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21 st Century Libraries: The Challenges and Opportunities Roberta A. Stevens President American Library Association.

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Presentation on theme: "21 st Century Libraries: The Challenges and Opportunities Roberta A. Stevens President American Library Association."— Presentation transcript:

1 21 st Century Libraries: The Challenges and Opportunities Roberta A. Stevens President American Library Association

2 The 20 th Century Individuals generally held 1 or 2 jobs during their working career Individuals generally held 1 or 2 jobs during their working career Job expertise was often in a single field Job expertise was often in a single field Job competition occurred at a local level Job competition occurred at a local level The world’s economy was dominated by manufacturing and agriculture The world’s economy was dominated by manufacturing and agriculture Work was routine and “hands-on” Work was routine and “hands-on” The organizational structure was hierarchical and top-down The organizational structure was hierarchical and top-down Education meant pursuing formal degrees Education meant pursuing formal degrees

3 The 21 st Century We will hold numerous jobs in our lifetimes We will hold numerous jobs in our lifetimes A mastery of expertise in several or more rapidly changing fields is expected A mastery of expertise in several or more rapidly changing fields is expected The competition for jobs is global The competition for jobs is global Work is less routine and requires flexibility, adaptability and technological and interactive skills Work is less routine and requires flexibility, adaptability and technological and interactive skills The organizational culture is multifaceted, that is, bottom-up, top-down and side-to-side The organizational culture is multifaceted, that is, bottom-up, top-down and side-to-side Education is self-directed and lifelong Education is self-directed and lifelong

4 Libraries: Preparing for the 21 st Century Global Economy By guiding individuals in the development of: By guiding individuals in the development of: Information, communications and technological literacy skills Information, communications and technological literacy skills Critical thinking Critical thinking Problem solving Problem solving By nurturing: By nurturing: Creativity and innovation Creativity and innovation Collaboration and cross-disciplinary thinking Collaboration and cross-disciplinary thinking

5 Libraries Are Strategically Placed to Fulfill a National Imperative By providing accessibility to knowledge and search strategies for obtaining information and by instructing users in how to analyze its value By providing accessibility to knowledge and search strategies for obtaining information and by instructing users in how to analyze its value By integrating 21 st century skill development in the resources and services they provide By integrating 21 st century skill development in the resources and services they provide By developing powerful qualitative and quantitative messages that demonstrate the impact on the lives of their users and the success of their communities By developing powerful qualitative and quantitative messages that demonstrate the impact on the lives of their users and the success of their communities By utilizing sophisticated advocacy techniques By utilizing sophisticated advocacy techniques

6 Challenges for Libraries of the 21 st Century The recession resulting in decreased funding from public and private-sector sources The recession resulting in decreased funding from public and private-sector sources Increasing pressure to demonstrate the return on the investment (ROI) in facilities, staffing, collections and databases Increasing pressure to demonstrate the return on the investment (ROI) in facilities, staffing, collections and databases The consolidation of the marketplace allowing providers to drive up prices The consolidation of the marketplace allowing providers to drive up prices An expectation of 24/7, customized and personalized service An expectation of 24/7, customized and personalized service The proliferation of sources of information with everyone a content creator The proliferation of sources of information with everyone a content creator

7 “A Perfect Storm” Escalating costs Escalating costs Shrinking financial support Shrinking financial support Increased demands for service Increased demands for service Surging usage Surging usage

8 The Library as a Place and Physical Structure: Are We Prepared for the 21 st Century? Over the next quarter century, libraries must: Over the next quarter century, libraries must: Rebuild and remodel their facilities for digital resources and different ways of doing research and learning Rebuild and remodel their facilities for digital resources and different ways of doing research and learning Shift from being constructed around library operations to being centered on how people learn, use information and participate in the life of their community Shift from being constructed around library operations to being centered on how people learn, use information and participate in the life of their community Address increased expectations about the library’s appearance, functionality and convenience Address increased expectations about the library’s appearance, functionality and convenience

9 Key Concepts in Library Design Spaces for solitary users and groups working together (collaborative study rooms) Spaces for solitary users and groups working together (collaborative study rooms) Ample seating and electrical outlets, wireless access, signage, maps and directories, lockers, coffee shops or cafes Ample seating and electrical outlets, wireless access, signage, maps and directories, lockers, coffee shops or cafes An information desk near the entrance An information desk near the entrance Teaching and learning centers with sophisticated technological resources Teaching and learning centers with sophisticated technological resources

