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2004 Florida TDM Summit -- Tampa. Current TDM Projects - Commuter Services of North Florida - Florida TDM Promotional Materials Clearinghouse - Commuter.

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Presentation on theme: "2004 Florida TDM Summit -- Tampa. Current TDM Projects - Commuter Services of North Florida - Florida TDM Promotional Materials Clearinghouse - Commuter."— Presentation transcript:

1 2004 Florida TDM Summit -- Tampa

2 Current TDM Projects - Commuter Services of North Florida - Florida TDM Promotional Materials Clearinghouse - Commuter Choices Week - Visual BACSCAP - Various surveying projects

3 2004 Florida TDM Summit -- Tampa Promotional Materials Clearinghouse - Online archive of TDM promotional collateral - Searchable database of over 300 print campaigns/materials - Free stock photography (mostly specific to Florida) -Tutorials on print, design, and production -Technical support and instruction available from staff -Sample Marketing Plans -Monthly articles on marketing applications

4 2004 Florida TDM Summit -- Tampa Promotional Materials Clearinghouse - Monthly articles on marketing techniques and applications - Press release archives - New video and audio PSAs - Stock photography collection is growing - New tutorials are added quarterly New features (cont.)

5 2004 Florida TDM Summit -- Tampa Promotional Materials Clearinghouse - Currently adding 2004 ACT and APTA Award Winners - Stratifying marketing plans by budget and agency type - Creation of a “survey” database - New tutorial development - Assessment of current marketing activities among Florida’s TDM agencies future plans (cont.)

6 2004 Florida TDM Summit -- Tampa Promotional Materials Clearinghouse homepage (cont.)

7 2004 Florida TDM Summit -- Tampa Promotional Materials Clearinghouse Video PSAs are available for download. (cont.)

8 2004 Florida TDM Summit -- Tampa Promotional Materials Clearinghouse Sample search response: “direct mail” and “Florida” (cont.)

9 2004 Florida TDM Summit -- Tampa Promotional Materials Clearinghouse (there is no “www” in the title) The Marketing Institute Florida State University College of Business Tallahassee, FL (850) (cont.)

10 2004 Florida TDM Summit -- Tampa Commuter Choices Week -Coordinated marketing campaign for Florida TDM/Transit systems -Voluntary and adaptable -Provides promotional materials and incentive items to participating agencies -Intended to foster cooperation among various transportation interests -Limited but valuable fiscal support for smaller agencies/systems

11 2004 Florida TDM Summit -- Tampa Commuter Choices Week 2004

12 2004 Florida TDM Summit -- Tampa Visual BACSCAP - Ridematching software available free to Florida ridesharing agencies - Provides ongoing technical support - Edits and updates available at no charge - Some customization available - New online ridematching system EZ-ride now available for users

13 2004 Florida TDM Summit -- Tampa Commuter Attitude Surveys Jacksonville- Conducted for the Jacksonville MCAP - Phone interviews with 597 Jacksonville area commuters were conducted - 7 focus groups were also conducted Atlanta- Surveys of 4 unique commuting groups (Buckhead, Downtown, Emory, and Midtown) - More than minute interviews were conducted over a period of 6 months

14 2004 Florida TDM Summit -- Tampa The Marketing Institute Florida State University College of Business Tallahassee, FL (850) Bill Mustard, Director Jeff Horton, Assistant Director


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