Presentation on theme: "Link Building Post Penguin. So, what has changed?"— Presentation transcript:
Link Building Post Penguin
So, what has changed?
In reality, NOTHING except that….
The responsibility is 100% yours
Further PressurePenguin Unnatural Link Warnings Disavow Penalties all over the place &
What has HAPPENED?
Throw as many links as you dared Some counted some did not If you threw enough of the right stuff you won Pre 1 ST quarter of 2012
MORE FORMAL SET OF LINK PENALTIES &
IS A PENALTY / FILTER PENGUIN AIMED AT SEO
TO DULL THE EFFECT OF DESIGNED People Chasing the Algorithm
Google have sent a number of waves of unnatural link warnings There is now a much more formal procedure to get the penalty removed They are still sending them Link Penalties
% of anchor % of sitewides % of suspect cctld more links that 40x or 50x Signals to look for
Risk is obvious in the anchor text distribution www.linkrisk.com
WE ALL NOW FACE THE PROBLEM Links are STILL the signal… but..
Google have hidden what they consider a bad link well To rank you have to build, but you have to manage the risk far more
1.2.3. Have someone audit your links with experience Audit what you have Determine what is risky and what to remove Manage the risk of link building
Removing is almost as bad as not removing If you determine what the problem links are, out of every 100 links you identify as bad Google probably only thinks 20 are bad Removing all 100 is as bad for your rankings as getting penalised in some cases
FOR EVERY LINK YOU REMOVE You have to consider what you might have to add & how
THE MYTH OF NATURAL LINKS
What makes a link problematic? Purpose of the site Commercial Anchors again and again Poor link metrics (Majestic / Moz / PR) No Social Activity on a site (Twitter / Facebook) Banned Words Links to bad places No interaction on the site Wrong CCtld
Validate every link opportunity Only buy link building services if the company can demonstrate that they know what risk is and how they handle it Be realistic in your link risk exposure
Don’t follow what everyone else does or you’ll be in the next filter Guest PostsInfographics
WHAT TO DO IF YOU GET CAUGHT?
3 Main Risks: Penguin Link Devaluation Link Warnings
AND WAIT FOR GOOGLE REBALANCE
WITH CAUTION REBUILD
Manual Penalty: Link audit and clean-up Link removal attempts (keep records) Disavow the links that you cannot remove
REINCLUSION REQUEST IF YOU AREN’T SUCCESSFUL TRY AGAIN
REDIRECTIONS AND NEW DOMAINS REDIRECTIONS AND NEW DOMAINS BEWARE WHAT PASSES…
Audit your link profile Make sure whoever does the audit knows what they are doing Don’t stop building but do build with care and attention Watch your link profile all the time
BIG THANKS MASSIVE THANKS TO @PAULMADDEN AND THE LINKRISK TEAM Kristjan Mar Hauksson @optimizeyourweb