10 Library Designs Create a customer-driven library by researching the needs of your current and potential customers and by involving them in the design of your library’s spaces and services Create a customer-driven library by researching the needs of your current and potential customers and by involving them in the design of your library’s spaces and services Recognize and reconfigure your library to reflect the collaborative style of young people today and the lifelong learning needs of older people (different styles of use by different generations of users) Recognize and reconfigure your library to reflect the collaborative style of young people today and the lifelong learning needs of older people (different styles of use by different generations of users)

11 The Library Workforce: Do We Have Staff with 21 st Century Skills? In addition to the library’s core competencies and values: preserving the human record, access to knowledge, intellectual freedom and the right to privacy… In addition to the library’s core competencies and values: preserving the human record, access to knowledge, intellectual freedom and the right to privacy… We must have skills in strategic planning, budgeting and the management of human resources and projects We must have skills in strategic planning, budgeting and the management of human resources and projects The ability to communicate with a wide variety of audiences The ability to communicate with a wide variety of audiences The blending of traditional and technological skills combined with flexibility, ability to anticipate change and to fearlessly alter services to address changes The blending of traditional and technological skills combined with flexibility, ability to anticipate change and to fearlessly alter services to address changes

12 Impact of the Global Recession Delays in retirements have meant new and younger staff with vital 21 st century skill sets cannot be hired: Delays in retirements have meant new and younger staff with vital 21 st century skill sets cannot be hired: The “blended” librarians knowledgeable in print and online tools The “blended” librarians knowledgeable in print and online tools Librarians who envision library services of the future and have the skills to implement new service delivery models Librarians who envision library services of the future and have the skills to implement new service delivery models Librarians who communicate with a similarly new generation of users Librarians who communicate with a similarly new generation of users

13 A Different Generation with Different Expectations A focus on completion rather than process A focus on completion rather than process An expectation of the open flow of information rather than a tightly controlled flow An expectation of the open flow of information rather than a tightly controlled flow A career path based on learning, growth and challenge A career path based on learning, growth and challenge A work-life balance, which is considered more important than anything else, including money A work-life balance, which is considered more important than anything else, including money

14 The Challenge of Transforming 20 th into 21 st Century Libraries New or revamped buildings that are customer and content-driven New or revamped buildings that are customer and content-driven A combination of tangible and digital collections A combination of tangible and digital collections New technologies and new service models with 24/7 instant access and matching convenience and speed in information delivery New technologies and new service models with 24/7 instant access and matching convenience and speed in information delivery Technologically expert staff Technologically expert staff Organizational structures that keep 21 st century staff Organizational structures that keep 21 st century staff Collaborative partnerships in the local, school or academic community to increase the reach and sphere of influence Collaborative partnerships in the local, school or academic community to increase the reach and sphere of influence

15 Library Leaders of the 21 st Century Take a visible role in the issues of their local community, school or academic campus Take a visible role in the issues of their local community, school or academic campus Aggressively market the library as the center – the heart and mind – of the community, school or campus Aggressively market the library as the center – the heart and mind – of the community, school or campus Build support for the library’s long-standing and critical role in providing instruction in information literacy, a key skill in today’s world Build support for the library’s long-standing and critical role in providing instruction in information literacy, a key skill in today’s world Research the needs of current and potential users and involve them in the design of spaces and services Research the needs of current and potential users and involve them in the design of spaces and services Have libraries reflecting the collaborative learning style of young people and the lifelong learning needs of older people Have libraries reflecting the collaborative learning style of young people and the lifelong learning needs of older people Understanding how to use social networking tools to reach their audiences Understanding how to use social networking tools to reach their audiences

16 21 st Century Library Associations: Ensuring the Future of Libraries and Librarianship The American Library Association (ALA) is the voice of America’s libraries and the millions of people who depend on them The American Library Association (ALA) is the voice of America’s libraries and the millions of people who depend on them The top priorities for ALA’s members are advocacy for libraries and access to information and training for professional growth The top priorities for ALA’s members are advocacy for libraries and access to information and training for professional growth

17 The American Library Association Advancing Advocacy Advocacy is goal #1 of the strategic plan Advocacy is goal #1 of the strategic plan Advocacy includes: Advocacy includes: Support for research and evaluation to provide evidence of the impact of libraries Support for research and evaluation to provide evidence of the impact of libraries The mobilization and sustainment of grassroots advocacy for libraries and library funding at the local, state and federal levels The mobilization and sustainment of grassroots advocacy for libraries and library funding at the local, state and federal levels Collaborations to secure legislation favorable to libraries Collaborations to secure legislation favorable to libraries

