Business case  Create opportunities for:  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican industries and businesses  Empowering communities  Increase Jamaica export revenues  More educated and skilled people; more jobs for them  Greater appreciation of industrial development

12 Business case  Create opportunities for:  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican industries and businesses  Empowering communities  Increase Jamaica export revenues  More educated and skilled people; more jobs for them  Greater appreciation of industrial development  Improved self sufficiency and decision making

13 Business case  Create opportunities for:  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican industries and businesses  Empowering communities  Increase Jamaica export revenues  More educated and skilled people; more jobs for them  Greater appreciation of industrial development  Improved self sufficiency; less demand for support = Contribution to local, national, regional stability and growth.

14 Alcoa Landcare: a model for building prosperity Trusts Government Industry/business Community NGOs Individuals Media Time+expertise Other contributions Start-up money +expertise. Other contributions Enhanced community prosperity

15 Alcoa Landcare: a model for building prosperity Trusts Government Industry/business Community NGOs Individuals Media time+expertise Other contributions Start-up money +expertise. Other contributions Enhanced community prosperity

16 What Jamalco is offering

17 What could this look like? An example: Alcoa Landcare: One Australian group’s ten year journey Location: Woady Yaloak Catchment Area  170 landholders  120,000 hectares (300,000 acres) Participants: Landholders Communities Alcoa Government agencies (agriculture; environment; water management) Large and small businesses

18 What could this look like? Some results from Woady Yaloak Farm profitability from 10% below regional average to almost 20% above the average. Area of private land under trees increased from 0.8% to 2.4%. more bird life Landholders actively working together in planning and action increased from 15 % to 60 %. Increase in individual landholder capacity and commitment to invest in landcare on their own land ($3,300 annually per landholder, excluding grants). Improved river water quality

19 What could this look like?

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27 What’s needed to bring vision to reality?  Willingness to work together for the long-term common good  Long-term commitment and additional funding from industry, business, and government agencies. (Phase one: U.S$2.5m?)  In-kind participation by Community Councils, other community groups, and committed individuals: every contribution of time or ideas counts!  Measures of success: #participating groups; #sponsors: # trained; # employed; #paying visitors; community perceptions.

28 What’s needed to bring vision to reality?

29 Interim composition drawn from major participating sponsors and community groups. Likely to evolve into independent Board as program grows. Interim composition drawn from major participating sponsors and community groups. Likely to evolve into independent Board as program grows. Jamaican non-profit Project steering committee Individual enterprises Project steering committee Manages brand-name Advocates for partnerships, grants etc

30 Interim composition drawn from major participating sponsors and community groups. Likely to evolve into independent Board as program grows. Interim composition drawn from major participating sponsors and community groups. Likely to evolve into independent Board as program grows. Jamaican non-profit Project steering committee Individual enterprises Examples of Jamalco initiatives Clarendon Express railway Refinery tours

31 Some opportunities to participate Halse Hall  architectural and site plans  ecolodge construction  staff training (services, management, food)  restroom Whitney Estate  interpretive kiosk & signage  restroom  estate house stabilization Breadnut Valley  architectural and site plans  bauxite mining interpretive pavilion & signage  depot platform  restroom Mocho Mtns  interpretive kiosk & signage  parking pullout Railway Engine refurbishment passenger car refurbishment Halse Pen Station architectural and site plans depot construction parking area play area restroom landscaping interpretive kiosk & signage/videos Rocky Point architectural and site plans boardwalk and pavilion restroom parking area

32 The challenge… Halse Hall Whitney Estate Breadnut Valley Mocho Mountains Railway Halse Pen Station Rocky Point Refinery  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican industries and businesses  Empowering communities How can we work together to integrate these Jamalco properties into opportunities for…

33 First Planning Workshop May 10, 2005 Caribbean Coastal Area Management Environmental Foundation of Jamaica Forestry Department Jamalco Clarendon Community Councils Jamaican Bauxite Institute Jamaica National Heritage Trust Kingston 10 Architects Ministry of Tourism National Environmental Protection Agency Local Initiative for Urban Environment (LIFE) South Coast Resort Board The Nature Conservancy Tourism Product Development Corporation USAID USDA Forest Service US Peace Corps Jamaica Protected Areas Trust University of West Indies Peoples Action for Community Transformation American Chamber of Commerce UDC Social Development Commission Ministry of Transport and Works Country style Community Tourism Clarendon Parish Council Social Development Commission

34 Create opportunities for:  Extending Jamaican tourism beyond sun and sand  Education, training, business, employment on South Coast  Showcasing Jamaican industries and businesses  Empowering communities Questions? e


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