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Current R&D activities using spectrum—Australia was a world leader with Wi-Fi, where to next? Taggle Systems.

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Presentation on theme: "Current R&D activities using spectrum—Australia was a world leader with Wi-Fi, where to next? Taggle Systems."— Presentation transcript:

1 Current R&D activities using spectrum—Australia was a world leader with Wi-Fi, where to next? Taggle Systems

2 C ONFIDENTIAL The Challenge: Develop a solution to track cattle cost effectively A Real Radio Design Challenge Ultra small device  Ear tag  <20g weight including battery 3 year + in-field life  2 – 4 tx per hour  Small data packet  Robust design Low cost network  5 – 10 km range  Low cost receivers  Receiver capacity >10,000 tags

3 C ONFIDENTIAL The Approach: Assemble a leading team of radio and chip innovators Thomas Dejanovic Gordon Foyster Matthew Henderson Richard Keaney John O’Sullivan Neil Weste

4 C ONFIDENTIAL The Technology Innovation: Build a technology to network large areas of farmland (‘000s km 2 ) at ultra low cost Battery life ^ (1/2 AA cell) Network Coverage (Range per receiver/base station) Taggle WiFi Zigbee RFID (No Battery) 2G, 3G, LTE >3 Years ^ 15min transmissions <1 Year <5m>5km One Slight Problem: Cattle not currently commercial Most cattle farmers don’t want to pay anything to track their cattle

5 C ONFIDENTIAL The Business Innovation: Recognising that the “Cattle Tracking” radio filled a major gap in the M2M market In-field device life^ High (>10 Years) Low (<1 Year) Economic Network Range RFID Wi-Fi and “Zigbee” Mobile Data (3G/4G etc) Transport monitoring Precision Ag and Mining People location ^ Self powered, small form factor, robust design  W’House Inventory mgt  Shop stock control  Basic supply chain choke points  Hospitals  Large plants (Car plants)  Office block automation  Home area automation m2m2 < 5 Km 2 > 500 Km 2 M2M DATA CAPTURE TECHNOLOGIES Existing technologies struggled to deliver low cost wide area solutions viably

6 C ONFIDENTIAL The Business Innovation: Recognising that the “Cattle Tracking” radio filled a major gap in the M2M market In-field device life^ High (>10 Years) Low (<1 Year) Economic Network Range RFID Wi-Fi and “Zigbee” Mobile Data (3G/4G etc) Transport monitoring Precision Ag and Mining People location ^ Self powered, small form factor, robust design  W’House Inventory mgt  Shop stock control  Basic supply chain choke points  Hospitals  Large plants (Car plants)  Office block automation  Home area automation m2m2 < 5 Km 2 > 500 Km 2 M2M DATA CAPTURE TECHNOLOGIES New Commercial Target: Devices:  Price <<$100  Battery life >10 years (AA cell)  Hourly transmissions, 15 Bytes of data Network Charge:  Revenue per Unit <$10 pa

7 C ONFIDENTIAL The Business Innovation: LPWA Networks like Taggle will deliver the “missing link” in data collection for the Internet of Things In-field device life^ High (>10 Years) Low (<1 Year) Economic Network Range RFID Wi-Fi and “Zigbee” Mobile Data (3G/4G etc) Transport monitoring Precision Ag and Mining People location ^ Self powered, small form factor, robust design  W’House Inventory mgt  Shop stock control  Basic supply chain choke points  Hospitals  Large plants (Car plants)  Office block automation  Home area automation m2m2 < 5 Km 2 > 500 Km 2 Low Power Wide Area (LPWA) Networks M2M DATA CAPTURE TECHNOLOGIES Taggle is the first solution in this space in Australia Utilities monitoring Water and sewer network monitoring >>15m devices Gas monitoring >>6 million devices Other Utility– electricity network monitoring, street lights etc Environmental Monitoring Rural Monitoring/Agribusiness Crop and pasture monitoring Asset tracking Farm security

8 C ONFIDENTIAL The Business Innovation: LPWA networks can unlock significant new markets/value In-field device life^ High (>10 Years) Low (<1 Year) Economic Network Range RFID Wi-Fi and “Zigbee” Mobile Data (3G/4G etc) Transport monitoring Precision Ag and Mining People location ^ Self powered, small form factor, robust design  W’House Inventory mgt  Shop stock control  Basic supply chain choke points  Hospitals  Large plants (Car plants)  Office block automation  Home area automation m2m2 < 5 Km 2 > 500 Km 2 M2M DATA CAPTURE TECHNOLOGIES The LPWA market in Australia has the potential to be at least $400m pa within 5 years

9 C ONFIDENTIAL Roll out at Mackay Regional Council has highlighted the potential benefits of LPWA networks to the water industry Installation  >30,000 devices  22 receivers, >1,000 km 2  >750,000 readings per day Business Case – NPV $20m and counting – $100m plant deferred by 8 – 10 years – >4,000 leaks detected in 12 months – 10 – 30% historical over-design of assets – And a range of additional benefits are emerging Unexpected Benefits: Staff member burgled, 5 minute tag amongst belongings, thief tracked by Taggle network…. MACKAY LPWA NETWORK

