2Agenda SoundStructure in action How SoundStructure can help your customersSolution overviewWhat is SoundStructureTarget customer profileExample installationsCompetitive overviewFinding more information
3SoundStructure In Action “We have just successfully installed our first SoundStructure in our CEO's meeting room and have purchased several more units to go into the main boardroom. The sound quality and acoustic echo cancellation (AEC) on the product is outstanding so I can see this becoming our standard for larger VC rooms.”- Large Global Financial Services Company“I have helped commission a couple of systems where a competitor’s system failed at AEC. The SoundStructure C16 worked superbly, in one installation the customer could not believe that we got a usable system because the other vendor’s system was completely unintelligible!”- Polycom Channel Partner
4What is SoundStructure? SoundStructure is an audio conferencing solution for medium to large rooms when the experience or application requires the integration of speakers, microphones and telephony into a single audio system.Multiple speakers, multiple microphones (analog and / or digital), telephony requirements for adding telephone participants via either an analog or VoIP connection. SoundStructure is ideal for those environments where the audio requirements exceed the capabilities of a video codec or a conference phone.
5How SoundStructure Can Help Your Customers End customer is purchasing an experienceHigh quality scalable audio experience in any room environment for local and remote participants to ensure more productive meetingsEnd Customer knows they have a problem and need to improve audio experienceUsers will have complained that room doesn’t work or doesn’t sound good or is not usableCustomer may have a room they “don’t know what to do with”Want to enhance the audio performance of their video systemHave rooms that require more than a conference phone
6Advantage of SoundStructure for Large Rooms SoundStructure offers excellent coverage for rooms that are too big for standard conference phoneAdd microphones where you need them for best coverageExcellent voice pickupConference PhoneUsable voice pickupSoundStructure & 12 Table Mics
7SoundStructure Solution Benefits (Customer) High quality, immersive audio conferencing experience for local and remote participants improves collaborationSeamless integration with RealPresence Room solutions for an outstanding video conferencing experienceEasily configurable for any application or room layoutCompatible with any telephony environment from narrow-band analog to HD Voice VoIP to adapt to your needsFlexible dialing and control options
8SoundStructure Solution Benefits (Integrators) Easy to create designsFlexible processing optionsModular telephony optionsEasily scales from 8x8 to 128x128Simple to controlSeamlessly integrates with Polycom room systems and microphonesUltimate audio conferencing performance and capability
9SoundStructure Solution Elements Conferencing AND Sound ReinforcementAccessoriesCeiling MicrophonesDirect digital connectionC8 8 inputsVoIP InterfaceNative SIPC12 12 inputsC16 16 inputsTEL1 & TEL2PSTN LinesSoundStructure has an extensive product portfolio. There are three SoundStructure rack-mounted devices that provide both sound reinforcement and conferencing functions. The SoundStructure C8 has eight inputs and eight outputs, and is used for the smallest applications. The SoundStructure C12 has 12 inputs and 12 outputs, and the SoundStructure C16 has 16 inputs and 16 outputs. There is enough digital processing behind each input to support full echo cancellation and noise processing for analog or digital inputs. When the specific application requires more inputs, any combination of up to eight SoundStructure devices can be linked together. SoundStructure can be scaled from a small conference room to the largest applications.Another SoundStructure device is the SR12. The SR12 is used when only sound reinforcement is needed, and there is no need for conferencing. It can also be used as an add-on to a C-series SoundStructure device. The SR 12 has 12 inputs and 12 outputs. As a standalone system, it can’t be used for conferencing