Presentation on theme: "Advocacy 101: Agency Capacity-Building Training"— Presentation transcript:
1Advocacy 101: Agency Capacity-Building Training Lyndsey Lyman Agency Outreach CoordinatorRandi Lynn Quackenbush Community Engagement CoordinatorAdvocacy 101: Agency Capacity-Building Traininga regional agency of Catholic Charities and a member of Feeding America
2The three legged stool of advocacy Engaging with elected officials Training AgendaIntroductionsWhat is advocacy?The three legged stool of advocacy(public policy, grassroots, media)Engaging with elected officialsStatistical resourcesBrainstorm your own advocacy campaignNext steps
3“Never be afraid to raise your voice for honesty and truth and compassion against injustice and lying and greed. If people all over the world...would do this, it would change the earth.” ― William Faulkner
4About us – FBST Advocacy Committee Lyndsey: Agency Outreach CoordinatorRandi: Community Engagement Coordinator
5About the Food BankThe Food Bank is a regional agency of Catholic Charities and a member of Feeding America.Feeding America is the nation’s largest domestic hunger-relief charity. Their network of more than 200 food banks across the United States provide food to more than 25 million Americans each year.
6About the Food BankIn operation since 1981, the Food Bank proudly serves the six counties of Broome, Chemung, Schuyler, Steuben, Tioga and Tompkins.The Food Bank’s network of over 160 hunger-relief agencies includes soup kitchens, food pantries, shelters, and other non-profit organizations.
7About the Food BankEach week, the Food Bank’s hunger-relief network serves more than 11,000 individuals.Last year, one out of four residents in the Southern Tier received some kind of assistance from the Food Bank.How much food does the Food Bank give out?In 2013, the Food Bank distributed nearly 9.7 million pounds of food. That is the equivalent of 8.1 million meals.
9Here are the top issues that came out of the AM brainstorming session for each element of the pyramid and prompted afternoon discussion:Advocacy:Advocate with elected officials- educate about changing face of hunger. Get decision makers to pantries, kitchens, etc. to see for themselvesTrain agency volunteers to be advocates – help fill out paperwork, connect to other resources, lobby, etc.Create storytelling campaigns to show experiences of people who are hungry, realities about who is hungryHelp with referrals1. Need to know about resources available2. Needs to be updated – which still operating, which still have resources availableAdvocacy: How agencies would like FBST to help (based on afternoon session notes)Help coordinate in-person meetings and tour with elected officials & other decision makers at agenciesCreate tools for training volunteers in advocacyStorytelling campaigns
11Brainstorming Session (in groups of 2) What is advocacy?Brainstorming Session (in groups of 2)1.) What do you think of when you hear the word “advocacy?”2.) What does it mean to be a concerned citizen?3.) Why do you think our “decision-makers” listen?
12advocacy (n.) (The American Heritage Dictionary) What is advocacy?advocacy (n.) (The American Heritage Dictionary)1. The act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support.advocate (n.) (Merriam-Webster Dictionary)One who pleads another’s causeOne who argues or pleads for a cause or proposal
14Advocacy RoadblocksWhat is currently preventing you from engaging in advocacy?Lack of comfort with advocacy processLack of knowledge with the issue(s)Lack of time / staffLack of focusIt doesn’t make a difference, so why bother?
15Why should your agency care about advocacy? You are the voices of hunger: As a food pantry, you are on the front lines of the issue of hunger and have unique insight into the current situation. YOU are the experts and should be the ones to shape public policy and dialogue around the issues.Your voice matters: It is your responsibility: If not you, then who? Having everyone participate in advocacy will ensure our voices are heard.Funding is limited and you need to make sure the issues you care about are a priority when budget decisions are being made.Your wisdom brings credibility to the issues and are most often seen as working on behalf of others.No one else may be advocating for your clients.
