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LME/DTR 03:014 A M. Madfors 2003, 10 th December 1 A company approach to innovation Magnus Madfors Director, External Research Relations Ericsson.

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Presentation on theme: "LME/DTR 03:014 A M. Madfors 2003, 10 th December 1 A company approach to innovation Magnus Madfors Director, External Research Relations Ericsson."— Presentation transcript:

1 LME/DTR 03:014 A M. Madfors 2003, 10 th December 1 A company approach to innovation Magnus Madfors Director, External Research Relations Ericsson

2 LME/DTR 03:014 A M. Madfors 2003, 10 th December 2 A Service View Ericsson Research

3 3 “It’s important, without it you are handicapped” ”I feel nude without it” ”I can’t understand how one could manage, before the mobile phone came!!” ”No one calls to your home phone any longer”

4 LME/DTR 03:014 A M. Madfors 2003, 10 th December 4 Mobile terminal evolution The “phone” replaces one product after another Fixed phone Pager Fax Portable radio MP3 player/Walkman PDA TV receiver Digital camera Video camera Memory stick Game console ThinkWearable

5 LME/DTR 03:014 A M. Madfors 2003, 10 th December 5 End-user service areas Person to person and group communication Voice, simultaneous voice and data, sharing, video telephony, enhanced messaging, presence, and push to talk for flexibility and enhancement to personal communication Content access Browsing, download, streaming and DRM for news, sports, music and entertainment applications Local and neworked applications Java, positioning for gaming, navigation applications

6 LME/DTR 03:014 A M. Madfors 2003, 10 th December 6 Driving the market through research GSM Leadership in mobile telephony

7 LME/DTR 03:014 A M. Madfors 2003, 10 th December 7 Driving the market through research WCDMA CDMA2000 EDGE GPRS WAP Bluetooth GSM Leadership in mobile telephony Leadership in Mobile Internet

8 LME/DTR 03:014 A M. Madfors 2003, 10 th December 8 Beyond 3G Research Driving the market through research WCDMA CDMA2000 EDGE GPRS WAP Bluetooth GSM Leadership in Mobile Internet Leadership in mobile telephony

9 LME/DTR 03:014 A M. Madfors 2003, 10 th December 9 What 3G offers NEW SERVICES - Video Calls person to person - Video Clips such as News, Sports etc FAST ACCESS kbps wideband service for PDA or PC access to e.g. and Internet - Up to 14 Mbps with Evolved 3G LOW COST - Wideband 5 MHz technology gives low cost per user - Coexistence with GSM WORLD WIDE - Same standard technology adopted in COVERAGE Europe, Asia and America - Roaming to GSM outside initial 3G coverage

10 LME/DTR 03:014 A M. Madfors 2003, 10 th December 10 Has then anything changed … in ways of working ?

11 LME/DTR 03:014 A M. Madfors 2003, 10 th December 11 System Concepts Universities Research Development Mode of operation System Concepts Univ. & Inst. Research Development “Yesterday” “Today”

12 LME/DTR 03:014 A M. Madfors 2003, 10 th December 12 Strategic Direction Now 5 years 10 years Ericsson Research Product Development Units Business Decision External Research Relations Research co-operations Strategic and New Areas Dealing with both aspects Focus

13 LME/DTR 03:014 A M. Madfors 2003, 10 th December 13 External Research Relations - A complement to own applied research Why –Access to leading-edge knowledge Technical break-through, Society scenarios, Applications, Security, Usability,… How –Research projects with Universities and Research Institutes world-wide

14 LME/DTR 03:014 A M. Madfors 2003, 10 th December 14 Research; from ideas to prototypes Small studies to test research ideas Research projects Prototypes for product development Scenarios Market Society Users RESEARCH IDEAS Technology break-through PRODUCTS Time

15 LME/DTR 03:014 A M. Madfors 2003, 10 th December 15 Ericsson Research ~30% ~15% ~70% RD Click to add title Ericsson Research Click to add title Universities Click to add title Product Units Years

16 LME/DTR 03:014 A M. Madfors 2003, 10 th December 16 Technologies Standardization Product Dev. Concepts Industrialization Time Patenting Research Platforms Methods & Tools From idea to products Pre-TTT TTT TTM TTC TTT -Time to Technology TTM -Time to Market TTC -Time to Customer

17 LME/DTR 03:014 A M. Madfors 2003, 10 th December 17 A Chain of Research programs – Basic studies to New System Concepts Collaborative research within national and international framework programs harmonises view upon how “Today becomes Tomorrow” Achieve global consensus on interoperability and future standards International co-operation also promotes the exchange of scientific information and technological know-how and can further strengthen our position in fast-growing global markets. EU’s 6 th framework programme-2003 – EUREKA / CELTIC programme-2003 –...

18 LME/DTR 03:014 A M. Madfors 2003, 10 th December 18 WCDMA concept for 3G WCDMA Demonstration Basic studies 3G Standard A Chain of Research programs – From basic studies to New System Concepts 2nd FP 3rd FP 4th FP5th FP.. -80’s ’s ’s.. 6th FP Collaborative research in early phases to harmonise view upon how things evolves into the future

19 LME/DTR 03:014 A M. Madfors 2003, 10 th December 19 Divided into a set of Integrated projects –Smart Mobile Life Management Focus on end-user perspective –RAMSES Software service platform –Ambient Networks Open interfaces supporting Multi- Operator/Access/Services, using generic network protocols –WINNER Develop new radio technologies –E2R End-to-end reconfigurability issues, e.g. SDR 6FP and Wireless World Initiative – WWI status Co-ordin. Action WWI Co-ordination Team ECA WWI Steering Board IP CA IP SMLMRAMSESANWINNER E2R User Requirements System Arch. Reconfig. Resilience Operability Validation End-to-End Security & QoS Work split strategy Technology Research-Academia System Architecture-Industry System Performance-Operator

20 LME/DTR 03:014 A M. Madfors 2003, 10 th December 20 Important Relations WWRF EU-projects Japan China/863-projects US-activities Standardisation related Organisations ITU-R ITU-T 3GPP 3GPP2 OMA IETF W3C... Standardisation related Organisations ITU-R ITU-T 3GPP 3GPP2 OMA IETF W3C... ”Other” – Coordination– Standardisation…Research Korea

21 LME/DTR 03:014 A M. Madfors 2003, 10 th December 21


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