applications because it does not support acoustic echo cancellation.Polycom offers a number of SoundStructure accessories such as:HDX microphones, which have a direct digital connection to the SoundStructure device for the highest quality audio input,A VoIP interface, for native SIP integration,PSTN telephony interfaces for single or dual-line telephony for support of analog phone lines,A desktop phone headset adapter, andThe Polycom Touch Control.A SoundStructure solution will also include third-party components such as amplifiers, loudspeakers, or other styles of microphones, In addition, equipment such as assistive listening devices for the hearing impaired or recording and playback devices can be easily added to a SoundStructure system.Sound ReinforcementHeadset AdapterDigital Phone interfaceSR1212 inputsPolycom Touch Control
10Polycom SoundStructure Solution Example Microphones…Playback/RecordHDX Ceiling MicsAmplifierSoundStructureConference LinkPSTN or VoIP…SpeakersStart – one SoundStructure and 4 ceiling mics with Amplifier and speakersAdd VVX 500Add HDX and RPP and Touch ControlAdd second SoundStructure plus micsAdd third SoundStructure w/mics – multipurpose with podium mics, etc…Add recorderGroup Series or HDX Video SystemPolycom Touch ControlVVX 500or 3rd Party Control SystemPolycom RealPresence Platform
11How Do I Know My Installation Will Be Successful? Broad-based deployment experienceOver 50,000 rooms worldwideInstallations across many industriesSoundStructure and RealPresence Room systems designed to work seamlessly togetherDigital link to Polycom codecs and microphonesKnowledge and tools you need to be successfulSoundStructure Studio design tool with built-in intelligence that generates a complete baseline configuration fileComprehensive training and best practices guidesDesign, review and commissioning services availablePolycom product support and expertise
12Who Are the Decision Makers / Influencers Build / design integratorEnd user who ‘owns’ conferencing technologyAV consultant representing the end user in large opportunitiesSoundStructure is typically used in large rooms or rooms where there are special requirements such as local in-room reinforcement or room combining, or other applications that stretch beyond just conferencing.There are also other rooms where audio quality is most important and getting microphones close to the participants is important or where wireless microphones are important to use, etc.
13Target CustomersAny organization with geographically dispersed teams that need to collaborateEnergyEducationFinancial ServicesGovernmentBiotechTechnologyHealthcareEntertainmentConsumer GoodsManufacturingRetailMedia
14Use Your “EAR” to Find Opportunities ExperienceRooms where voice quality and clarity are critically importantLeadership rooms, collaboration spaces, conference rooms, general assemblyApplicationCustom solution to enable their collaborationMore mics for better room coverageDifferent types of mics - ceiling, gooseneck, push to talk, wireless, etc.Reinforcement of local audio in the roomCombine/split rooms to efficiently use spaceRoom sizeMedium to large rooms, board roomsClass rooms, training rooms, court rooms, auditoriums, etc.SoundStructure is typically used in large rooms or rooms where there are special requirements such as local in-room reinforcement or room combining, or other applications that stretch beyond just conferencing.There are also other rooms where audio quality is most important and getting microphones close to the participants is important or where wireless microphones are important to use, etc.
15“EAR” Sales Questions Experience Application Room “ Do you have rooms that are mission-critical and great audio performance is mandatory?”“ Do you have teleconference rooms where people have trouble understanding what is being said?”“ Tell me about the rooms you use for training and classroom learning…“ Do you sometimes reconfigure the furniture?“ Is it always easy to hear the presenters?“ Do you use hand-held or lavalier microphones?“ Is there other media played in the room?”“ Do you use installed voice in any of your conference rooms?”“ Do you have any conference rooms that hold more than a dozen people?”