16It works!2011 Congressional Management Foundation, based on a survey of more than 250 congressional staff (http://pmpu.org/wp-content/uploads/CWC-Perceptions-of-Citizen-Advocacy.pdf
17The Three Legged Stool of Advocacy (public policy, grassroots, media)
19Non-Lobbying Advocacy “Non-lobbying” advocacy: educating public officials without asking for anythingExamples:Providing statistics on meals served by your program this year compared to last yearMeeting with a legislator’s office to discuss your program, its mission, and the services you provide in their districtHosting a legislator to tour your program
20Public Policy - Direct Lobbying “Direct”: Contacting any legislative member, staff, or government employee to influence him/her to propose, support, or oppose specific legislationExamples:ing a member of Congress to vote NO on the Farm BillIf a budget bill is introduced that cuts HPNAP funding, speaking out against that funding cut measure to a legislative staff memberAsking a member of Congress to support a bill renewing food donation tax incentives
21Grassroots Lobbying / Mobilization “Grassroots”: Trying to persuade the public to share your views on a particular legislative proposal and to act.Examples:Asking your donors and clients to call their legislators to support the Governor’s budget proposal for HPNAPEncouraging clients to sign a petition in favor of increased funding for TEFAPSending an action alert to a listserv to encourage them to their member of Congress and telling them to vote NO on the Farm Bill
22Why the Differences are Important Non-Lobbying AdvocacyDirect LobbyingGrassroots LobbyingNo IRS limitationsMust amount to “insubstantial” amount of activitiesUp to 20% of first $500KUp to 5% of first $500KIRS imposes limits on the level of lobbying activityPublic charities may engage in a limited amount of legislative lobbying under either the “substantial part” test or by electing to operate under the Section 501(h) election of the tax codeIRS evaluates the “substantial part” test on the basis of the fact and circumstances, such as the time (by both paid and volunteer workers) and the expenditures devoted to lobbying by the organizationUnder the 501(h) election, public charities may spend20% of the first $500K of its exempt purpose expenditures ($100K) and 15% of the next $500K on Direct Lobbying5% of the first $500K of its exempt purpose expenditures, and 3.75% of the next $500K, and so on, on Grassroots LobbyingRemember, every charitable non-profit is allowed to engage in some lobbying activities
23Pop Quiz: Direct, Grassroots, or Not Lobbying You schedule a site visit with your county executive to educate her about your programs and show the impact your agency is having on the community. NOT LOBBYING!
24Pop Quiz: Direct, Grassroots, or Not Lobbying You send a letter to your U.S. Senator asking him to support S when it comes to a vote next week. DIRECT LOBBYING!
25Pop Quiz: Direct, Grassroots, or Not Lobbying You send out an action alert to the public urging them to call their representatives and voice support for a proposed increase in funding for housing programs. GRASSROOTS LOBBYING!
26Media Advocacy “Traditional” media News releases Media “tip sheets” Op-Ed pieces & Letters to the editorRadio interviewsTV coverage of “visual” events“Social Media” OpportunitiesBuild your own communitiesKeep them informed – send out action alertsGrow presence among new demographicsMobilize actionCreate dialogueNeed help? ContactJonathan Fuller, Community and Public Relations Manager at the Food Bank, x4023
28Civics ReviewWe are a representative democracy.Representative democracy is founded on the principle of elected officials representing a group of people.To be represented, you must be heard. To be heard, you must speak. To speak well, you need to know your group’s message.
29Local, State, and Federal Policy Local government: town, city, county62 counties in NYNew York State Government (Albany)NYS Assembly (150 assemblymen/women)NYS Senate (63 state senators)Federal Government (Washington DC)435 Representatives (1-53 per state)100 Senators (2 per state)
30US SenatorsQUIZ:Who are our US senators?Senator Charles SchumerSenator Kirsten Gillibrand
31US Congressional Districts QUIZ: What is your Congressional District? Who is your Congressman?Congressman Tom Reed (23rd district: Chemung, Steuben, Schuyler, Tompkins, Tioga)
32US Congressional Districts QUIZ: What is your Congressional District? Who is your Congressman?Congressman Tom Reed (23rd district: Chemung, Steuben, Schuyler, Tompkins, Tioga)Congressman Richard Hanna (22nd district: Broome, parts of Tioga)
33New York State Senators- Steuben, Chemung, Schuyler State Senator Tom O’Mara(58th district)
34New York State Senators-Tompkins State Senator James Seward(51st district)State Senator Michael Nozzolio(54th district)
35New York State Senators-Tioga and Broome State Senator Thomas Libous(52nd district)
36NY State AssemblyChris Friend: 124th (Chemung, Tioga)
37NY State Assembly Members-Chemung Phil Palmesano: 132nd (northern Chemung)Chris Friend: 124th (Horseheads, Elmira)
38NY State Assembly Phil Palmesano: 132nd (Corning area) Bill Nojay: 133rd(Hornell)Joseph Giglio: 148th (Jasper)
39NY State Assembly-Schuyler Phil Palmesano: 132nd (Schuyler)
40NY State Assembly-Tompkins Barbara Lifton: 125th (Tompkins)
41NY State Assembly- Broome Chris Friend: 124th (Town of Maine)Donna Lupardo: 123rd (Binghamton area)Clifford Crouch: 122nd (rest of Broome)
43The Advocacy “Menu” Appetizers - s, mail and phone calls to legislators-Social media action alertsLunch Specials-Visit legislators and staff, either in district or at capitol-Build relationships with policy makers and their staff-Have legislators visit your agencyEntrees-Gather stories for advocacy-Involve clients in advocacy-Organize staff and clients at hearings, rallies, action days
44Engaging with Elected Officials Build personal relationships (local, state & federal)Stay in regular communicationGet to know their legislative staffAttend local county board and municipal meetingsKeep them informed on the issues
45How to engage elected officials Invite them to tour your agency!Tips for a Successful Tour:Line up tour date with staffInvite local officialsSend written invitesKeep tour shortBe accommodatingInvite the media and let officials know!Prepare and provide an agenda and any supporting materialsBe knowledgeable about state, local issues
46Getting to know your elected officials Do your homework online by reviewing their websitePolitical LifeWho is this person as a representative? Geographic and demographic area they represent? Term in office? Platform? Major issues and concerns? Voting record? Committee assignments? Staff members?Personal LifeWho is this person? Spouse? Children? Relate this information to the issue to make a more personal presentation.Do your homework in person by meeting your representative to introduce yourself and build relationshipsThe most effective approach to advocate is through building relationships“The key to successful advocacy with each audience is to develop a relationship based on honesty, trust, and a command of the issues.”