10 C ONFIDENTIAL In the last 18 months Taggle has installed 20 commercial LPWA networks, and over 50,000 devices across Australia Water Utility Clients include:  Mackay Regional Council  Goldenfields County Council  Yarra Valley Water  Wide Bay Water  NT Power and Water  Barwon Water  Dept of Natural Resource Management (QLD)  Isaac Regional Council  Townsville City Council  Armidale and Dumaresq Council  Port Macquarie and Hastings Council Water Utility Clients include:  Mackay Regional Council  Goldenfields County Council  Yarra Valley Water  Wide Bay Water  NT Power and Water  Barwon Water  Dept of Natural Resource Management (QLD)  Isaac Regional Council  Townsville City Council  Armidale and Dumaresq Council  Port Macquarie and Hastings Council TAGGLE NETWORK SITES Monitoring:  Over 50,000 km 2 of network coverage with 112 operational receivers  >1.2 million water meter readings per day  Now monitoring water, gas, and electricity meters, water pressure, sewer overflow, temperature, humidity, gate alerts, electric fences, water troughs and animal tracking Monitoring:  Over 50,000 km 2 of network coverage with 112 operational receivers  >1.2 million water meter readings per day  Now monitoring water, gas, and electricity meters, water pressure, sewer overflow, temperature, humidity, gate alerts, electric fences, water troughs and animal tracking 10

11 C ONFIDENTIAL Internationally we are seeing other major players starting to follow suit

12 C ONFIDENTIAL LPWA networks are much more spectrum efficient than traditional mesh solutions Network Topology ComparisonTaggleMesh Solution TX Power per device (mW)251000

13 C ONFIDENTIAL LPWA networks are much more spectrum efficient than traditional mesh solutions Network Topology ComparisonTaggleMesh Solution TX Power per device (mW) Duty Cycle (%)^ TX power per hour (mWh) Power in LIPD Band 60.3dBm LIPD Spectrum Power in LIPD Band 90.6dBm ^ Taggle duty cycle in all commercial networks Mesh duty cycle from AMI Meter Electromagnetic Field Survey, DPI, 30 October 2011.

14 C ONFIDENTIAL “Free spectrum” can easily lead to the poor spectrum utilitsation – “The Tragedy of the Commons” Network Topology ComparisonTaggleMesh Solution TX Power per device (mW) Duty Cycle (%)^ TX power per hour (mWh) This is truly “high cost” spectrum ^ Taggle duty cycle in all commercial networks Mesh duty cycle from AMI Meter Electromagnetic Field Survey, DPI, 30 October 2011.

15 C ONFIDENTIAL Will LPWA networks emerge as the “Low Cost Carriers” of the M2M communications industry? MobileLPWA Installed Base Station> $150,000< $15,000 MOBILE LPWA ECONOMIC COMPARISON

16 C ONFIDENTIAL Will LPWA networks emerge as the “Low Cost Carriers” of the M2M communications industry? MobileLPWA Installed Base Station> $150,000< $15,000 Device Price> $250<< $100 Device Life2 – 4 Years> 10 Years MOBILE LPWA ECONOMIC COMPARISON

17 C ONFIDENTIAL Will LPWA networks emerge as the “Low Cost Carriers” of the M2M communications industry? MOBILE DATALPWA Installed Base Station> $150,000< $15,000 Device Price> $250<< $100 Device Life2 – 4 Years> 10 Years Network Access Cost (RPU) >> $5 per Month~50c per month ECONOMIC COMPARISON: MOBILE DATA VS LPWA What are the foundations of a successful LPWA business model?

18 C ONFIDENTIAL Building an LPWA business requires two pillars need to be in place – Availability of suitable LPWA technologies Spectrum efficient LPWA Solutions  Global development is seeing competitive options emerge rapidly  Standards are likely to take several years

19 C ONFIDENTIAL And cost effective network sites Low Cost Physical Network Sites Resolved by: Utility site sharing Partnerships with Telco’s Further regulation Spectrum Efficient LPWA Solutions  Global development is seeing competitive options emerge rapidly  Standards are likely to take several years

20 C ONFIDENTIAL Radio The keystone to a stable, profitable LPWA industry is access to robust and cost effective spectrum Robust, Cost Effective Spectrum 1.Spectrum Allocation Provision of 5 – 10 MHz of dedicated LPWA spectrum 2.Spectrum Framework Set the spectrum utilisation rules and license fees to allow a competitive LPWA industry to take off Sites

21 C ONFIDENTIAL The Challenge: LPWA networks will unlock a new multi billion dollar industry in Australia – if we get it right This Encourage Competition:  Provide shared spectrum that remains robust with increased competition – e.g. Message duty cycle and energy limits Encourage Innovation:  Specify the spectrum efficiency requirements for technologies to meet Recognise Value of Spectrum:  Develop a license fee structure that reflects the realities of LPWA economics Not This  Provide shared spectrum that can be hijacked by unforseen uses – The Tragedy of the Commons  Specify requirements according to existing technology types (modulation schemes etc)  Allow vendors to get use of spectrum for free – inefficient spectrum utilisation

22 C ONFIDENTIAL Summary: ACMA is well positioned to influence the development of the LPWA industry in Australia  Situation: LPWA networks have the potential to deliver significant new value to the economy  Commercial – e.g. Utility capital optimisation  Public good – e.g. Scarce resource management  Complication: New business and operating models need to develop to support the growth of the industry  New models (e.g. “Low Cost Carrier”) need to be explored  Steps need to be take to avoid a repeat of the “Tragedy of the Commons”  Resolution: The keystone to success is robust, cost effective spectrum that:  Creates an environment that encourages competition  Minimises the risk of the “Tragedy of the Commons”  Recognises the value of the spectrum utilised

23 Thank You


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