1. YOU CAN SAVE A LIFE

2. 1 Your support of the Canadian Mental Health Association has a real impact. We have helped people like these and so many others turn the page and begin a new chapter in the stories of their lives. With the support of federal and provincial governments, our community, our donors and our funders, the children and adults we serve will continue to create inspiring tales of courage, of perseverance and determination, of hope and success. abused mother discovers her talent for business and creates a story of independence and success. AnAn middle-aged married man and his three children rebuild their lives after losing his job and home. A student emerges from years of social and academic struggles and writes a story of accomplishment and hope. A

3. A Mother’s Resolve Deirdre came to the Canadian Mental Health Association seeking emotional support soon after she left her abusive husband. Her depression and low moods had plagued her for years. The pain and guilt over what she put her children through pushed her to the edge. She didn’t want a handout. She just needed help and support. Fiercely determined to succeed, Deirdre rebuilt her self-esteem through intensive cognitive therapy and CMHA’s Living Life To The Full skills building program. She has rediscovered her talent for graphic design, returned to school and started a successful business. Y ou can help people like Deir dre. She needs: A safe and supportive living environment Stress management tools An ongoing support network Skills to identify and build positive thoughts, feelings and behaviours Opportunities to rebuild her self-esteem and self-worth Solution: CMHA Self-Help Programs and Services Living Life to the Full skills course Bounce Back: a supported self-management program 1 in 5 Canadians will have a mental health or addiction problem this year. Source: Kessler, R. C., Chiu, W.T., Demler, O., Walters, E.E. (2005). Prevalence, Severity, and Comorbidity of 12-Month DSM-IV Disorders in the National Comorbidity Survey Replication. Archives of General Psychiatry, 62 (6), 617-627. 2

4. Not Giving Up Seven years ago, Eliza was a successful employee at a large financial organization. If depression hadn’t hit her, she would be retired with benefits and a 32-year unblemished record of outstanding achievement. But depression hit her hard. She underwent an 11-month struggle before she realized that she was experiencing depression. During that time, a number of personal life challenges erupted which compounded the stressors at work. Her confidence decreased and, as a result, the quality of her work also suffered. She lost a career that she loved. She now knows that with the proper information and support, her career did not have to be a casualty of depression. She believes she could have remained employed and avoided the financial impact and trauma of losing her job. You can help professionals like Eliza. She needs: A working environment that is aware of and understands the issues around mental health and mental illness in the workplace A workplace that trains its leaders to respond effectively to mental illness at work A workplace that values mental health and the way we talk about, deal with and support mental health in the workplace To be encouraged by a culture of acceptance and psychological health in the workplace Solution: CMHA W orkplace Mental Health Initiatives 44% of Canadian employees report experiencing mental health problems. Source: The Conference Board of Canada. (2011). Building mentally healthy workplaces: perspectives of Canadian workers and front-line managers. Ottawa, Ontario: Thorpe, K. & Chenier, L. 3

5. A Man On The Brink Years of addiction left Jeff without a home, a family or a friend. His loving wife and three children stood by him for over a decade but it all became too much after he lost his job and his reputation as a high-achieving business and family man. They did not know how to be there for him anymore, how to reach out or how to help him. He gave up... he needed a drastic life change. Jeff’s wife came to CMHA’s Suicide Prevention Workshop and learned how to communicate with Jeff in his crisis and get him the help he needed to rebuild his life again. Y ou can help people like Jef f. He needs: People around him that can help identify risk alerts and develop a safe plan The skills and confidence to talk about his suicidal thoughts in a direct manner Self-care management tools Help finding the appropriate resources that will help him find purpose and put his life back on track Solution: CMHA Suicide Pr evention Services Suicide is one of the leading causes of death in both men and women from adolescence to middle age. The mortality rate due to suicide among men is 4x the rate among women. Source: Canadian Mental Health Association Website www.cmha.ca 4

