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D OING B USINESS W ITH B RAZIL Maria Cameron U.S. Department of Commerce.

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Presentation on theme: "D OING B USINESS W ITH B RAZIL Maria Cameron U.S. Department of Commerce."— Presentation transcript:

1 D OING B USINESS W ITH B RAZIL Maria Cameron U.S. Department of Commerce

2 W HY B RAZIL ?W HY B RAZIL ? G REEN O PPORTUNITIESG REEN O PPORTUNITIES C HALLENGESC HALLENGES C OMMERCE E NGAGEMENTC OMMERCE E NGAGEMENT 2 A GENDA

3 W HY B RAZIL ? 200 million consumers with increased purchasing power 200 million consumers with increased purchasing power GDP of US$2.6 trillion in 2011 GDP of US$2.6 trillion in 2011 Per capita income 2x China’s Per capita income 2x China’s Weathered financial crisis better than other world markets. Weathered financial crisis better than other world markets.

4 Investment , the total stock of FDI from Brazil to the United States $15.5 billionInvestment , the total stock of FDI from Brazil to the United States $15.5 billion In 2011, US goods exports to Brazil totaled US$42.9 billion – growing from $35.4 billion in 2010.In 2011, US goods exports to Brazil totaled US$42.9 billion – growing from $35.4 billion in Total bilateral trade in US$74.3Total bilateral trade in US$74.3 W HY B RAZIL ?

5 S USTAINABILITY A WAY OF LIFE The objective of green and sustainability permeates the business climate in Brazil.The objective of green and sustainability permeates the business climate in Brazil. U.S. companies have a competitive advantage in advanced technologies and green/niche sectorsU.S. companies have a competitive advantage in advanced technologies and green/niche sectors Don’t look for “green” opportunities – but use “green” to sell your products in every sectorDon’t look for “green” opportunities – but use “green” to sell your products in every sector Growing interest in different environmental certificationsGrowing interest in different environmental certifications Potential for opportunities AND barriersPotential for opportunities AND barriers 5

6 O PPORTUNITIES FOR U.S. C OMPANIES : Upcoming GamesUpcoming Games Transportation ProjectsTransportation Projects Port & Airport renewal projectsPort & Airport renewal projects New MuseumsNew Museums HotelsHotels HospitalsHospitals 6

7 W ORLD C UP 2014 – B USINESS O PPORTUNITIES 12 Brazilian cities will host the 2014 World Cup Games.12 Brazilian cities will host the 2014 World Cup Games. - Cuiaba- Fortaleza- Natal - Salvador- Brasilia- Curitibia - Manaus- Porto Alegre - Rio de Janeiro - Sao Paulo- Recife- Belo Horizonte

8 2016 O LYMPIC G AMES Rio de Janeiro will host the first-ever Olympic Games in South America August- September 2016Rio de Janeiro will host the first-ever Olympic Games in South America August- September 2016 Rio is committed to use the Olympics to build a sustainable cityRio is committed to use the Olympics to build a sustainable city Many examples of investment with a view to sustainabilityMany examples of investment with a view to sustainability –Joint Initiative on Urban Sustainability –Porto Maravilha Urban Operation 8

9 I NVESTMENTS IN S PORTS F ACILITIES About 20 new facilities will be built: Aquatic sports stadium - $40 millionAquatic sports stadium - $40 million Olympic Park to host gymnastics, cycling, handball, - $200 millionOlympic Park to host gymnastics, cycling, handball, - $200 million Olympic Village - $450 millionOlympic Village - $450 million Olympic Tennis Center - $45 millionOlympic Tennis Center - $45 million Rowing stadium at Rodrigo de Freitas Lagoon - $20 millionRowing stadium at Rodrigo de Freitas Lagoon - $20 million Copacabana Beach Volley Ball Arena - $7 millionCopacabana Beach Volley Ball Arena - $7 million Maracana Stadium Renovation - $400 millionMaracana Stadium Renovation - $400 million 9

10 K EY S ECTORS HVACFlooring RoofingLighting Insulation Systems Paving Technologies Residential/Commercial Automation Scaffolding Equipment Water Sanitation Sports Facilities Realtors Hotel Chains Irrigation Solar Energy Innovative Technologies 10

11 Ranked 4 th in the world for renewable power capacity (12/2010) 116 GW total installed power generation capacity (1/2012) 84% of electricity generated from RE in 2010 (76% of hydropower above 30 MW) Estimated 171 total GW by 2020, of which 83% from RE estimated investment in all power generation: US$ 105 Billion

12 WindStream closed a $10+ million deal with Wind Force Energia, a Brazilian Clean Tech distributor, for 30,000 wind turbine units. WindStream began the delivery of these units at the end of March 2011 and will continue delivery for the next three years. The product will be used in Brazil in both on-grid and off-grid solutions for urban and rural applications. This deal will result in 150 new U.S. jobs. Indiana-based manufacturer of small scale wind turbines designed for urban settings and off-grid rural areas establishes presence in Brazil. Real Results: WindStream

13 California-based Capstone Turbine, a manufacturer of clean technology micro-turbine energy systems with 200 employees, completed work on a $2 million contract with Brazilian Fluxo Servicios de Petroleo for micro- turbine systems. The turbines, manufactured in California, have been shipped to Copasa, Brazil where they produce clean energy from methane bio-gas at a wastewater treatment facility that serves millions of Brazilian residents. California-based manufacturer of microturbine energy systems exports three microturbine systems for a large wastewater treatment plant in Brazil. Results: CapstoneTurbine

