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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective.

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Presentation on theme: "MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective."— Presentation transcript:

1 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Motorola RFID Solutions Seminar Gary Beach RFID Lead C C C C ontrol ommunicate onnect apture

2 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Motorola Enterprise Mobility (EMb) Highly complementary products, channels and customers Experience and expertise across diverse markets Outstanding patent portfolio A Powerful Combination

3 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc You are here State of the Industry We’re Bullish! Industry growth rate is near 30% annually. EPC Gen 2 is stable and providing a solid platform for expansion. Channel partners report increased sales quarter to quarter. Business being generated in multiple verticals. Many end-users budgeting for RFID. Average order size is increasing.

4 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Data Collection & Mobile Computing Barcode Scanning RFID 2 Way Radios Handheld Computing Vehicle Computers Rugged Laptops All run on Microsoft Mobile Operating Systems

5 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc RFID – What Is It? Radio Frequency IDentification A technology that identifies objects using low- power radio frequency technology. Passive tags are 95% of the market All RFID systems require two components: RFID Reader RFID Tag Two Major Classifications Active – battery powered tags Passive – tags powered by the reader

6 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc How It Works 164B28F34 Host Computer Reader Antenna Radio command signal issued from reader Modified signal containing data returned

7 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc RFID: Why Is Everyone Excited About It? Using RFID tags can save time and be more accurate than bar codes. Capabilities No Line of Sight Reads 100’s of Items Simultaneously Read & Read/Write “Automated” Reading Benefits Increased accuracy and visibility Improved security Reduced man power Operational efficiencies

8 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc When To Use Bar Codes When needing to read specific items Ex. - Piece picking When high volume reads are not required When a clear line of sight can be assured Ex. – Conveyors When material issues (water, metal) prohibit RFID When the item cost prohibits RFID Consider the grocery check out line

9 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc When To Use RFID When needing to read multiple items When a clear line of site is not available When human interaction would slow the process When data security is required Ex. – Anti-counterfeit When you may need to change or append the data Key – Think of bar code applications where bar codes don’t work well

10 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Numerous Uses – Multiple Industries Retail Inventory Work In Process Fixed Asset Tracking Baggage Handling Tool and Material Tracking Pharmaceutical Tracing Vehicle Movements Secure Cargo People Tracking Etc. RFID is past the pilot stage

11 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Key RFID Markets √ √ RETAIL SUPPLY CHAIN TRANSPORTATION & LOGISTICS MANUFACTURING GOVERNMENT

12 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Key RFID Applications √ √ √ √ SUPPLY CHAIN TRANSPORT & LOGISTICS GOVT. MANU Item Level Inventory Visibility Supply Chain Management Baggage/Cargo Handling Yard Management Asset Tracking √ √ √ √ √ APPLICATION √ √ √ √

13 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc RFID Today What If… … you could uniquely identify and track every package? … your assets could notify you? … your products were self monitoring? … the products and tools of your business could “speak” to each other? … you could collect Volumes of Accurate and Timely data? Without Human Intervention ? ? ?

14 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Constructing an RFID System

15 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc A “Typical” RFID System Hard Tags Label Providers Printers Middleware Mobile Readers. Fixed Readers Legacy Software ERP WMS Custom Forklift Readers Application Software Asset Tracking Shipping WIP Fleet Mgmt Healthcare Etc. TagsSoftware Readers Peel & Stick Disposable Inexpensive Durable Permanent More expensive Motorola Products

16 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc XR440 – Award Winning Performance Latest in a Line of Proven Superior Performance Fixed Readers Highest levels of performance drive system and data reliability Proven in independent tests RFID Journal, ODIN Bi-Static Antennas for optimal performance Embedded Operating System Windows CE Customizable intelligence at the edge Intel X-Scale Processor Intel IPX processor and up to 64MB of RAM Proven in the Real World Most widely deployed EPC reader Over 15,000 installed RFID Journal Testing

17 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Antennas AN400 – General-Purpose Antenna Good for long range and large area RFID tag reading. Optimized to perform in all environments Bi-Static design for fastest read speeds AN200 – Rugged Environments Able to withstand extreme heat and cold as well as moisture and vibration AN480 – Small Field Antenna Designed for small read areas Mono-Static design to fit in tighter spaces AN400 AN480 AN200

18 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc RFID Goes Mobile Initial deployments focused on choke points Ex. dock doors, points of entry Products transition through choke points rapidly Limited read opportunities with stationary readers Thus, read accuracy is reduced ROI per choke point is low Dependent on the product traffic through that point DCs typically have only % of their dock doors active at any one time Does not work when assets are stationary On shelves In store rooms