16Case Study: Technology ChallengeHigh performing teams with very interactive participation from membersExpectation that everyone needs to hear and be heardExisting audio solution was inadequate for their expanding needs and their desire to add videoPast experience had shown that audio quality was critical to connecting distributed teamsUsageLocal collaboration rooms for small project teamsLarger rooms for training, distance learning, webinars and seminars that span the organizationSolutionDeployed hundreds of Polycom installed audio systemsInstalled video endpoints and infrastructureLarge deployment of SoundStructure VoIP InterfacesTechnologyResultsEnhanced audio experience for meeting participantsImproved the broader collaboration experience across the company16
17Case Study: Small Multi-National Financial Services Firm ChallengeBuild video conference rooms to provide a life-like, face-to-face conferencing experience for users who historically did not like conferencingPrevious room utilization rates less than 15%Users complained that they couldn’t understand the people on the other endUsers found it easier to pick up the phone or travel to the other sites for collaborative meetingsUsageMultimedia video conferencing and collaborationSolutionPolycom SoundStructure C-Series audio processors and HDX video codecsSimple to controlEasy to integrate with their multiple room configurationsFinancialResultsConference room utilization increased to better than 50% and is still increasing. They have plans to add more conference roomsThe complaints about not being able to understand the people on the other end have stoppedA recent project was completed 3 weeks ahead of schedule due to increased communication between remote teamsCustomerThey have multiple offices in the US and 1 office each in London, Hong Kong and Tokyo.Project SummaryInstall 8 conference rooms using HDX High Definition video and SoundStructure multi-channel positional audio to provide a life like conferencing experience.17
18Case Study: Large Global Financial Services Firm ChallengeDesign a system using a single platform that can work in 8 different styles of conferencing and collaboration environmentsMust be easy to install and use a fixed standard wiring scheme to enforce worldwide standards across installationsMust use common 3rd party control system code which doesn’t require any customization or modification for each room typeUsageMultimedia collaboration roomsAudio and video conferencing systemsSolutionPolycom SoundStructure C-Series systemsVirtual channel naming approach and SoundStructure Studio design tool made it simple to support multiple room designs without changing the control system implementationFinancialResultsCreated standard site files that can be loaded by any contractor requiring minimal field configurationProvided consistent quality and user experience worldwideCustomer - With over 1200 offices in 27 countries around the world.Project SummaryDesign a standardized audio system to work in multiple configurations of conference rooms that include multimedia collaboration, audio conferencing and video conferencing which is controlled by a 3rd party control system.18
19Case Study: Large Internet Company ChallengeTo improve sound quality and interactivity between conference participants in HDX video conference roomsAdd audio only participants through existing Avaya VoIP desktop phones without using 3rd party control systemsNo training of users required to use new capabilitiesUsageDaily communication for internal and external meetings through video and telephoneExecutive and administrative meetings/operationsSolutionPolycom SoundStructure C-Series added to existing HDX systemsDeployed over 200 SoundStructure devices and headset interfaces worldwideService ProviderResultsWorldwide users were able to take advantage of the new system capabilities upgrade without retrainingAudio, video and telephony participants benefited from improved sound quality19
20Case Study: Large New York Business Law School ChallengeProvide an interactive learning environment that does not require the lecturer to manage a systemNo AV person required to run the roomAudio based camera position must operate automatically once call is connectedUsageInteractive distance learningLecture and presentationSolutionPolycom HDX 8000 and SoundStructure C16s connected to third-party push-to-talk desktop micsDeployed Polycom SoundStructure connected to HDX codecs with CLink2Used the GPIO to control preset recalls for the camera based on which student mic was being usedEducationResultsAllowed any lecturer or professor to use the facility without having to learn how the system worksHelped an understaffed AV department on a large multi-building campus to provide high quality learning experience20
