Presentation on theme: "The new Husqvarna 455 Rancher. Three main reasons to buy More power where it is needed. Drastically reduced emissions and fuel consumption. Tough built."— Presentation transcript:
The new Husqvarna 455 Rancher
Three main reasons to buy More power where it is needed. Drastically reduced emissions and fuel consumption. Tough built for a longer working life.
The new Husqvarna 455 Rancher Features and benefits
Introducing Husqvarna X-TORQ Technology Optimized capacity. High torque over an extremely wide rpm range. Maximal cutting power – more power available.
Efficient cooling Large air intake openings. Optimized fan system for more efficient cooling of engine.
Easy to start Smart start decompression valve reduces the required pulling force by 40%. New starter handle provides a solid, firm grip. Combined choke/stop control makes starting easier and reduces risk of flooding the engine.
Enhanced ergonomics The rear handle is asymmetrical, for a more stable grip and less fatigue.
Enhanced ergonomics Handle ergonomics New starter handle provides a solid and firm grip. Broad rounded trigger and throttle latch. Anti-slip handle structure.
Enhanced ergonomics Convenient, controlled handling thanks to the high centre of gravity in relation to the handles.
Optimized saw body Husqvarna 455 Rancher is handy and forgiving to operate thanks to: A saw body without projecting parts. Smooth underside. Rounded cover for the starter and protected controls. This also reduces the risk of it getting stuck on branches etc.
Husqvarna LowVib Long-life steel springs. Resistant to oil, fuel, temperature changes and UV light.
Comparing Vibrations: 455 Rancher - 55 Rancher Vibration levels: (according to ANSI B ) 55 Rancher 455 Rancher Front handle Rear handle
Husqvarna Air Injection technology Effectively cleans the intake air. Reduces wear. Extends period between filter cleanings.
Air filter with toolless attachment Quicker and easier filter cleaning.
Side-mounted chain tensioner Reliable construction. Easy and quick to access.
Competitor comparison: 455 Rancher - Stihl MS 290 Air cleaning Handle design Starting controls Vibration damping Design Starter system Maintenance
Competitor comparison Air cleaning Husqvarna 455 Rancher Air Injection minimizes need for cleaning. Easy detachable filter. Filtering area facing downwards. Stihl MS 290 Frequent need for cleaning. Attached with two screws. Standing filter area.
Competitor comparison Starting controls Husqvarna 455 Rancher Combined choke/stop-control. Air Purge. Decompression valve. Stihl MS 290 Combined choke/stop-control.
Competitor comparison Vibration damping Husqvarna 455 Rancher Sturdy steel springs. Withstands fuel, oil and UV-light. Very slow aging. Stihl MS 290 Rubber AV-elements.
Competitor comparison Design Husqvarna 455 Rancher Slim saw body. Smooth, rounded design. Flush underside with few openings. Stihl MS 290 Square shape with protruding corners and segmented underside.
Competitor comparison The starter system Husqvarna 455 Rancher Two starter pawls. Scrench required. Captured screws. Stihl MS 290 One starter pawl. Special tool required. Loose screws.
Competitor comparison Cleaning the cylinder Husqvarna 455 Rancher Loosen three screws to dismantle the cylinder cover. Stihl MS 290 Dismantle lots of parts to get beneath the cylinder cover.
Communicating the new Husqvarna 455 Rancher
Main focus in communicating the new Husqvarna 455 Rancher THE HUSQVARNA BRAND KEYWORDS PROFESSIONAL. We constantly develop and improve our products and solutions, based on the requirements of the most demanding professional users. This benefits all our users. USER FOCUS. We utilize our knowledge of the user´s situation and our practical expertise to maximize both efficiency and user friendliness. LEADING AUTHORITY. Our unique history coupled with our long experience is an invaluable asset that we must manage properly, so that we always lead and advance the industry. INTELLIGENT SOLUTIONS. By taking o comprehensive view and an innovative approach, we continually develop products and solutions in order to optimize both the user ’ s results and the utilization of resources. The new 455 Rancher has been developed based firstly on a huge target group’s requirements for engine characteristics, reliability and product life, and secondly on the increasingly strict environmental requirements put in place by governments. From now on, Husqvarna will own the concept of the Rancher chain saw. More power where it is needed. The X-TORQ engine delivers substantially more lower-end-power compared with standard 2-stroke engines. Drastically reduced emissions and fuel consumption. The patented X-TORQ engine´s reduce emissions means less strain on the environment. Tough built for a longer working life The sturdy and reliable design withstands demanding use and ensures a long service life.
Target group THE HUSQVARNA BRAND LOYALIST KEYWORDS FORWARD THINKING. Takes a comprehensive open-minded approach. Is enterprising, purposeful and well- organized. Has the self-confidence to be receptive to new perpectives. INTELLIGENT. Is clearsighted, seeks knowledge in order to be well informed. RESPONSIBLE. Is conscientious and fulfils his or her commitments. Is social, conciderate and thougtful. EXPECTS THE BEST. Constantly places high expectations on himself/herself and the surrounding world. Ambitious and capable landowners. Self reliant, structured and economical. People who invest in reliable tools, that will help them get things done professionally, and that save them time and effort. Quality guides all choices and generates personal satisfaction. Oscar Barrales, Master horse trainer, Charro, Rancher. Stieler Ranch, Comfort Texas..
Image mood board, Husqvarna 455 Rancher
Launch campaign material Husqvarna 455 Rancher
Dealer catalogueProduct binderProduct launch presentation with X-TORQ animation X-TORQ special courseLaunch case Dealer meetings State of the art ads – Product launchSales promotion adsHusqvarna website Product sheetInstore tagHusqvarna special edition Rancher hat ( Additional Unit planned 2006) Rancher floorstand Instore posters 50x70PRDirect mailerHusqvarna catalogue 2006
Launch campaign – Husqvarna 455 Rancher Activity plan Media plan Activity plan to be completed by sales company