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Where is the gallery? Virtual museums in an age of augmented reality Susan Hazan.

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Presentation on theme: "Where is the gallery? Virtual museums in an age of augmented reality Susan Hazan."— Presentation transcript:

1 Where is the gallery? Virtual museums in an age of augmented reality Susan Hazan

2 Turing-land The world of computer arts, as exemplified by ISEA, Ars Electronica, SIGGRAPH art shows, etc. Lev Manovich, The Death of Computer Art [Online], 1996 [revised 2001]. Duchamp-land The art world -- galleries, major museums, prestigious art journals as in analogy with Disneyland.

3 Marcel Duchamp French-born American Artist Dadaist Surrealist Conceptual Ready-mades Fountain, 1917 Bicycle Wheel (third version, after lost original of 1913)

4 Alan Turing Cryptographer, mathematician, and founder of computer science, who invented a concept of a type of computer, called a "Turing Machine presented in a paper in A function is computable if a Turing machine can compute it.

5 DIGITAL CREATIVITY (viii) cultural centers and other entities that facilitate the preservation, continuation and management of tangible or intangible heritage resources (living heritage and digital creative activity) -

6 Web-based applications Copyright Net real estate web architecture Curatorial methodology Vocabularies Conservation and documentation Institutional affiliations Authentication and validation...

7 "Interactivity, Connectivity, Computability". Steve Dietz "interactivity and generativity, connectivity and multimediality" Susanne Jaschko - TRANSMEDIALE.DE "moving electrons" Johannes E Goebel - ZKM Karlsruhe "A time and process-based media and practice, existing in distributable formats, freed from the need to be presented in physical venues". Lucy Kimbell – New Media Art, 2004

8 A time and process-based media and practice, existing in distributable formats, freed from the need to be presented in physical venues. Lucy Kimbell – New Media Art, 2004

9 performance - icons - text - browsers - spam-art - - software - code - algorithms - video - audio websites - cell phones - discourse - CD/DVD - performance - chat - SMS - PDAs - - proprietary software home - schools - galleries - web-zines – festivals - competitions – media centres - conferences - discussions lists Production Distribution Consumption

10 Contemporary semiotics - Encoding/Decoding – Stuart Hall, 1980

11 Mutual consensus Intent - artistic production Recognition - artistic consumption Processes of Authentication and Validation

12 Production

13 In 1954, Princeton researchers created the first computer graphic, and consequently, the very first pixel marks the pixel's 50th birthday, and intends to celebrate.


15 Unveiled on December 7, Kwangju Biennale,Korea School of Visual Arts' "Digital Salon" internationally tour Zentrum fur Kunst und Medientechnologie (ZKM),Karlsruhe, Germany "net.condition" Douglas Davis - The World's First Collaborative Sentence


17 Dr. Hugo's Fuzzy Dreamz is a net art project in progress (online since 1996). It's a journey into night time states of mind. In the beginning was the dreaming. In dreams we cross the borders of time and space. Time and timing is the medium of life. In a series of net films, the performer/viewer creates his personal dream scenario by... choosing a star.

18 The GRAMMATRON project is a "public domain narrative environment" developed by virtual artist Mark Amerika in conjunction with the Brown University Graduate Creative Writing Program and the National Science Foundation's (NSF) Graphics and Visualization Center Launched Ars Electronica "Fleshfactor" Festival Linz, Austria GRAMMATRON has been exhibited at over 40 international venues Ars Electronica Festival International Symposium of Electronic Art SIGGRAPH 98 "Beyond Interface" Adelaide Arts Festival "FOLDBACK" show in South Australia Virtual Worlds conference in Paris International Biennial of Film and Architecture in Graz

19 1995 We Have No Free Will 1996 Two dolls, wooden shelf steel rods, video projection 186,5 x 33,5 x 48,5 cm Courtesy Lisson Gallery, London Tony Oursler 1994 "Getaway #2"