6. 5 Communities In Need “Awareness is important, and that’s why it’s important for me to volunteer with the Canadian Mental Health Association during Mental Health Literacy events like Mental Health Week, Ride Don’t Hide and Women & Wellness,” Ricky says. “Without awareness we don’t stand a chance in understanding or adequately managing the complications associated with mental illness and eliminating the stigma and discrimination.” You can help volunteers like Ricky revitalize communities nation-wide to reduce stigma and discrimination around mental illness. They need: Opportunities to help communities increase their mental health literacy and shift attitudes about mental illness Resources to provide educational programming and promote the importance of positive mental health Culturally-relevant tools to provide educational programming and culturally-relevant tools about mental health issues in diverse populations Forums that initiate open and ongoing dialogue where important knowledge is exchanged Solution: Mental Health Literacy Initiatives Mental Health Week Ride Don’t Hide cycling events Women & Wellness Among Canadians with a mental illness or addiction in any given year, only one-third will seek help. Source: Statistics Canada. (2003). Canadian community health survey: mental health and well-being. 1 3

7. 6 A Student ’s Long Journey After years of being bullied in high school, Jane learned to use her coping strategies when she moved away to university on the West Coast. She is now comfortable with herself, but it’s all coming too fast. She found a part-time job, a few friends, and a community who accepts her. But what about time management? She has taken on too many courses, feels scared, alone and anxious all the time. Fortunately, her university has the resources she needs to learn how to better manage her time, stress and feelings of isolation so she can thrive socially and academically. Y ou can help people like Jane. She needs: A university that supports students’ mental health through its policies, course delivery, environments and services Opportunities that will maximize her voice and involvement in campus mental health promotion activities Ways to connect with other students and staff on campus who can be helpful mentors and role models Tools to build a new support network and explore new ways to stay well on campus Access to timely, quality services and accommodations when she needs them Solution: Mentally Healthy Campus Community Development Within the last 12 months, approximatelyy 85% of students in Canadian post-secondary institutions reported experiencing some form of anxiety, depression, discrimination and/or stress-related disorder. Source: American College Health Association-National College Health Assessment (ACHA-NCHA II) Canadian Reference Group

8. 7 The Invisible Man You can see the fear in Michael’s eyes. He thinks he’s going to die soon out on the street. He’d try anything to start over. He’d even look for work if he had someplace to stay and some good advice. CMHAs across the country are advocating for rent supplements that can be used to help finance a new supply of support housing for people like Michael. These supplements will help supportive housing providers leverage private capital for new construction. It is estimated that hospital admissions can be reduced by at least 50% and up to 80% by using services like ACT, case management and rent supplements, which are evidence-based interventions that reduce homelessness. Y ou can help people like Michael. He needs: An affordable place to live Ongoing addiction recovery counselling Daily activities and personal attention Education and career training Solution: CMHA Housing Support Programs According to the Ontario Ministry of Health & Long-Term Care (MOHLTC) health indicator tool, 1,434 Ontarians were waiting for supportive housing at the end of FY’ 2012-13. It can be esti- mated that there are up to 40,000 Ontarians living with mental illness who are homeless and up to 171,000 people living with mental illness are vulnerably housed. Source: MHCC. 2010. Turning the Key.

9. Cassandra likes to garden with her grandfather and loves summer day camp. But two years ago, this 8 year-old with the infectious grin was the picture of sadness. Her mother was hospitalized with mental illness. Her father had left the country. She was about to be placed in foster care when her grandparents took her in. A successful care arrangement such as this often means much less trauma for a youngster. However, the impact of not having her parents around had left her despondent. Her teachers had expressed concern over the change they saw in her. Programs like CMHA’s “I’m Thumbody” helped Cassandra open up and talk about her feelings with her teachers, classmates and grandparents. You can help childr en like Cassandra. She needs: A loving and supportive place to live Role models who can promote healthy self-concepts Caregivers who can stimulate the development of self-confidence and instill feelings of self-worth Teachers who build an understanding of each child’s uniqueness and focus on the value of their individual differences and strengths Solution: Childr en and Youth Programs ”I’m Thumbody” Kids Connect SEAK (Socially & Emotionally Aware Children) Blue Wave Beyond the Blues A Determined Child In Canada, only 1 out of 5 children who need mental health services receives them. Source: www.cmha.ca 8

