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Extreme Makeover: Web Edition Optimizing the online experience Susan Price MCA-I 2007.

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Presentation on theme: "Extreme Makeover: Web Edition Optimizing the online experience Susan Price MCA-I 2007."— Presentation transcript:

1 Extreme Makeover: Web Edition Optimizing the online experience Susan Price MCA-I 2007

2 Intros User Goals Business Goals

3 Our Brave Subjects

4 Agenda Ground rules Makeover Process “Before” Pictures Makeover Opportunities “After” Pictures Q&A

5 Makeover Process Analyze Goals Audiences Tasks Competitors Design Information architecture Wireframes Visual design Build Code Test Release Maintain Publicize Gather feedback Refresh and improve

6 Goals Be found Get more business Get the right kind of business Educate clients and set expectations Support sales efforts Support operations/projects Support the brand

7 Audiences Communications manager PR or agency project manager Human resources manager Special events coordinator Freelancers and peers Press Vendors, bankers

8 Find your business Find contact info Find location Qualify you as a vendor Learn about you and your offerings Use your site to refer you to others Tasks

9 Competitors

10 Competitor Atlanta

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12

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14 Subject #1

15 On-line productions main

16 Opportunities

17 Google results for Atlanta Video

18 Page Title Opportunities

19 The Makeover

20 Homepage: Answer the User’s Questions Did I land in the right place? Are these people legit? Do they sell what I need? Are they a good match for me? How do I get in touch with them?

21 Page Flow Diagram Entry Points Demo Reel GoogleGoogle LocalYellow PagesAds SigsReferrers Services Home Testimonials Contact Us End Points Schedule a Free ConsultationProject WorksheetMapContact Form Desired Flow

22 Site Map On-Line Productions Home Privacy Policy Legal Stuff Site Map About O-LPContact Us O-LP feature Sample #1 Sample #2 Sample #3 Sample #4 Sample #5 ProductionLocation Jobs Post ProductionResume/Creds Testimonials Awards Services Philosophy Equipment Request a Demo DVD Clients Package #1 Package #2 Project Worksheet Demo Reel

23 OLP wireframe logo Atlanta’s [Best] Full-Service Professional Video Production and Editing. Happy quack to give sense of your brand (personality and approach) to set expectations and prequalify clients. Serving Atlanta and the U.S. since 1987: Location shooting Corporate, broadcast and cable shoots Veteran 1-3 person camera crews for HD, BETACAM or DV Editing masters for broadcast, cable, corporate and internet display State of the art AVID Adrenaline digital editing facility Demo Reel About UsContact Us Love of Craft Sample #2 Sample #3 Sample #4 Sample #5 Use our Video Project Worksheet and get a FREE Consultation on your video project Sample #1 Now Playing ServicesEquipment Pic of Worksheet Request a Demo DVD ClientsDemo Reel Global: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site Map “Best video producers ever.” -Happy Client, FatCorp Sample Title (2:26 | 3 MB) This training video for FatCorp required a veteran 3-shooter crew dodging construction crews in a fast-paced, thrilling location. Live tigers presented an additional challenge. New Media Experts: Streaming media YouTube, QuickTime, RealPlayer clips Video or audio Podcasts Netcasting Wide screen friendly video Sample #1

24 OLP Contact Form Thanks for your interest in On-Line Productions. Use our worksheet to get a FREE consultation from our experts.worksheet Name_____________________________________ Address _____________________________________ Address 2_____________________________________ City_____________________________________ State ______Zip _________ _____________________________________ Preferred contact: (o) Phone (o) Comments _____________________________________________________________ _______________________________________________________________________ On-Line Productions Suite Executive Park West Atlanta, GA Phone: (404) Fax: (404) Pager: (404) Submit logo About UsContact UsServicesEquipmentClientsDemo Reel Global: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site Map

25 Subject #2

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27 Opportunities

28 Game: Find the Video Firm

29 Google results for Wisconsin Video

30 The Makeover

31 Game: Find the video firm

32

33 RR: Branding Deliverables

34 Resources Web Design Checklist Jared Spool’s UIETips eNews Jakob Nielsen’s Alertbox Search Engine Watch

35 MediaRich: Expert Interaction Designs Visit us at


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