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Talk It Up! Developing Outreach Strategies for your digital resources, BEN & NSDL Sarah Giersch Director of Development & Special Projects.

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Presentation on theme: "Talk It Up! Developing Outreach Strategies for your digital resources, BEN & NSDL Sarah Giersch Director of Development & Special Projects."— Presentation transcript:

1 Talk It Up! Developing Outreach Strategies for your digital resources, BEN & NSDL Sarah Giersch Director of Development & Special Projects

2 Session Goals  Introduce NSDL outreach efforts, tools, lessons learned  Identify NSDL tools available to support your outreach efforts  Begin work on your outreach plan

3 Why Talk about NSDL and BEN?  Promote NSF  Advocate for STEM education issues  Benefit from research on online digital resources: usability, accessibility, outreach lessons, pedagogy  Network of partners for grant writing  Distribution network for your resources  250,000 visits/month  1 million page views/month  NSDL, DLESE, some Pathways

4 Outreach Needs I Heard…  Promoting websites and software - need ideas to get these out  Raising colleagues' awareness and interest in inquiry- based learning  Raising colleagues' awareness and interest in using online resources  NSDL’s: generate awareness, interest and use of NSDL, BEN, inquiry-based learning pedagogy  Activity: Think, pair, share - Your Outreach Needs

5 NSDL 2007 Outreach Goals  Increase usage  Strengthen the NSDL Network  Series of campaigns  discrete period in time  measure and analyze a campaign’s efficacy  adjust strategies to focus on the tactics that are demonstrating increased usage

6 NSDL 2007 Outreach Campaigns  NSDL at the Point of Need: NSDL toolbar on school laptops, library workstations - part of workflow  Usage Stories and Statistics: package contextualized statistics, usage vignettes  NSDL in Web 2.0 and Social Media Spaces: drive web savvy users to NSDL with a combination of web broadcast technology (RSS, podcast) and online content  Building Awareness at NSF: NSDL PIs send the NSDL Annual Report with a letter to non-NSDL program officers, especially in research directorates  Building the NSDL Brand: distribute branding best-practices to partners, develop logos

7 NSDL Outreach Efforts to Date  Conferences  Professional Development  Tool Time  NSTA Web Seminars  Workshops (NSF)  Outreach Campaigns for 2007  Toolbar  NSDL Google Gadget  Outreach request materials

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9 NSDL on your Toolbar Search NSDL from your browser Firefox (Windows, Apple, Linux) Microsoft Internet Explorer (Windows) Tools & Services

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11 Outreach Support Available from NSDL  Online Materials  Ready Talk Seminar platform: Tool Times and online seminars   Expert Voices for internal use or external use using the Discovery Team model of a researcher, educator and media specialist  Potential for an outreach wiki  NSDL Calendar to push events:  hp?pager=calendar hp?pager=calendar

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13 Outreach Support Available from NSDL  Print materials  NSDL print outreach materials  NSDL backdrop for conferences,  Banners and giveaways: 

14 Outreach Support Available from NSDL  Conferences  NSTA and AAAS:  NSDL has a double booth to allow Pathways to run mini- sessions about their programs and sites  limited number of registrations for conferences  Submitting session proposals with CI staff or connecting within the NSDL Network at regional conferences

15 Other Outreach Resources  Creating an NSF Nugget  Crisp summaries and attention-grabbing images - static illustrations, animations or movies that highlight your noteworthy accomplishments.  People, Idea, Tool Nuggets  Graphics are very important in getting the message across to viewers.  Text and graphics should be at the level of a press release, or what might be called an "8th grade level".  The message should state what has been accomplished and the reason it is significant.  

16 Outreach Pitfalls  One size fits all: remember the audience you are intending to reach  Use of jargon that doesn't speak to the audience in mind  Fliers and promotional materials with too much information  Being everything to everyone: Be open minded to take new ideas, but pay more attention to what fulfills your larger goals and what is cross- cutting in impact  Avoid being "feature" oriented vs benefits oriented for the user; don't too caught up in demonstrating features instead of communicating how someone will benefit by using the resource, pedagogical approach, etc.

17 Outreach To-Do’s  Know your audience  Leverage partnering relationships  Do your research to see what others are doing in the types of format or content you are trying to provide  Make occasional contact with people who you like or who have influence within audiences or groups outside of your realm  Identify those people who advocate for you, connectors or influencers and keep them informed as well. NOTE: Do include CI and BEN on that list!  Leverage the NSDL network to push info through channels and cross promote on your behalf

18 Activity - Group Discussion  Identify Outreach Pitfalls  Identify Outreach To-Do’s

19 A Framework for Considering Educator Professional Development

20 NSDL Example - Part 1  PD Participants  Higher Ed faculty  PD Design Elements  Content: pedagogy, tool introduction, content  Strategies: T3  Sites: workshops, campus meetings, libraries  Media: face to face; not online

21 NSDL Example - Part 2  Data Sources to Document Impact  …?  Content recruitment - not done much, but…  Implementation Issues  Burnout among T3 trainers and participants; need for a structure to incorporate volunteers, and there should be incentives to get them there in the first place; it's time consuming, but one-on-one works.  Introductory outreach efforts have a limited life-span, and the next generation that focuses on content is more effective (e.g., long-lasting)  Go to people where they are instead of having them come to you

22 NSDL Example - Part 3  Recommended for consideration  Systemic Goals: includes issues at the department, campus or other organizational level that the effort could align with or might affect broader dissemination  Partners: primarily who might I partner with to accomplish my goals

23 Activity - Brainstorm Ideas for Outreach Plans  Questions about the Framework  Individual Brainstorm on Section A - Practical Questions for Developing an Outreach Plan  Share your thoughts with a partner  Next Steps - Using the BEN Scholars Outreach Planner & Worksheet (Marsha)


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