20 Flucht: A Video-Sound-Installation – Tony Oursler

21 American, born in 1957 Tony Oursler

22 Joy Ride TM, 1988

23 How To Be An Internet Artist Mark Amerika 1.Create a fictional identity. 2.Begin the branding process by turning this fictional identity into your domain name. 3.Register your domain name and set up an account with an Internet service provider (ISP). 4.Build a site-specific narrative mythology out of bits of data and then use the ISP to distribute this data to the niche markets that are waiting to form (digitally converge). 5.Develop unobtrusive e-commerce solutions that will enable your niche market to electronically purchase the products of your labor. 6.While continuing to build brand-name identity, do anything within your power to produce revenues that can easily be attributed to the success of your site-specific narrative mythology. 7.Reinvest all of the revenues you generate back into the research and development of your site- specific narrative mythology (as distributed from your fictional domain). 8.Use highly subversive marketing skills to attract attention to the fact that you are producing income from your narratological presence, and successfully transform that attention into its own media-virus or cultural meme that solidifies your brand-name as one of the industry leaders. 9.Achieve all of the previous eight goals in less time than it takes to develop a passionate sexual relationship with someone you love. 10. Launch your IPO.

24 Distribution

25 Marcel Duchamp Four Postcards 1916

26 Telephone Picture EM 2 [Telephonbild]. (1922) Porcelain enamel on steel, 18 3/4 x 11 7/8" (47.5 x 30.1 cm) The Museum of Modern Art, László Moholy-Nagy Constructivist



29 net.flag -- A flag for the internet Mark Napier - concept, design and java programming Liza Sabater - editor, research Josep Arimany Piella - research assistant Zach Lieberman - java programming net.flag was commissioned by the Solomon R. Guggenheim Museum for acquisition into their permanent collection.

30 Virtual Quilt Constructors Prime mover, concept, design, & research: Nancy Buchanan Nancy Buchanan Virtual Quilt Maker programming & development: Doug Goodwin Doug Goodwin Web site design: Judith SpiegelJudith Spiegel

31 Virtual Quilt

32 Consumption


34 Date : September 4 ~ October 10, 2002 Wireless Art Project 1 Place : Art Center Nabi, Korea 'Watch Out!' is an experimental artwork for sharing one another's thoughts using new ways of communicating such as wireless technology and the internet. 'Watch Out!' is displayed at Art Center Nabi and on the street in front of three branches of TTL Zones in order to characterize the mobility of wireless technology. The participants communicate by sending SMS message or s on the website These messages are displayed on the monitor in the box on the street. 'Watch Out!', as a communicating window, connects people and makes them share their thoughts. The eyes looking inside of the box are projected onto the screen facing the street. The eyes thus look outside to the World.


36 They're coming! You are looking in a box. No, it is not in here! Yes, I'm in a box. What about you? Don't look at me that way. Somebody is watching you! Are you sure you turned off the stove?

37 The Webby Awards Categories - Activism Best Practices Broadband Commerce Community Education Fashion Film Finance Games Government & Law Health Humor Living Music NetArt News Personal Web Site Politics Print & Zines Radio Science Services Spirituality Sports Technical Achievement Travel TV Weird Youth AWARDS

38 ACCESS lets you track anonymous individuals in public places, by pursuing them with a robotic spotlight and acoustic beam system. ACCESS presents control tools generated by the surveillance technology combined with the advertising and Hollywood industries, and the internet. beware. Some individuals may not like the idea of being under surveillance. beware. Some individuals may love the attention. Access Ars Electronica 2003 Linz, Austria WEBBY AWARDS

39 Gravity Dragan Espenschied Art.Teleportacia artist in residence and his the People's Voice at Webby Awards. WEBBY AWARDS

40 AWARDS Ars Electronica – Linz, Austria

41 Prix Ars Electronica - seven Golden Nicas Categories: Digital Communities Wikipedia (USA) The World Starts With Me (Netherlands / Uganda): Computeranimation/Visual Effects Chris Landreth (Canada): "Ryan" Digital Musics Thomas Köner (Germany): "Banlieue du Vide" Interactive Art Mark Hansen, Ben Rubin (USA): "Listening Post?" u 19 - freestyle computing Thomas Winkler (Austria): "GPS::Tron" Net Vision Creative Commons (Venezuela / USA): AWARDS