10. A Strong Champion Putting mental health onto the national agenda is no small task. It will take everyone’s help to change Canada’s mental health system—individuals, employers, employees, schools and all levels of government. Your involvement is critical to our success. With your help we can create unprecedented improvements in services and supports, including the mental well-being of all people across Canada. You can help people like Blake who are champions for family members with mental illness. They need: Solution: CMHA Public Policy Initiatives It is estimated that mental illness costs the Canadian economy $51 billion annually in healthcare and lost productivity. Source: Dewa et al (2008). A New Population-Based Measure of the Burden of Mental Illness in Canada. 9 To have their rights protected when accessing services and supports Systemic reforms that will improve the quality of life and quality of care of Canadians living with mental illness To live in a society that will challenge the negative stereotypes and attitudes around mental illness Policies that will improve the mental health system Disability support that reflects the cost of living

11. YOU CAN Save A Life TODAY People like need your help today. Deid re Eli za Jef f Cassan dra Ric ky JaneMichael Blake PLEASE HELP 10 US RAISE $1.25 MILLION IN 2014 & 2015

12. CMHA Self-Help Prog rams & Ser vices: Living Life to the Full This 8-week program focuses on enhancing skills based in cognitive behavioural principles that help participants improve and maintain positive mental health. 49 CMHA branches offering the course in BC, AB, SK, ON and NB 91% Would recommend the course to family and friends 105 Trained Facilitators 85% Stated that the course was very useful Delivered the program to over 2,000 individuals 11

13. CMHA Self-Help Prog rams & Ser vices: Bounce Back: Reclaim Your Health™ Bounce Back started in BC and is funded by BC Ministry of Health. It is a free program for adults who are experiencing stress, anxiety and/or low mood. The program uses three methods: instructional DVD; telephone coaching; and educational workbooks. The DVD includes practical tips on recognizing and coping with symptoms, while telephone coaching and workbooks reinforce strategies for overcoming negative behaviours. SINCE INCEPTION IN 115,000+ 2008 2,500 CANTONESE DVDs distributed including: 2,100 MANDARIN Who Participates? Program Effectiveness ADU LTS IN BRITISH COLUMBIA 26% MEN 74% WOMEN TELEPHONE COACHING TO 24,000+ PATIENT REFERRALS FROM OVER 1,600 CLINICS IN BC 50% 12 75% Depr ession and anxiety symptoms were reduced by half Significant improvements in life enjoyment and physical health ratings

14. CMHA W orkplace Mental Health Initiativ es Mental Health Works Since 2001, MHW has been building a national initiative to help improve the lives of Canadians in the workplace with mental health issues. The program is delivered by 17 trainers from coast to coast who create custom, engaging learning approaches for employees and employers. Bottom Line Conference Every year, our Bottom Line Conference brings together over 550 people from across Canada to discuss ways to build positive mental health in communities and workplaces. Employment Assistance Our Employment Assistance programs provide support for those living with mental illness. Our experienced staff offer counseling with job searches, coaching, interview development and interview preparation. CMHA Suicide Pr evention Services 13 CMH A’s Centre for Suicide Prevention Boasts the largest repository of suicide related literature in the world Repurposes information on popular topics such as cyberbullying into publications, toolkits for specific at-risk groups, and feature articles Manages a website and Twitter feed with almost 6K followers Delivers evidence-based workshops and training to CMHAs across Canada

15. Mental Health Literacy Initiativ es Mental Health W eek Since 1951, MHW has raised awareness for mental health issues in Canada. Our nationwide campaign includes skill-building programs, public policy initiatives, educational events and social media support. Women & Wellness After her brother’s tragic suicide, Helen MacDonnell founded this program in 2004. Women & Wellness not only raises awareness for mental health, it also aims to decrease the stigma of mental illness. Ride Don’t Hide Our traditional fundraising efforts are punctuated each year with our fun, family-focused cycling event. Canadians of all ages are welcome to come and participate to raise awareness and funds for mental health. The program has grown into a coast-to-coast fundraiser and contributed over $1 million to our organization RIDE DON’T HIDE 2014 OVER $750,000 RAISED IN SUPPORT OF MENT AL HEALTH OVER 3,500 PARTICIP ANTS 20 COMMUNITIES ACROSS 4 PROVINCES Ride Don’ t Hide 14 (20 locations in 2014) Women & Wellness (14 locations in 2013)

