2Chapter Twenty-Three Table of Contents Informative Speaking Goals and StrategiesCategories of Informative SpeechesSubject Matter of Informative SpeechesGuidelines for Effective Informative Speeches
3Informative Speaking Goals and Strategies Building Understanding and AwarenessGauging the Audience’s Informational Needs
4Informative Speaking Goals and Strategies: Building Understanding and Awareness Before we can retain information, we must be able to recognize and understand it.
5The audience’s comprehension is aided by: Organizational pattern Informative Speaking Goals and Strategies: Building Understanding and AwarenessThe audience’s comprehension is aided by:Organizational patternEffective previews and transitionsLanguagePresentation aids
6Informative Speaking Goals and Strategies: Gauging Audience Needs An understanding of the audience and the factors affecting it are important.Listeners must be able to see the relevance of the topic.
7Categories of Informative Speeches Speech of DefinitionSpeech of DescriptionSpeech of ExplanationSpeech of Demonstration
8Categories of Informative Speeches Speech of Definition Operational definition: defines something by explaining what it doesDefinition by negation: defines something by explaining what it is notContinued on next slide
9Categories of Informative Speeches Speech of Definition Definition by example: provides examples of the subjectDefinition by synonym: defines one term by comparing it to anotherDefinition by etymology: illustrates the definition by explaining the root of the term
10Categories of Informative Speeches: Speech of Description Be as vivid as you can in your descriptions of people, places, events, processes, and objects.
11Categories of Informative Speeches: Speech of Explanation Explanations focus on reasons or causes, and demonstrate relationships by relying on interpretation and analysis.
12Categories of Informative Speeches: Speech of Demonstration Demonstrations generally focus on how to do something or how something works.
13Subject matter of informative speeches Speeches about ObjectsSpeeches about PeopleSpeeches about EventsSpeeches about ProcessesSpeeches about ConceptsSpeeches about Issues
14Subject matter of Informative Speeches: Speeches about Objects Discuss anything that is not human, including both animate and inanimate objects.
15Subject matter of Informative Speeches: Speeches about People Inform about historically significant individuals and groups, those who have made contributions to society, or those whom we find compelling.
16Subject matter of Informative Speeches: Speeches about Events Focus on noteworthy occurrences, past and present
17Subject matter of Informative Speeches: Speeches about Processes Refer to a series of steps that lead to a finished product or end resulthow something is donehow it is madehow it works
18Subject matter of Informative Speeches: Speeches about Concepts Focus on abstract or complex ideas or theories and an attempt to make them concrete and understandable
19Subject matter of Informative Speeches: Speeches about Issues Provide a report or overview of problems
20Informative SpeechesGuidelines for Effective Speeches
21Guidelines for Effective Informative Speeches: Strive for Balance When planning a speech, critically evaluate the amount of content to include in terms of your listener’s interests and needs.
22Guidelines for Effective Informative Speeches: Define Your Terms Define terms if you are unsure if the audience knows what you are talking about.
23Guidelines for Effective Informative Speeches: Reinforce Your Message through Repetition Repeat key words or phrases to create a distinctive rhythm and thereby implant important ideas in listeners’ minds.
24Draw comparisons to concepts the audience is familiar with. Guidelines for Effective Informative Speeches: Relate Old Ideas to New OnesDraw comparisons to concepts the audience is familiar with.
25Try to uncover information that is fresh and compelling. Guidelines for Effective Informative Speeches: Present New and Interesting InformationTry to uncover information that is fresh and compelling.
26Guidelines for Effective Informative Speeches: Strive for Clarity Tell the audience exactly what you want them to get out of the speech.
27Guidelines for Effective Informative Speeches: Use Visualization Visualization is an effective way to ensure the audience has a solid grasp of what you are talking about.Visualization helps build interest.
28Guidelines for Effective Informative Speeches: Incorporate Presentation Aids Informative messages that are visually reinforced are often more understandable and believable.