Presentation on theme: "American Business Media Member Benefits. American Business Media Member Benefits A Brief History Member Benefits Networking Research Government Affairs."— Presentation transcript:
American Business Media Member Benefits
American Business Media Member Benefits A Brief History Member Benefits Networking Research Government Affairs Committees & Councils Events Digital Business Initiative
American Business Media Member Benefits Founded in 1906 343 member companies representing an industry of over $26 Billion in revenue representing 181 industries reaching an audience of more than 90 million Approximately $11 billion in print revenue Approximately $5 billion in digital revenue More than $ 5 billion in events revenue About $5 billion from ancillary products including custom media.
ABM works for its members in the following areas: Marketing and Research Government Affairs Member Services Digital Business Information Opportunities American Business Media Member Benefits
Research 2008 The Importance & Value of B2B Advertising During Times of Economic Uncertainty 2007 Forrester Study – Members Only Version Ideal for Sales Presentations The Power of Industry Specific Digital Media The Power of Industry Specific Magazines The Power of Industry Specific Events 2006 Harris End User Study (Mindset Readers, Viewers, Attendees) 2005 The B-to-B Digital Marketing Shift - Marketer Mindset (Forrester Research Inc.) The Power of Media Journal Advertising (Summary of Yale, Dartmouth and Nielsen Studies) American Business Media Member Benefits
Government Affairs Advocacy and lobbying efforts in Washington ABM takes an aggressive stance representing its members' interests on the numerous governmental issues impacting the changing climate of the business information industry. ABM tackles a multitude of political issues, postal and beyond, with the help of its Government Affairs Committee (GAC) and Information Policy Committee (IPC). Free legal consultation services David Straus, one of the foremost experts on postal issues, is available for media consultation.
American Business Media Member Benefits Committees & Councils Seven Strategic Councils Take a highly strategic view of the issues and develop think tanks, seminars, printed products, events and research that guide ABM member companies in new directions for business development Thirteen Tactical Committees The best minds in the business work together to tackle the day-to-day challenges faced in each discipline, and take their discoveries deep into the ranks of member companies.
American Business Media Member Benefits Events Marquis Events Spring Meeting ABM’s premier members-only event; a strategic conference for business media leaders to share insights, discuss industry issues, and network in a relaxed setting. Top Management This broad-based, hands-on conference provides a tactical approach to new ideas and insights for the coming year. Digital Velocity A two-day intensive, high-level conference brings experts at the forefront of digital thought to you
American Business Media Member Benefits Professional Development Events ABM conducts education seminars and forums throughout the year, covering all disciplines of business media from our ‘Digital Breakfast Series’ to ‘Media Mixers’, our newest event series focusing on young professionals within the industry. Prestigious Awards Program Jesse H. Neals Awards ‘The Pulitzer Prize of Business Media’, they are the industry’s most sought-after recognition of editorial excellence Creative Excellence in Business Advertising (CEBA) Awards Honors the best business media advertising campaigns, the CEBA Awards are a highly recognized brand and coveted honor.
American Business Media Member Benefits ABM Sales Arsenal The following ABM publications are available to you and your sales force: The “Case for” series is a persuasive of information sales reps can use to pitch the value of business-to- business “The Value and Importance of B-to-B Advertising During Times of Economic Uncertainty” B-to-B Media Study (Forrester/Harris Study) The Business Media Proposition The Custom Media Experience The Business Information Commitment
Digital Business Initiative
American Business Media Member Benefits Digital Business Initiatives ABM will enhance knowledge and best practices of its member companies in the digital business information industry to further their strategic advantage by: Forming the Digital Business Task Force A council comprised of the best minds operating in digital, search, and business information markets Launching the Governmental Information Policy Committee Washington-based lobbying and legislative efforts to influence policy relevant to digital and business information marketplaces Producing Research and Marketing Free consulting service for transformation and website design Establishing best practices for business in the digital marketplace including ethics and standards