16. Housing Support Pr ograms Safe and affordable housing is a high priority for many CMHA locations. We have strong housing models in both BC and Manitoba. With your support, we can roll out these models in other regions of the country. CMHA IN BC LOCAL BRANCHES 4,365 Obtained housing 3,515 Maintained their housing 2,034 received rent supplements or other outreach support 8,606 people received housing related services Operated 1,089 housing units Worked with 283 landlords 3,773 helped through homelessness outreach CMHA: MANITOBA PARKLAND services Swan River, Dauphin and in a partnership with CMHA Manitoba Division services The Pas. They run an affordable housing complex of 23 units. CMHA Swan River runs an Emergency Community Housing Opportunity Program. Occupancy is 100%. PORTAGE focuses much of their work on housing through Fisher Apartments, an affordable housing complex. 23 suites (3 emergency, 11 transition, 9 long term) reduce homelessness in the city. A Senior Supported Group Living program assists seniors with mental health problems living in Manitoba housing complexes. THOMPSON is the fifth largest city in Manitoba with a population that varies from 17,000 in the summer to 14,000 in the winter. CMHA Thompson provides 23 beds in three locations. Vacancy rate in Thompson as of March 2013 was 2.5%. Minimum wait for affordable housing in Thompson is five months. FLIN FLON and The Pas have seven assisted r ent supports. BRANDON operates the country’s second oldest restore (furniture items, building materials). The focus in Brandon is housing, with several developments with suites and single homes either renovated or constructed. 15 CMHA owned 486 housing units

17. Childr en & Youth Pr ograms The mental health of our children and youth is a high priority for CMHA. Our evidenced-based youth programs are offered in New Brunswick, Nova Scotia and BC. With your support, we can roll out our much-needed programs in other regions of the country. I’M THUMBODY (Grade 3) KIDS CONNECT (Kindergarten to Grade 5) SOCIAL LY & EMOTIONAL LY AWARE KIDS PROJECT Created and run by CMHA New Brunswick within the provincial public schools 16 Focuses and promotes awareness of self and uniqueness of each person Presented in the classroom by trained CMHA professionals, the program is filled with activities and includes take-home materials for parents to reinforce positive mental health practices Created and run by CMHA New Brunswick within the provincial public schools Focuses on providing continual learning about mental health and reducing stigma towards anyone who may be suffering with mental illness Each class will receive a one-hour session delivered by trained CMHA staff and parental volunteers Established by CMHA Nova Scotia, SEAK Project is being delivered in select schools across Nova Scotia, Alberta and Manitoba This four-year project uses evidence-based social and emotional curriculum to promote alternative thinking strategies This program is an important step in helping build strong emotional skills in children, which in turn helps to build a strong community

18. Childr en & Y outh Programs The mental health of our children and youth is a high priority for CMHA. Our evidenced-based youth programs are offered in New Brunswick, Nova Scotia and BC. With your support, we can roll out our much-needed programs in other regions of the country. BLUE WAVE BEYOND THE BLUES EDUCATION AND SCREENING DAYS The vision of Blue Wave, which is co-lead and evaluated by youth, is to create spaces for youth to talk openly about mental health and help them get the skills and support they need to face challenges in their lives. JANICE LEE BLUE WAVE BURSARY LIVING LIFE TO THE FULL FOR YOUTH A bursary program to give financial help to Grade 12 students who have faced mental illness or addiction and are going on to post-secondary education Every applicant submits a letter of hope and encouragement to other teens who may be struggling and these moving stories are posted anonymously on the Blue Wave website A group-based mental health skills course co-delivered by a young adult to equip youth with skills to cope with the stresses of everyday life 5 pilot courses reached 50 youth in 2014. Our goal is to reach over 300 youth in 2015. Annual campaign featuring community events that educate about and screen for depression, anxiety, risky drinking, and mental well-being. 17 1,000–3,000 YOUTH ATTEND EACH YEAR LAST YEAR, NEARLY 400 YOUTH COMPLETED OVER 1,000 SCREENS AT EVENTS

