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Chapter Twenty-Three The Informative Speech. Chapter Twenty-Three Table of Contents zInformative Speaking Goals and Strategies zCategories of Informative.

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Presentation on theme: "Chapter Twenty-Three The Informative Speech. Chapter Twenty-Three Table of Contents zInformative Speaking Goals and Strategies zCategories of Informative."— Presentation transcript:

1 Chapter Twenty-Three The Informative Speech

2 Chapter Twenty-Three Table of Contents zInformative Speaking Goals and Strategies zCategories of Informative Speeches zSubject Matter of Informative Speeches zGuidelines for Effective Informative Speeches

3 Informative Speaking Goals and Strategies zBuilding Understanding and Awareness zGauging the Audience’s Informational Needs

4 Informative Speaking Goals and Strategies: Building Understanding and Awareness Before we can retain information, we must be able to recognize and understand it.

5 Informative Speaking Goals and Strategies: Building Understanding and Awareness zThe audience’s comprehension is aided by: yOrganizational pattern yEffective previews and transitions yLanguage yPresentation aids

6 Informative Speaking Goals and Strategies: Gauging Audience Needs zAn understanding of the audience and the factors affecting it are important. zListeners must be able to see the relevance of the topic.

7 Categories of Informative Speeches ySpeech of Definition ySpeech of Description ySpeech of Explanation ySpeech of Demonstration

8 Categories of Informative Speeches Speech of Definition zOperational definition: defines something by explaining what it does zDefinition by negation: defines something by explaining what it is not Continued on next slide

9 Categories of Informative Speeches Speech of Definition zDefinition by example: provides examples of the subject zDefinition by synonym: defines one term by comparing it to another zDefinition by etymology: illustrates the definition by explaining the root of the term

10 Categories of Informative Speeches: Speech of Description zBe as vivid as you can in your descriptions of people, places, events, processes, and objects.

11 Categories of Informative Speeches: Speech of Explanation zExplanations focus on reasons or causes, and demonstrate relationships by relying on interpretation and analysis.

12 Categories of Informative Speeches: Speech of Demonstration zDemonstrations generally focus on how to do something or how something works.

13 Subject matter of informative speeches zSpeeches about Objects zSpeeches about People zSpeeches about Events zSpeeches about Processes zSpeeches about Concepts zSpeeches about Issues

14 Subject matter of Informative Speeches: Speeches about Objects zDiscuss anything that is not human, including both animate and inanimate objects.

15 Subject matter of Informative Speeches: Speeches about People zInform about historically significant individuals and groups, those who have made contributions to society, or those whom we find compelling.

16 Subject matter of Informative Speeches: Speeches about Events zFocus on noteworthy occurrences, past and present

17 Subject matter of Informative Speeches: Speeches about Processes zRefer to a series of steps that lead to a finished product or end result zhow something is done zhow it is made zhow it works

18 Subject matter of Informative Speeches: Speeches about Concepts zFocus on abstract or complex ideas or theories and an attempt to make them concrete and understandable

19 Subject matter of Informative Speeches: Speeches about Issues zProvide a report or overview of problems

20 Informative Speeches Guidelines for Effective Speeches

21 Guidelines for Effective Informative Speeches: Strive for Balance zWhen planning a speech, critically evaluate the amount of content to include in terms of your listener’s interests and needs.

22 Guidelines for Effective Informative Speeches: Define Your Terms zDefine terms if you are unsure if the audience knows what you are talking about.

23 Guidelines for Effective Informative Speeches: Reinforce Your Message through Repetition zRepeat key words or phrases to create a distinctive rhythm and thereby implant important ideas in listeners’ minds.

24 Guidelines for Effective Informative Speeches: Relate Old Ideas to New Ones zDraw comparisons to concepts the audience is familiar with.

25 Guidelines for Effective Informative Speeches: Present New and Interesting Information zTry to uncover information that is fresh and compelling.

26 Guidelines for Effective Informative Speeches: Strive for Clarity zTell the audience exactly what you want them to get out of the speech.

27 Guidelines for Effective Informative Speeches: Use Visualization zVisualization is an effective way to ensure the audience has a solid grasp of what you are talking about. zVisualization helps build interest.

28 Guidelines for Effective Informative Speeches: Incorporate Presentation Aids zInformative messages that are visually reinforced are often more understandable and believable.


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