Presentation on theme: "FUNDRAISING 101. INTRODUCTION OF PHILANTHROPY STAFF Margo Shideler Senior Director of Philanthropy Cameron Hughes Assistant Director of Philanthropy."— Presentation transcript:
KNOW WHOM ARE YOU SOLICITING Determine who you will solicit. Students Faculty / Staff Alumni Community members Outside foundations (private / corporate) Campus Resources Understand giving capacity. Solicit accordingly. Know who you are speaking to Set your team up to succeed – NO DOUBLE ASKS
SUSTAINING SUPPORT Most fundraising efforts are repeated each year. Find a way to keep donors in the loop. People support things when they are continuously engaged. ALWAYS THANK DONORS!!!!! Initial handwritten thank you card End-of-year thank you letter
STUDENTS 70% give online Square PayPal 65% prefer to learn about cause via multimedia or online Create an information sheet online Be smart about use of Facebook 88% visit “About Us” page 42% act immediately when inspired Keep information up to date and relevant Include ask and how to give in all informational pieces
ALUMNI Want to stay connected to group who they were members. Looking to connect with current student experience. Will give to continue tradition and excellence they experienced.
COMMUNITY MEMBERS Professional interaction Bring at least two people Know with whom you are speaking. Develop an action plan on who will speak to specific people Do not double ask due to not being organization Partner with groups and organizations with similar interests and goals Partner Don’t compete!!
BEGIN YOUR FUNDRAISING PROCESS Use an organization or cause you represent. Answer the 5 fundamental questions. Create an elevator speech. Make a pitch to someone else.
FOR WHAT ARE YOU FUNDRAISING? Centenary Fund Institutional scholarships which 90% of Centenary students are provided Faculty and staff salaries Organizational and department budgets
HOW MUCH DO YOU NEED TO RAISE? $4.5 million 20% alumni participation rate
FROM WHOM ARE YOU SOLICITING FUNDS? Alumni Friends of the College Community members Corporate and private foundations and companies
WHY SHOULD POTENTIAL DONORS CARE? Centenary College is the 2 nd oldest higher education institution west of the Mississippi River. Continue the tradition of excellence Centenary has provided since 1825. Development of future leaders of the nation and community. Centenary is a cornerstone of Shreveport culture. Students are potential future employees.
HOW DO YOU SUSTAIN DONOR SUPPORT? President’s State of the College Forward: Alumni Newsletter The Weekly Regional Dinners and Mixers Legacy Luncheon President Circle events Alumni and Donor Relations Front-line solicitors Advancement Interns
CAMPUS RESOURCES FOR FUNDS Centenary Muses and WEQ Grant Forms SGA Provost Office