42 List Visual Arts CenterList Visual Arts Center, Cambridge, Mass. Feb. 5th - Apr. 4th, 2004 Whitney Museum of American Art, New York Dec. 17th, Mar. 9th, 2003 Listening Post is an art installation that culls text fragments in real time from thousands of unrestricted Internet chat rooms, bulletin boards and other public forums. The texts are read (or sung) by a voice synthesizer, and simultaneously displayed across a suspended grid of more than two hundred small electronic screens. Whitney Museum of American Art Whitney Museum of American Art December, 2002 Photo by David Allison LISTENING POST Mark Hansen and Ben Rubin AWARDS

43 ISEA - Inter-Society for the Electronic Arts – The Netherlands

44 AWARDS Transmedia - Germany

45 Center for Art and Media Karlsruhe As a cultural institution, the Center for Art and Media (ZKM) in Karlsruhe combines production and research, exhibitions and events, coordination and documentation. Museum for Contemporary Art Media Museum Institute for Visual Media Institute for Music and Acoustics Institute for Basic Research Institute for Media and EconomicsInstitute for Media and Economics.

46 1999 zkm | zentrum für kunst und medientechnologie







53 Virtual museums Museum in progressMuseum in progress Vienna Museo MorandiMuseo Morandi Bologna The history of multimedia The Digital Art MuseumThe Digital Art Museum London Sigmund Freud MuseumSigmund Freud Museum Vienna Freud MuseumFreud Museum London Museum Dr. GuislainMuseum Dr. Guislain Ghent Dr. Hugo Museums of the MindDr. Hugo Museums of the Mind Antwerp The Alternative MuseumThe Alternative Museum New York The Joseph Brodsky museumThe Joseph Brodsky museum St. Petersburg The Museum of Jurassic TechnologyThe Museum of Jurassic Technology Los Angeles Prehistoric ArtPrehistoric Art Kemerovo Nobel e-MuseumNobel e-Museum Sweden Virtual Colour MuseumVirtual Colour Museum Zurich







60 Our planet's rain forests - rich matrices of life which exist primarily in tropical regions - provide us with unique opportunity to observe life in all of its manifold and perplexing beauty. Most rain forests date back some two to three hundred million years. This extreme age has allowed many unusual and complex relationships to develop among the inhabitants of these tropical ecosystems. In the rain forest of the Cameroon in West Central Africa lives a floor dwelling ant known as Megaloponera foetens, or more commonly, the stink ant. This large ant - one of the very few to produce a cry audible to the human ear - lives by foraging for food among the fallen leaves and undergrowth of the extraordinarily rich rain forest floor. On occasion one of these ants, while looking for food is infected by inhaling a microscopic spore from a fungus of the genus Tomentella. After being inhaled, the spore seats in the ant's tiny brain and begins to grow, causing changes in the ant's patterns of behavior. The Ant appears troubled and confused; for the first time in its life the ant leaves the forest floor and begins to climb. Driven on by the growth of the fungus, the ant embarks on a long and exhaustive climb. Completely spent and having reached a prescribed height, the ant impales the plant with its mandibles. Thus affixed, the ant waits to die. Ants that have met their ends in this fashion are quite common in some sections of the forest. The fungus continues to consume first the nerve cells and finally all the soft tissue that remains of the ant. After approximately two weeks a spike appears from what had been the head of the ant. This spike is about an inch and a half in length and has a bright orange tip heavy with spores which rain down onto the rain forest floor for other unsuspecting ants to inhale. MEGOLAPONERA FOETENS STINK ANT OF THE CAMEROON OF WEST CENTRAL AFRICA


62 Space Art Introduction Against Gravitropism: Art and the Joys of Levitation Space Art LinksIntroductionAgainst Gravitropism: Art and the Joys of LevitationSpace Art Links Introduction While there are many artworks that refer to space, few artists have so far investigated space directly as a unique context for the creation and installation of work. Tate in Space is attempting to redress this as an intrinsic part of its future programme, exploring the potential for artists residencies, sci-art collaborations and new commissions in addition to developing imaginative and appropriate ways in which Tate in Space may accomodate existing works from Tate's collection. Part of the research focuses on a practical investigation into issues of conservation in a zero gravity, confined and nonrenewable atmospheric environment. What happens to a sculpture such as Richard Serra's Trip Hammer (1988) when denied of the gravity that holds it in place? How might this environment change the nature of works such as Cornelia Parker's Cold Dark Matter: An Exploded View (1991)?

63 www. / ICOM

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