19. Mentally Healthy Campus Community Development Activities Include Annual Summit Webinars Online learning community Campus consultations Health promotion strategy development Co-creation of tools and resources Ongoing network development Knowledge exchange between campuses Student engagement and more Facilitates cross- campus learning and action towards evidence-informed, innovative programs, policies and practices 1,000 + campus stakeholders from across Canada have engaged with CMHA’s healthy campus initiatives “As a result of the summit I am more aware of work on many levels I think needs to start happening in my institution. But rather than being overwhelmed by the enormity of the task I’m inspired to get strategic, find allies, and work gradually and concretely.” “As a result of the summit I feel empowered, energized, re-focused.” CMHA Public Policy Initiatives Champion a Client Bill of Rights by and for people with relevant experience Speak out on public health and social policy issues related to mental health promotion, recovery, disability, suicide prevention, criminal justice, housing, poverty and more Helps to change policies and laws for children and youth with mental health issues 18

20. Investing In Partnerships Canadian Mental Health Association (CMHA) MISSION As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health and community integration, build resilience and support recovery from mental illness. VISION Mentally healthy people in a healthy society. 10,000 CMHA Over 500,000 Canadians serv ed by CMHAs across Canada staff & volunteers across Canada 105+ CMHA branches, regions and divisions $ 1 million raised by CMHA National in FY’ 2012-13 Almost Our Stakeholder s Provincial and Local CMHAs Industry Researchers & Educational Institutions Health Prof essionals Government The Gener al Public and Our Clients Businesses Labour 19

21. 20 Upholding Your Trust Canadian Mental Health Association (CMHA) The Canadian Mental Health Association knows that donations are a demonstration of trust—trust that we’ll use the very most of every dollar received to help Canadians with mental illness and mental health issues to live healthier lives. The combined power of generous, motivated donors from across the country, health and community-minded companies, and dedicated professionals fuels our ability to help those in most need. Wendy Tesh Donor & Volunteer “I continue to give to the Canadian Mental Health Association because it provides hope, encouragement, and support to the thousands of Canadians affected by mental illness, including my daughter, who lives with a bipolar disorder. I trust the Association to provide them with the best possible opportunities for a long and healthy life.“ “Since the launch of our in-store Tube & Token fundraising campaign in 2013, Medicine Shoppe pharmacies have donated over $20,000 on behalf of their customers to support local CMHA projects. Stores across Canada will continue to provide support to CMHA by collecting donations locally through our in-store campaign and we are also proud to continue our support of CMHA with a corporate sponsorship for Mental Health Week, totaling over $40,000 plus in-kind support.” Terry Stychin President, Medicine Shoppe Revenue by Source FY 2012–2013 CMHA LICENSE FEES 31% FUNDRAISING & BEQ UESTS 34% PUBLIC ATION SALES 10% CORPORATE SPONSORSHIP 7% OTHER 18% Charitable registration number: 10686 3657 RR0001

22. Be Part of The Solution There are many ways you can support the Canadian Mental Health Association and the more than thousands of Canadians living with mental illness and mental health issues. Corporate Support CMHA fosters mutually beneficial relationships with Canadian corporations in support of mental health and our mission. In addition, our cause marketing initiatives provide corporate supporters with an opportunity to make a positive impact on improving the mental health of all while involving employees and customers in the mental health cause. Your Individual Gift Can Be As Unique as You Are Make a one-time annual donation or monthly gift. Gifts in-celebration or in-memorium are a great way to show those you love how much you care about them. Or design your own third-party fundraising event and use our online fundraising tools to reach your desired goals. Ask me how! Make a Legacy Gift You don’t need to be wealthy to make a profound difference. By exploring the possibilities of creative estate planning you can make substantial tax-favoured gifts without greatly impacting your current income or assets. Some giving opportunities include: a gift by Will (bequest), charitable gift annuities, life insurance, securities, mutual funds and endowments. Gifts In-Kind For Mor e Information Please Contact: Sarah Smith, National Director of Fund Development (416) 813-2286 or ssmith@cmha.ca www.cmha.ca 21