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Deficit Reduction Act Own Your Future Long-Term Care Awareness Timeline Affordable Care Act Technical Expert Panel Switch to Digital Decision Tool Media.

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Presentation on theme: "Deficit Reduction Act Own Your Future Long-Term Care Awareness Timeline Affordable Care Act Technical Expert Panel Switch to Digital Decision Tool Media."— Presentation transcript:

1 Deficit Reduction Act Own Your Future Long-Term Care Awareness Timeline Affordable Care Act Technical Expert Panel Switch to Digital Decision Tool Media Buy Next Steps User Survey Minnesota Site Analytics

2 Media Buy 1.Paid Search 2.Banner Ads

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4 1.Conducted in 26 states 2.Letters sent to over 18 million 3.Gov press Conference 4.Gov or generic PSA 5.Postcard follow-up 6.Response rate averaged 9% 7.Offered free booklet & CD Own Your Future

5 “14 Calls to Action -- Really” Technical Expert Panel “One Size Does Not Fit All” “Consumer swill not leaf through 38 pages to find the 2 pages that are appropriate for them.” “Too Much Text” “Current site does not make a compelling case.” “Watch your language.”

6 Web Resource: Own Your Future Minnesota Minnesota Digital Banner Ads Lieutenant Governor Solon PSA Governor Dayton Press Conference: 10/2 Governor’s Letter

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8 1.1 million letters In homes Oct 1-4, 2012 Households ages Drive users to website No phone number or postcard

9 d) INCLUSION OF INFORMATION ON SUPPLEMENTAL COVERAGE IN THE NATIONAL CLEARINGHOUSE FOR LONG TERM CARE INFORMATION; EXTENSION OF FUNDING.— Section 6021(d) of the Deficit Reduction Act of 2005 (42 U.S.C. 1396p note) is amended—(1) in paragraph (2)(A)— (A) in clause (ii), by striking ‘‘and’’ at the end; (B) in clause (iii), by striking the period at the end and inserting ‘‘; and’’; and (C) by adding at the end the following:‘(iv) include information regarding the CLASS program established under title XXXII of the Public Health Service Act and coverage available for purchase through a Exchange established under section 1311 of the Patient Protection and Affordable Care Act that is supplemental coverage to the benefits provided under a CLASS Independence Benefit Plan under that program, and information regarding how benefits provided under a CLASS Independence Benefit Plan differ from disability insurance benefits.’’; and(2) in paragraph (3), by striking ‘‘2010’’ and inserting ‘‘2015’’. (e) EFFECTIVE DATE.—The amendments made by subsections (a), (b), and (d) take effect on January 1, Extended funding for Clearinghouse for an additional 5 years 2.Funding: $3 million /year for 5 years 3.Funds are year to year

10 Next Steps Refine Decision Tool Implement TEP recommendations Determine balance between content and media User survey if possible Use analytics to drive site development


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