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Brand You Creating your own brand and roadmap for success Classified - Internal use.

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Presentation on theme: "Brand You Creating your own brand and roadmap for success Classified - Internal use."— Presentation transcript:

1 Brand You Creating your own brand and roadmap for success Classified - Internal use

2 What is a personal Brand? It’s your persona and reputation that you need to work to establish and continually foster each and every day. Classified - Internal use

3 Who you are. What you are about. Why you? Classified - Internal use It’s the elevator speech that you or someone would have about you.

4 Classified - Internal use Personal Roadmap

5 Classified - Internal use 12 Step Process Bottoms Up Approach

6 Classified - Internal use Key to Success Be you. Be authentic.

7 Classified - Internal use Why me? How am I qualified in this area?

8 Classified - Internal use Let’s jump in to then…..

9 1.Create the 4 step personal explorations 2.Analyze and align for personal insights 3.Identify personal non- negotiables 4.Craft personal brand vision statement 5.Create personal calling card (updated resume) 6.Define areas of interest for further exploration Classified - Internal use 7.Identify gaps 8.Create initial networking plan 9.Set up 30 minute networking meetings 10. Document and chart 11. Find a mentor in area of interest 12. Stretch assignment SUCCESS! 12 step process to forging your way

10 Create Four Step personal exploration Classified - Internal use StrengthsInterestsMotivation Avoids I’m good at this. I really like this. This gets me up in the morning. Snooze button. 1

11 Bring your exploration to life Classified - Internal use StrengthsInterestsMotivation Avoids Influencing Building Value Based Relationships Analytical Discovery and Insights Digital Capability Expertise People Management Strategic Thought Leadership to Execution Influencing Building Value Based Relationships Analytical Discovery and Insights Number based results objectives Passion-Based Mktg People Management Influencing Building Value Based Relationships Analytical Discovery and Insights Leadership opportunities White space Strategic Though Leadership to Execution Clear vision Results orientated Routine days Roles without numbers/data incorporated Micromanager Transaction-Only Based marketing 1 I’m good at this. I really like this. This gets me up in the morning. Snooze button.

12 Analyze and align for personal insights Classified - Internal use Influencing Building Value Based Relationships Analytical Discovery and Insights Digital Capability Expertise People Management Strategic Thought Leadership to Execution Influencing Building Value Based Relationships Analytical Discovery and Insights Number based results objectives Passion-Based Mktg People Management Influencing Building Value Based Relationships Analytical Discovery and Insights Leadership opportunities White space Strategic Though Leadership to Execution Clear vision Results orientated Routine days Roles without numbers/data incorporated Micromanager Transaction-Only based marketing StrengthsInterestsMotivation Avoids Influencing Building Value- Based Relationships White Space Routine Days Results Orientated Roles without numbers/data incorporated Passion Based Mktg 2 I’m good at this. I really like this. This gets me up in the morning. Snooze button.

13 Overlay personal non-negotiables and areas of consideration Classified - Internal use Work/Life Balance Financial Goals Personal Goals Certain schedule needs Working nights or weekends Part-time/full time Travel Relocation Flexibility Retirement goals (magic number) Other homes College savings Savings Marriage Daily Exercise Family Friends 3

14 Craft your own Personal Brand Statement Professional Matrix + Personal Needs Classified - Internal use 4 Purpose: Pre-Interview for you Gauge whether or not a role or group is right for you.

15 Classified - Internal use Compassionate Conservative Change Yes, We Can! Simple, Simple, Simple Where you are going to be successful – not Why 4

16 Craft your own Personal Brand Statement Professional Matrix + Personal Needs Classified - Internal use Utilize my strengths in a strategic influencing story-telling role grounded in numbers within an innovative space. Focused Vision Personal Guardrails Strategic Talk Track 4

17 Classified - Internal use Create Personal Calling Card 5 Calling card is a reflection and statement about WHO you are. A resume is a document about WHAT you have done.

18 Personal Preferences Leading a team by creating an actionable and inspiration vision and process/plan to execute Values Lead through example, open and energizing team culture Opportunities Gain more system knowledge Who am I? A driven, personable, persuasive professional and a natural team leader and motivator Education BA in Marketing Employment 11 years at TCCC 4 Years at Target Corp Short Term Work – identify areas of opportunity for progression and growth Home – able to create/sustain a happy family home Mid Term (2 yrs) Work – Secure a position in a passion area and be a leader or influencer of work Home – Create energized and loving family environment Long Term >3yrs Work – Become a valuable leader for growth and stability of company Home – Provide great life example for kids to see My Goals: Current competencies, skills, knowledge and experience Knowledge of brand marketing, digital marketing, customer marketing, and loyalty marketing. Excellent program manager and team leader. Able to sell in and communicate complex plans. Ability to identify areas of opportunity and improvement and facilitate change. A personable, persuasive communicator with excellent presentation skills. Action Plan Develop and grow knowledge of TCCC system.. Look for potential future opportunities to grow and expand knowledge. Classified - Internal use Create Personal Calling Card 5

19 Classified - Internal use Interests should fall into three targeted areas Define areas of interest for further exploration 6 Digital Marketing General Mgt Sports Marketing

20 Classified - Internal use Identify Gaps 7 StrengthsInterestsMotivation SkillsExperienceKnowledge Digital Marketing

21 Create Initial Network Plan Classified - Internal use Digital Marketing General Management Sports Marketing Person A Person B Person C Person D Person E Person F 8

22 Classified - Internal use Set up 30 Minute Networking Meetings 9 5 minutes: Quick introduction of you (Show resume and 1 pager) 10 minutes: Who they are, how they got to their role, why they are successful, etc. 10 minutes: About their group (goals, vision, culture, etc.) 5 minutes: Why you could be successful in the group, who you should follow up with Quick thank you – same day

23 Digital Marketing Person B Person G Person H Person I Person A Person J Person K Person L Document, document and chart next steps Commit to four 30 minute meetings a month 10 Classified - Internal use

24 Mentor/Coach – find one in your area of interest 11 What to look for: Someone open for the challenge Solid initial connection Time and resources to assist Someone with influence in your area of interest How to approach: the request to give the person time to think about it. Additional reasons, through exploration of why this person/group? Provide open way out, if need be Meeting protocol: Once a quarter/every other month for 30 minutes Detail progress, thoughts, openings in the area, gaps, etc.

25 Classified - Internal use Create stretch assignment opportunity 12 Identify gap areas that you would like to address Speak to stretch manager about the opportunity Develop a “contract” for your direct manager and stretch manager to align to, including: Timing Business Deliverable Personal Deliverable Exposure Opportunity

26 Classified - Internal use Success and career advancement! Mentors should be able to keep you abreast of job openings in their groups Interviewing is a win/win. Keep continually networking and communicating – even when you get your newest offer.

27 Classified - Internal use Marti Tips…. 1.Make a decision to be positive and smile each day. 2.Every interaction is an interview in process 3.You own your own brand 4.No one can sell you like you can (nor will anyone) 5.Every interaction confirms or denies the brand perception that you want to create 6.Be Patient….Be Patient…..Be Patient

28 Classified - Internal use Good Luck! Marti Walsh


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