21Case Study: Biotech Challenge Usage Solution Biotech Results Customer had an installed audio solution deployed that was not working properlySolutions did not deliver full duplex audio and did not handle room noise effectivelyCompetitive solution did not perform well with the room layout and local participant distance from microphones resulting in poor voice quality at remote sitesUsageHigh level sales and marketing meetingsDistance learningDrug development team collaborative sessionsSolutionReplace approximately 200 competitor’s units with Polycom installed audio solutionUltimately replaced all video endpoints as wellBiotechResultsImproved audio experience for meeting participantsAccelerated transition to visual communication21
22SoundStructure Surpasses the Installed Voice Competition Major Installed Voice CompetitorsPolycom Installed Voice AdvantagesNever runs out of processing powerStereo capabilities for immersive conferencing on all inputsFeedback elimination on all inputsHDX video codec integrationHDX ceiling microphone integrationMost flexible telco options (field-installable VoIP and PSTN)SoundStructure Studio design expertise built-inClearOne Converge ProBiamp Nexia/AudiaReference competitive charts at back of deck for detailed side-by-side competitive comparisons with ClearOne and Biamp products.“ I have helped commission a couple of systems where a competitive system failed. The [SoundStructure] C16 worked superbly. In one [installation] the customer could not believe that we got a usable system because the competitor’s [audio] was completely unintelligible!”—Polycom Channel Partner
24Sales Tools AvailableCustomer presentation, FAQs, Accessory Guides & more on our product pages:PPC: C-Series | SR12SoundStructure Design GuideContains example applicationsundStructure_Design_Guide.pdfProduct Bulletin #1328 for Professional ServicesStreamlined pages to make navigation easierFor questions please contact your Channel Account Manager
26Benefits For End Users Benefit Enabling Features Immersive audio experience improves collaborationStereo echo cancellation supports many different applications such as stereo playback or audio from the video codec from the front of the room and telephony audio from the ceilingFull crosspoint matrix makes it possible to send audio where it's neededHigh quality conferencing experience for local and remote participantsRobust and fast acting independent echo cancellation and noise cancellation on all channels means that the system provides natural and transparent interactionFlexible input and output capabilities allow you to put microphones where you need them, and distribute loudspeakers throughout the roomFeedback elimination supports reinforcement of local audio into the room for improved intelligibility by local participants.Advanced audio processing can improve the overall audio quality through equalization, dynamics processing, and more.Integrates seamlessly with HDX video conferencing systemsCLink2 allows HDX and HDX microphones to be digitally connected into SoundStructure with shared mute and volume control
27Benefits For End Users Benefit Enabling Features Easily configurable for any end-user applicationScalable from 8 inputs to 128 inputs to meet the needs of even the largest systemsExtensive audio processing including sound reinforcement and feedback elimination for PA and conferencing applicationsPowerful logic and events engine to support room combining and advanced applicationsDifferent styles of microphones – table, ceiling, wireless - can be mixed and matchedFlexible telephony options including native SIP integrationModular telephony options make it easy to support changing telephony requirementsSolutions for single or dual line analog telephony and SIP telephonyUses same industry-leading, open standards-based UC software as SoundStation and SoundPoint IP telephony productsBroad SIP partner interoperability through VIP and VFV partner programsMultiple dialing and control optionsPowerful SoundStructure API makes it easy to program the desired functionalitySupports AMX/Crestron style control systemsPolycom Touch Control can be used with or without HDX to control mute and volume and dial HDX or telephony interfaces of a SoundStructure system
28Benefits for Integrators Enabling FeaturesFlexible processing optionsStereo echo cancellation and noise cancellation on all inputs makes it easy to have 16 microphones with only one deviceSufficient DSP power to turn on all input processing such as equalization, feedback elimination, dynamics, and delay, as well as all output processing including equalization, dynamics, and delayCustomizable automixer performance with chairman modes and support for different microphone prioritiesFull crosspoint matrix makes it easy to send audio where it's neededUp to 16 submixes per device for additional routing, volume control, and processingUltimate audio conferencing capabilityRobust and fast-acting independent echo cancellation and noise cancellation on all channels means that the system provides natural and transparent interaction between usersMonaural or stereo echo cancellation creates opportunity for partner differentiation with immersive audioAdvanced audio processing can improve the overall audio quality through equalization, dynamics processing, and more.Easily scales from 8x8 to 128x128OBAM designed to create a single matrix regardless of the numbers of inputs and outputs in the systemSoundStructure Studio design wizard makes it easy to reuse systems with different hardware configurations