47Study the issue Study websites, educational magazines, and journals What has been tried before?What are both sides of the issue?Talk to othersWho is affected by the issue or the solution?Where do your colleagues stand?Develop your “elevator pitch”Connect it to the representative’s lifeConnect it to your life (Make your presentation personal)
48In-person MeetingVisit with your representative at the Capitol or in his/her home officeSchedule an appointment and inform the office about the reason for requesting the meetingMost meetings last 15 to 20 minutesPrepare for the meetingStudy the issuesPrepare one-page “leave-behind” about your organizationDuring the meetingIntroduce yourself and exchange business cardsState the issue that concerns you (Why and how it affects you?)State the action that you want the representative to take. Ask for them to commit to support the bill.Thank the representative or aideAfter the meetingFollow up with a phone call, , or letter thanking therepresentative for meeting with youOffer another personal visit for more information
49Leave-behind PacketMembers and staff are happy to accept a “leave-behind packet” from your agency. This packet should include:A “One-Pager” on your organization. Your one-pager should include a brief history of your organization, mission statement, some notable impacts of your work, a look ahead at future objectives, and (optionally) a short list of what the Member can do to help you reach those objectives.Food Bank area fact sheetsAny materials you’ve developed about your organization, including brochures, mission statement, etc.Recent articles on your organizationBusiness cards and contact information
50Tips for meeting with elected officials Schedule your appointment well in advanceBe punctual for your meetingDress appropriately for the occasionPrepare adequate materials, handouts and a brief “leave-behindStay focused on your issueProvide relevant, specific examples from the legislator’s home districtFollow up after your meeting to answer any questions or unresolved issuesDON’T:Show up 15 minutes lateTalk about your recent doctor’s appointmentWear your work bootsBring everyone you know to the meetingGet upset if you only get to meet with staffWear out your welcomeMix personal and professional agenda
51Tips for meeting with elected officials Schedule your appointment well in advanceBe punctual for your meetingDress appropriately for the occasionPrepare adequate materials, handouts and a brief “leave-behindStay focused on your issueProvide relevant, specific examples from the legislator’s home districtFollow up after your meeting to answer any questions or unresolved issuesDON’T:Show up 15 minutes lateTalk about your recent doctor’s appointmentWear your work bootsBring everyone you know to the meetingGet upset if you only get to meet with staffWear out your welcomeMix personal and professional agenda
52Tips for writing letters Send original communications instead of mass-produced onesCommunicate in a variety of waysPhone the representative to learn the preferred method of communicationInclude these parts in your one-page letterYour name, address, and telephone numberThe issue that concerns you (Why and how it affects you?)Refer to the bill numberThe action that you want the representative to takeOther ideas to rememberKeep it short, focused, positive, polite, business-likeAvoid educational jargonProof your letter and write wellDon’t go overboard with your passion and zeal
53Tips for Phone CallsPhone calls are an effective and fast way to communicate, especially when a critical vote is coming upYour previous nurtured relationship with your representative will pay dividendsInclude these parts in your phone conversationAsk to speak to the representativeProbably will speak to receptionist or aide, who is tallying constituents’ votes for and against an issueYour name, address, and telephone numberThe issue that concerns you (Why and how it affects you?)Refer to the bill numberThe action that you want the representative to takeWatch https://www.youtube.com/watch?v=E8d9An-0GPc
54Client Engagement Advocacy Voter Registration DriveAn estimated 70-80% of low-income voters will not vote in this fall’s midterm electionPaper plate campaignSharing Stories
57Need stats?Food Bank fact sheetsNYSCAA poverty profilesMap the Meal Gap (Feeding America)meal-gap.aspxCornell County Profiles (US Census info)American Community Survey (US Census)New York Times Mapping Poverty in AmericaSlate’s Food Stamp Usage tracker
59Brainstorm ActivityWhat is a current issue your agency is faced with? Which of your elected officials would be most helpful in solving this problem? How can you begin to address this issue with their help?
64Food Bank of the Southern Tier 388 Upper Oakwood Avenue Lyndsey Lyman Agency Outreach CoordinatorRandi Lynn Quackenbush Community Engagement CoordinatorFood Bank of the Southern Tier 388 Upper Oakwood AvenueElmira, New York 14903ext fax:A regional agency of Catholic Charities and a Member of Feeding America