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ACT INFO KNOWKNOW KNOWKNOW KNOW Incentives ACTACT SunTrust COMMUNICATION PLAN Digital/Systems Interation Ground Game/Trainning Bright Ideas Focus Group:

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Presentation on theme: "ACT INFO KNOWKNOW KNOWKNOW KNOW Incentives ACTACT SunTrust COMMUNICATION PLAN Digital/Systems Interation Ground Game/Trainning Bright Ideas Focus Group:"— Presentation transcript:

1 ACT INFO KNOWKNOW KNOWKNOW KNOW Incentives ACTACT SunTrust COMMUNICATION PLAN Digital/Systems Interation Ground Game/Trainning Bright Ideas Focus Group: Introduce group to Castlight and get feedback on user experience and perspective on communicating tool with rest of the company Realization Team Training/Intro: Interactive WebEx training session run by Castlight with overview of launch communications Manager Talking Points: Handout to explain Castlight to managers and equip them to answer teammates’ questions Incentive Drawing (March): Raffle or challenge for registering for Castlight; exact reward amount TBD Launch (March 8): Castlight announcement sent by Ken Carrig Finance Group WebEx (March): WebEx training session run by Castlight Corporate Challenge (May and June): Donation to charity for each person who completes an activity within Castlight Promotion (May): to all eligible teammates promoting the corporate challenge Spotlight/Top Stories (June): Post either video or print testimonials gathered during Wave 1 Incentive Reminder (March): reminding teammates about the incentive deadline Clinical Care (August): Tips for using Castlight to get affordable, quality medical care Wave 1 Take Control of Your Health Wave 2 Messaging TBD Wave 3 Messaging TBD FEB- Early March March- April Pre-Launch DatesJanuaryMay- July August - October Pre-Launch Print Townhall Meetings (April): High-level introduction of Castlight across the company Web-Based Training (TBD): Include slides on Castlight and health care consumerism HRBPs WebEx: Interactive WebEx training session run by Castlight to prepare team for upcoming launch Targeted (July): Targeted to all non- registered users 1 Spotlight/Top Stories (August): Post new testimonials Annual Enrollment (September and October): Integrate Castlight into enrollment flow and online training Integration into Anthem Kits: Include one pager on Castlight and contact info on insurance cards Posters (March): Hang posters in each facility announcing Castlight and the incentive Home Mailer (April): Reinforce benefit of Castlight for the whole family with piece mailed to homes New Hires (TBD): Integrate Castlight into new hire process, such as the enrollment guide Posters (TBD): Hang posters in each facility promoting the corporate challenge Annual Enrollment (September and October): Integrate Castlight into enrollment flow and communication Open Items: Amount and type of incentive Which townhall meeting Castlight will be introduced at Any possible ground events that Castlight can be integrated into during Wave 2 and Wave 3 Manager incentive Integration of microsite into App Farm

2 ACT INFO KNOWKNOW KNOWKNOW KNOW Incentives ACTACT SunTrust COMMUNICATION PLAN Digital/Systems Interation Ground Game/Trainning Bright Ideas Focus Group: Introduce group to Castlight and get feedback on user experience and perspective on communicating tool with rest of the company Realization Team Training/Intro: Interactive WebEx training session run by Castlight with overview of launch communications Manager Talking Points: Handout to explain Castlight to managers and equip them to answer teammates’ questions Incentive Drawing (March): Raffle or challenge for registering for Castlight; exact reward amount TBD Launch (March 8): Castlight announcement sent by Ken Carrig Finance Group WebEx (March): WebEx training session run by Castlight Corporate Challenge (May and June): Donation to charity for each person who completes an activity within Castlight Promotion (May): to all eligible teammates promoting the corporate challenge Spotlight/Top Stories (June): Post either video or print testimonials gathered during Wave 1 Incentive Reminder (March): reminding teammates about the incentive deadline Clinical Care (August): Tips for using Castlight to get affordable, quality medical care Wave 1 Take Control of Your Health Wave 2 Messaging TBD Wave 3 Messaging TBD FEB- Early March March- April Pre-Launch DatesJanuaryMay- July August - October Pre-Launch Print Townhall Meetings (April): High-level introduction of Castlight across the company Web-Based Training (TBD): Include slides on Castlight and health care consumerism HRBPs WebEx: Interactive WebEx training session run by Castlight to prepare team for upcoming launch Targeted (July): Targeted to all non- registered users 1 Spotlight/Top Stories (August): Post new testimonials Annual Enrollment (September and October): Integrate Castlight into enrollment flow and online training Integration into Anthem Kits: Include one pager on Castlight and contact info on insurance cards Posters (March): Hang posters in each facility announcing Castlight and the incentive Home Mailer (April): Reinforce benefit of Castlight for the whole family with piece mailed to homes New Hires (TBD): Integrate Castlight into new hire process, such as the enrollment guide Posters (TBD): Hang posters in each facility promoting the corporate challenge Annual Enrollment (September and October): Integrate Castlight into enrollment flow and communication Open Items: Amount and type of incentive Which townhall meeting Castlight will be introduced at Any possible ground events that Castlight can be integrated into during Wave 2 and Wave 3 Manager incentive Integration of microsite into App Farm

3 ACT INFO KNOWKNOW KNOWKNOW KNOW Incentives ACTACT SunTrust COMMUNICATION PLAN Digital/Systems Interation Ground Game/Trainning Bright Ideas Focus Group: Introduce group to Castlight and get feedback on user experience and perspective on communicating tool with rest of the company Realization Team Training/Intro: Interactive WebEx training session run by Castlight with overview of launch communications Manager Talking Points: Handout to explain Castlight to managers and equip them to answer teammates’ questions Incentive Drawing (March): Raffle or challenge for registering for Castlight; exact reward amount TBD Launch (March 8): Castlight announcement sent by Ken Carrig Finance Group WebEx (March): WebEx training session run by Castlight Corporate Challenge (May and June): Donation to charity for each person who completes an activity within Castlight Promotion (May): to all eligible teammates promoting the corporate challenge Spotlight/Top Stories (June): Post either video or print testimonials gathered during Wave 1 Incentive Reminder (March): reminding teammates about the incentive deadline Clinical Care (August): Tips for using Castlight to get affordable, quality medical care Wave 1 Take Control of Your Health Wave 2 Messaging TBD Wave 3 Messaging TBD FEB- Early March March- April Pre-Launch DatesJanuaryMay- July August - October Pre-Launch Print Townhall Meetings (April): High-level introduction of Castlight across the company Web-Based Training (TBD): Include slides on Castlight and health care consumerism HRBPs WebEx: Interactive WebEx training session run by Castlight to prepare team for upcoming launch Targeted (July): Targeted to all non- registered users 1 Spotlight/Top Stories (August): Post new testimonials Annual Enrollment (September and October): Integrate Castlight into enrollment flow and online training Integration into Anthem Kits: Include one pager on Castlight and contact info on insurance cards Posters (March): Hang posters in each facility announcing Castlight and the incentive Home Mailer (April): Reinforce benefit of Castlight for the whole family with piece mailed to homes New Hires (TBD): Integrate Castlight into new hire process, such as the enrollment guide Posters (TBD): Hang posters in each facility promoting the corporate challenge Annual Enrollment (September and October): Integrate Castlight into enrollment flow and communication Open Items: Amount and type of incentive Which townhall meeting Castlight will be introduced at Any possible ground events that Castlight can be integrated into during Wave 2 and Wave 3 Manager incentive Integration of microsite into App Farm


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