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Guerilla Architecture AUB / Architecture Department / Fall 2006 / Vertical Studio Guerilla Architecture.

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Presentation on theme: "Guerilla Architecture AUB / Architecture Department / Fall 2006 / Vertical Studio Guerilla Architecture."— Presentation transcript:

1 Guerilla Architecture AUB / Architecture Department / Fall 2006 / Vertical Studio Guerilla Architecture

2 Etymology “Guerrilla, from the Spanish term guerra, or War, with the -illa ending diminutive, could be translated as small war. The term was invented in Spain to describe the tactics used to resist the French regime instituted by Napoleon Bonaparte. The -illa term accepts the unequal fight between civilians against an organized State Army. Its meaning was soon broadened to refer to any similar resistance of any time or place. The Spanish word for guerrilla fighter is guerrillero. The change of usage of guerrilla from the tactics employed to the person implementing them is a late 19th century mistake: in most languages the word still denotes the specific style of warfare. However, this is changing under the influence of broad English usage.” SpainFrenchregime Napoleon Bonaparte19th century AUB / Architecture Department / Fall 2006 / Vertical Studio Guerilla Architecture

3 Definition “Guerillas, […] are individuals working to bring about change who don’t belong to “regular” formations of soldiers or combatants. They typically belong to one or more small bands of highly mobile factions in a position of weakness against a stronger (and often enormously powerful) system, organization, or psychological perspective” AUB / Architecture Department / Fall 2006 / Vertical Studio Guerilla Architecture

4 tactics in chess: “Tactics are the moves and pawn advances on the board a player utilizes to effectuate his or her goals, both offensively and defensively.” strategy in chess: “Strategy is the manner in which the player executes the tactical moves and pawn advances...that is to say, primarily the concept of move order & calculation.”

5 flexibility speed surprise geographic spread accumulation

6 “Reclaim the Streets” movements AUB / Architecture Department / Fall 2006 / Vertical Studio Guerilla Architecture “Reclaim the Streets”

7 “Space Hijackers” movements AUB / Architecture Department / Fall 2006 / Vertical Studio Guerilla Architecture “Space Hijackers”

8 “Primal Seeds” movements AUB / Architecture Department / Fall 2006 / Vertical Studio Guerilla Architecture “Primal Seeds”

9 Guerilla Homes AUB / Architecture Department / Fall 2006 / Vertical Studio Guerilla Architecture

10 Parasites: flexible and temporary structures, designed by artists or architects, that feed off existing infrastructure.

11 War is a “constitutive form of a new order” that no longer knows an inside or outside, that not only destroys but also produces life. In this new world order there is no difference between war and non-war: war is perpetual and everywhere. So like so many other things these days, war too seems to be subject to a de- and re-regulation process that radically challenges old certainties and replaces them with new premises that shall not be questioned.

12 Areas of applicability

13 War Because Japanese military power is inadequate, much of the territory her armies have overrun is without sufficient garrison troops. Under such circumstances the primary functions of guerrillas are three: first, to conduct a war on exterior lines, that is, in the rear of the enemy; second, to establish bases, and, last, to extend the war areas. Thus, guerrilla participation in the war is not merely a matter of purely local guerrilla tactics but involves strategical considerations.

14 Business Guerilla Marketing Dave Green Since the inception of guerrilla marketing over 10 years ago it's been called many things - "buzz marketing", "grassroots marketing" and other too friendly to believe names. Guerrilla marketing is about using grassroots resources and creating buzz. But it's more. It includes relationship development, community of interest creation and much, much more. It is responsive, all-encompasssing, and best of all, it's available to businesses of all sizes.... it's scalable! There are hundreds of individual tools and techniques in guerrilla marketing, but there are several attributes they all share: >> creates conversation - information that people want to spread - word-of-mouth. >> communication with customers and prospects is non-invasive - stealthy. >> unconventional and tactical using minimal resources - less money, more energy. >> one-on-one contact that is web and technology driven - interactive. >> create appeal by establishing name identification with causes - builds affinity. >> utilizing traditional media resources in non-traditional ways - free media.

15 Urban Planning Winner of the president’s medal student award 2005 (RIBA) Guerrilla Architecture Duncan Greenaway, Part 2 entry, 2005 School of Architecture, Oxford Brookes University Oxford UK Student StatementA strategic design proposal for the 2012 Olympic Games that would make a significant environmental, social and economic contribution to the regeneration of London. I propose that 20,000 athletes are accommodated in Central London’s disused office buildings that would later become homes for London’s ‘core’ workers and homeless. There is a housing shortage and an over supply of office space…This proposal aims to recover the City’s exodus and in turn makes way for the currently proposed site, the Lower Lea Valley, to be redeveloped as a park and ‘safety valve’ attenuation pond, controlling the imminent future flooding of London. Tutors StatementGuerrilla Architecture thoroughly interrogates and completely re-thinks the objectives of the Olympic Village programme. This approach resists the glamour and grandeur of the Olympics and foregrounds some of London’s neglected environmental and political issues. In so doing he asks serious questions about what the Olympics has become and shows a more radical alternative. This work shows the importance of rigorous research and data gathering as a spur to creative and socially engaged architectural design. The scheme is impressive because of the ranges of scales it logically interconnects: from a Lea valley masterplan to a meticulously detailed portable cardboard washroom. Mr Ben Stringer Mr Peter Barber

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18 Landscape

19 Art & technology forms graffiti hacktivism (hack + activism)


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