19 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc MC9090-G Hand Held Reader First Complete Handheld with RFID, Bar Code and Wireless Ruggedized design Withstands 6 ft drops Supports EPC Gen 2 Windows Mobile 5.0 Full Color Touch Screen Display Industry Leading Ergonomics Is rated Class 1 Div 2 for hazardous environments

20 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc MC9090-G Read Zone Read Zone Optimized for shelf reading 70  wide angle provides broad coverage Linear polarized antenna for maximum range Read distances up to 15 feet Balanced weight allows for easy operation 70 O

21 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc RD5000 Mobile Reader Cable free design - No power, data. or antenna cables Integrated RFID antenna a/b/g, Bluetooth communications Battery-power Rugged small form-factor IP66 Sealed Supports Freezer Operation Rugged design survives 70G of shock Performance Gen 2 Dense Reader Mode X-scale with Win CE 5.0 for easy application development Cutting edge technologies to detect proximity to products and vehicle motion Supports one additional external antenna (Optional DC Power)

22 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc RD5000 Read Zone Radiation pattern is approximately 160 o wide and tall, up to ~6’ away Tag reads are possible even outside this zone Power will be very low A wide pattern is required to maximize case and pallet tag reads Due to the close proximity between the pallets and the reader Antenna gain: 1.5 dB (linear per axis) 160 o 6’ A wide pattern maximizes case and pallet tag reads in spite of the close proximity between the pallets and the reader

23 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc RD5000 – Not Just For Forklifts

24 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Third Party Solutions Portals Carts Jamison Doors Franwell

25 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc RFID As Part of the Enterprise Network Next Generation Wireless (Wi-NG) One intelligent switch managing multiple RF systems Wifi Passive RFID Active RFID Others Puts intelligence in the switch, allowing for “dumb” low cost devices Centralized device and system management Common interfaces Enterprise MSP/ NMS & Wireless Management System RF Switch Laptop Enterprise Mobile Rugged Mobile Mobile Devices Active RFID 2.4 GHz Active Tags Passive RFID Thin Fixed Reader Handheld Reader

26 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc ” X 6” Asset Tag Rugged Design - Fully encapsulated, hermetically-sealed Long Distance: Up to 40 feet read range EPC™-compliant Gen 2 Class 1 All-Weather Performance ¼” mounting holes PKG-CARGOTAG-030-1

27 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Building A Total Solution

28 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc A “Typical” RFID System Hard Tags Label Providers Printers Middleware Mobile Readers. Fixed Readers Legacy Software ERP WMS Custom Forklift Readers Application Software Asset Tracking Shipping WIP Fleet Mgmt Healthcare Etc. TagsSoftware Readers Peel & Stick Disposable Inexpensive Durable Permanent More expensive Systems Integration Installation Services System Design

29 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Extended Eco-System of Partners Printers Tags System Integration System Integration VAR/ISV Application Software Middleware

30 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Why Motorola for RFID? Recognized as the performance leaderRecognized as the performance leader Broadest product line of readersBroadest product line of readers Fiscally sound, here today and tomorrowFiscally sound, here today and tomorrow World Class systems support capabilitiesWorld Class systems support capabilities Largest network of integrators and partnersLargest network of integrators and partners Lowest Total Cost of OwnershipLowest Total Cost of Ownership Ability to merge with existing data collection, WLAN and mobile computing solutionsAbility to merge with existing data collection, WLAN and mobile computing solutions

31 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Questions? Thank You!

32 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc RFID 101 Appendix

33 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc Electronic Product Code Format 01·0000B47 · 00026F · IT0 Header Identifies the type of EPC code (4 length options) EPC Manager Identifies the manufacturer of the product (i.e. Clairol) Object Class Identifies the product type (i.e. Herbal Essences Shampoo) Serial Number Identifies exactly which specific item (i.e. Which exact bottle of Herbal Essences shampoo) Electronic Product Code (EPC) – 96 bit format EPC codes uniquely identify every item, case, and pallet that is ever tagged. In addition, the EPC code serves as a reference key for looking up additional information.

34 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc The RFID Concept for the Supply Chain

35 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc How Passive RFID Works RFID Reader Generates the radio signal and broadcasts it via its connected antennas configured in an RF field A tag passes Through the RF field and receives the corresponding radio signal Radio signal is Received by tag’s onboard antenna The tag’s chip is Energized and releases its preprogrammed data A portion of the radio signal is Modulated and reflected back to reader Reader decodes the Reflected signal and passes data on to the data aggregation device and subsequently onto the host system

36 . MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc What is in a Passive RFID Tag? Printed Antenna Semiconductor Chip Substrate: Mylar, Plastic, etc. Attachment of Chip to Antenna Tag shape/design dependent on application


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