18 ALA Supports Advocacy for Libraries and Librarianship Through: Through: The ALA Office for Library Advocacy The ALA Office for Library Advocacy The “Advocacy University” on ALA’s website (with a wealth of toolkits with tips, techniques and data for “making the case”) The “Advocacy University” on ALA’s website (with a wealth of toolkits with tips, techniques and data for “making the case”) The ALA Washington Office that keeps members up to date on legislative developments The ALA Washington Office that keeps members up to date on legislative developments The ALA online Legislative Action Center for sending customized messages to legislators The ALA online Legislative Action Center for sending customized messages to legislators

19 Be an Advocate for Your Library Share your vision of the library’s role with clarity and passion Share your vision of the library’s role with clarity and passion Frame the messages for the target audiences Frame the messages for the target audiences Use the data to provide evidence of the value and impact of your library (the ROI) Use the data to provide evidence of the value and impact of your library (the ROI) Provide examples and tell stories that illustrate your points Provide examples and tell stories that illustrate your points Cultivate relationships with funders, administrators, faculty, students, users, politicians and so forth Cultivate relationships with funders, administrators, faculty, students, users, politicians and so forth Know how to deal with opposition and controversy and answer tough questions Know how to deal with opposition and controversy and answer tough questions

20 The American Library Association Advancing Its Members’ Expertise Through: Through: Conferences with networking opportunities, programs, exhibitors Conferences with networking opportunities, programs, exhibitors Publications Publications Webinars and e-learning courses (examples: “The Anywhere Library: A Primer for the Mobile Web,” “Creating iGoogle Gadgets for Your Library Users,” “Superpower Your Browser: Open Source Research Tools”) Webinars and e-learning courses (examples: “The Anywhere Library: A Primer for the Mobile Web,” “Creating iGoogle Gadgets for Your Library Users,” “Superpower Your Browser: Open Source Research Tools”) ALA Connect ALA Connect

21 Libraries Are Needed Now More Than Ever As community technology centers offering technology training as well as workshops on a wide variety of topics, including resume-writing, job searching and interviewing skills As community technology centers offering technology training as well as workshops on a wide variety of topics, including resume-writing, job searching and interviewing skills For free access to computers and the Internet, including job databases, related online resources and online applications For free access to computers and the Internet, including job databases, related online resources and online applications As “first responders” in times of natural and economic distress, delivering a wide range of essential E-government services As “first responders” in times of natural and economic distress, delivering a wide range of essential E-government services

22 Our challenge is to ensure we have or are planning for the facilities, services and staff of the future and that we are building support with those controlling the financial means for ensuring we meet the needs of the 21 st century.

23 Presidential Initiatives Our Authors, Our Advocates Our Authors, Our Advocates Frontline Fundraising Frontline Fundraising “Why I Need My Library” Contest “Why I Need My Library” Contest

24 Our Authors, Our Advocates Authors highlighting the key role libraries play in the economic, social and educational fabric of our nation Authors highlighting the key role libraries play in the economic, social and educational fabric of our nation “Cultivating Your Local Notables” online toolkit with guidance on enlisting local “celebrities” as your library’s advocate “Cultivating Your Local Notables” online toolkit with guidance on enlisting local “celebrities” as your library’s advocate

25 Frontline Fundraising Online toolkit in response to the reduced resources at libraries throughout the nation Online toolkit in response to the reduced resources at libraries throughout the nation Developing a fundraising plan and online giving Developing a fundraising plan and online giving Raising funds using trustees, library staff and Friends groups Raising funds using trustees, library staff and Friends groups Establishing a planned giving program Establishing a planned giving program Developing an honor and memorial bookplate program Developing an honor and memorial bookplate program Conducting an annual fund drive Conducting an annual fund drive Moving donors to the “next level” Moving donors to the “next level”

26 “Why I Need My Library” Contest Growing a new generation of library supporters and philanthropists – teens whose YouTube videos will be incorporated in the ilovelibraries and atyourlibrary websites Growing a new generation of library supporters and philanthropists – teens whose YouTube videos will be incorporated in the ilovelibraries and atyourlibrary websites Prize money to be donated to the winners’ school or local public library Prize money to be donated to the winners’ school or local public library


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