14 G REEN B UILDING I N B RAZIL The Brazilian Green Building Council –The Brazilian Green Building Council – –Founded in 2007 by construction industry leaders –Mission Increase the sustainability of construction industry using market forces to encourage the adoption of Green Building practices –Objective: Be the main reference on sustainable construction in Brazil and lead to implementation of green building practices –500 members in 17 states 14

15 R ANK O F LEED C ERTIFICATION P ROCESSES I N T HE W ORLD 15

16 16 G ROWING C OMMITMENT TO G REEN B UILDING

17 Export Green Trade Mission to Brazil April 22 – 27, 2012 Sao Paulo, Rio, Brasilia and Recife The trade mission included 100 Gold Key business matchmaking meetings Thirteen U.S. small and medium sized companies –Solar energy –Biofuels –Water & wastewater treatment –Air quality control –Environmental building at: 17

18 B E PREPARED ! 18

19 D OING B USINESS I N B RAZIL Is complex!Is complex! Requires an intimate knowledge of the local environment, including “Custo Brasil”.Requires an intimate knowledge of the local environment, including “Custo Brasil”. Best done for SMEs through a local agent or distributor.Best done for SMEs through a local agent or distributor. This is valid whether your company is a bank, a realtor, an engineering firm or any type of industry or service provider.This is valid whether your company is a bank, a realtor, an engineering firm or any type of industry or service provider.

20 D OING B USINESS IN B RAZIL The complexities of Brazil’s business environment create substantial challenges for U.S. exporters and investors.The complexities of Brazil’s business environment create substantial challenges for U.S. exporters and investors. U.S. companies face:U.S. companies face: –High tariff & tax barriers –a difficult customs system –a heavy and unpredictable tax burden –a legal system that is overloaded and often very slow in enforcing business law or intellectual property rights effectively –Often lack of sufficient infrastructure 20

21 S TRATEGIES Invest time in developing relationships in BrazilInvest time in developing relationships in Brazil Be patient and do your homeworkBe patient and do your homework Consult good local legal and tax advisorsConsult good local legal and tax advisors Consider an established local partnerConsider an established local partner –For an SME, this is best done through a local agent or distributor Local language capacity in firm & marketing materialsLocal language capacity in firm & marketing materials 21

22 R ESOURCES – W E A RE H ERE T O H ELP ! 22

23 Brasilia: Brian Brisson, Senior Commercial Officer Phone: / Fax: 55 – Belo Horizonte: Ruy Baptista, Commercial Specialist Phone: 55/31/ / Fax: 55/31/ Sao Paulo : Brian Brisson, Senior Commercial Officer Phone: / Fax: Recife: Adierson Azevedo, Commercial Specialist Phone: / Fax: Rio de Janeiro : Alan Long, Principal Commercial Officer Phone: / Fax F IVE C OMMERCIAL S ERVICE O FFICES IN B RAZIL

24 Open to all U.S. exporters Free Resources available at the TCC Web site (www.trade.gov/tcc) include: An online trade complaint hotlineAn online trade complaint hotline Free online tools, trade agreement texts, IPR training modulesFree online tools, trade agreement texts, IPR training modules Standards early warning systemStandards early warning system A checklist of trade barriersA checklist of trade barriers 24 P ROGRAM R ESOURCES

25 U.S. E NGAGEMENT WITH B RAZIL 25

26 U.S.-B RAZIL CEO F ORUM Chaired by the Ministry of Trade/Commerce and the Executive Branch/White HouseChaired by the Ministry of Trade/Commerce and the Executive Branch/White House 12 CEOs from the United States and Brazil:12 CEOs from the United States and Brazil: 26 AES Amryis Boeing Commercial Airplanes Cargill CH2M Hill Citigroup International Paper Merck Praxair OSI Systems, Inc Rockwell Automation Vermeer Corporation Andrade Gutierrez Banco Safra Camargo Correa Coteminas Embraer Grupo Gerdau Odebrecht Stefanini IT Solutions Sucocitrico Cutrale Suzano Group Vale Votorantim Participacoas

27 U.S.-B RAZIL CEO F ORUM : P RESIDENTIAL A GENDA Met April 9, 2012 Met April 9, 2012 Presidents Rousseff & Obama participated Presidents Rousseff & Obama participated Priority issues include: Priority issues include:  Bilateral Tax Treaty  Status of the Global economy  Educational Exchanges,  Strategic Energy Partnership,  Defense Cooperation Dialogue 27

28 U.S.-B RAZIL C OMMERCIAL D IALOGUE An increased focus on deepening commercial relations around five core themes: An increased focus on deepening commercial relations around five core themes:  innovation/green technology  trade facilitation,  intellectual property cooperation,  standards and metrology, and  services 28

29 U.S. DEPARTMENT OF COMMERCE U.S. Foreign & Commercial Service INTELLECTUAL PROPERTY PROTECTION Brazil Toolkit 29 H ELPFUL R ESOURCES

30 C ONTACT I NFORMATION 30 Maria Cameron Office of South America Brazil Desk Officer


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