29Benefits for Integrators Enabling FeaturesEasy to create designsSoundStructure Studio’s ease of use makes it simple to create, customize, and upload a design to SoundStructure devicesPreset recorder saves time when building sophisticated systemsVirtual channel definitions make it more efficient to work with monaural and stereo audio sourcesOffline emulator allows you to configure and test the system without requiring SoundStructure hardwareEasy to controlUse of channel names in the API commands allows for control system code to be easily re-used even if the physical wiring is differentGroups of channels can be easily controlled with the group nameSoundStructure API is easily understood and codedEvents and logic inputs and outputs provide an unrivaled ability to customize the behaviorPolycom Touch Control provides a simple control solutionFull support by AMX and Crestron control systemsEasy to integrate with HDX codecs and microphonesCLink2 digital connection allows HDX codecs and microphones to be digitally connectedShared mute and volume control over CLink2 digital connectionMultiple telephony optionsPlug-in card architecture simplifies adding, removing, upgrading telephony. No extra rack slot is requiredSolutions for single or dual line analog telephony and SIP telephony
30Competitive Differentiation – End Users FeatureBenefit / Why a DifferentiatorPolycomClearOne Converge ProBiamp Nexia / AudiaMulti-channel echo cancellationHaving the audio come from the direction of the talker increases intelligibility and talker identification/recognition to improve overall meeting. Common applications are video participants’ audio coming from the front of the room and telephone participants’ audio from the ceiling.•Feedback elimination on all inputsImproves performance of conferencing and sound reinforcement. Gives presenters more freedom to present from anywhere in the room and re-enforces the audio so everyone can hear clearly.• Flexible Telco optionsCan start with analog telephony today and easily upgrade to VoIP in the future with very minor system and software updates.Requires equipment change in the rackVoIP only in Audia systemsSimple dialing optionTouch Control provides a low cost alternative to AMX and Crestron systems for dialing SoundStructure telephony systems. •iPad and iPhone app Seamless multi-box bussing with OBAMMakes it easy to reuse components and expand a system as needs grow.Direct digital HDX codec integrationEasily expand the codec to add more microphones to the system.HDX mic integrationAllows great audio pick up with a low visual profile. Flexible positioning and easy to add more microphones with additional SoundStructure units.Robust echo cancellationHigh quality performance makes the room sound quality significantly better for remote participants. Reduces costly service calls.Programmable eventsMakes it easy to customize the solution to meet the requirements of the end user including split and combine rooms, push to talk microphones, taking advantage of customizable logic inputs and outputs.
31Competitive Differentiation – Integrators FeatureBenefit / Why a DifferentiatorPolycomClearOne Converge ProBiamp Nexia / AudiaMulti-channel echo cancellationAllows the integrator to build a better system for the end user and allows the integrator to differentiate themselves from other integrators who may be selling alternative products•Mono only Feedback elimination on all inputsMinimizes the number of devices and the system integration effort required to set up a sound reinforcement system that has robust performance.Limited by processing capability Flexible Telco optionsDoes not require an extra rack slot and allows for easy upgrade to other telephony solutionsRequires equipment change in the rackVoIP only in Audia systemsSimple dialing optionThe Polycom Touch Control can be used as an inexpensive option for dialing SoundStructure audio conferencing systems. Easy to pair with a SoundStructure system.Physical dialeriPad and iPhone appSeamless multi-box bussing with OBAMEasy to build large systems efficiently without worrying about how to get signals from one device to another. All signals are available across the OBAM busLimited number of channels Control system code reuseControlling the channels by name saves time and minimizes programming efforts. Also allows in-field system changes without having to change the control system code.Direct digital HDX codec integrationDigital connection of the codec does not use any of the inputs and lowers system integration cost.HDX mic integrationSaves time. Easy to cover large spaces with fewer microphones, simplifies configuration and cabling for a cleaner appearanceRobust echo cancellationMore robust echo cancellation makes the system easier to set up.Programmable eventsMakes it easier to build systems that the end customer requires.Ethernet interfaceSimplifies setup of equipment and remote management
32Where is SoundStructure Suitable? Conference RoomsClassroomsPresentation RoomsCourt Rooms