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Link Building Post Penguin. So, what has changed?

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Presentation on theme: "Link Building Post Penguin. So, what has changed?"— Presentation transcript:

1 Link Building Post Penguin

2 So, what has changed?

3 In reality, NOTHING except that….

4 The responsibility is 100% yours

5 Further PressurePenguin Unnatural Link Warnings Disavow Penalties all over the place &

6 What has HAPPENED?

7 Throw as many links as you dared Some counted some did not If you threw enough of the right stuff you won Pre 1 ST quarter of 2012

8 MORE FORMAL SET OF LINK PENALTIES &

9 IS A PENALTY / FILTER PENGUIN AIMED AT SEO

10 TO DULL THE EFFECT OF DESIGNED People Chasing the Algorithm

11 Google have sent a number of waves of unnatural link warnings There is now a much more formal procedure to get the penalty removed They are still sending them Link Penalties

12  % of anchor  % of sitewides  % of suspect cctld  more links that 40x or 50x Signals to look for

13 Risk is obvious in the anchor text distribution

14 WE ALL NOW FACE THE PROBLEM Links are STILL the signal… but..

15 Google have hidden what they consider a bad link well To rank you have to build, but you have to manage the risk far more

16 Have someone audit your links with experience Audit what you have Determine what is risky and what to remove Manage the risk of link building

17  Removing is almost as bad as not removing  If you determine what the problem links are, out of every 100 links you identify as bad Google probably only thinks 20 are bad  Removing all 100 is as bad for your rankings as getting penalised in some cases

18 FOR EVERY LINK YOU REMOVE You have to consider what you might have to add & how

19 THE MYTH OF NATURAL LINKS

20 What makes a link problematic? Purpose of the site Commercial Anchors again and again Poor link metrics (Majestic / Moz / PR) No Social Activity on a site (Twitter / Facebook) Banned Words Links to bad places No interaction on the site Wrong CCtld

21  Validate every link opportunity  Only buy link building services if the company can demonstrate that they know what risk is and how they handle it  Be realistic in your link risk exposure

22 Don’t follow what everyone else does or you’ll be in the next filter Guest PostsInfographics

23 WHAT TO DO IF YOU GET CAUGHT?

24 3 Main Risks: Penguin Link Devaluation Link Warnings

25 AND WAIT FOR GOOGLE REBALANCE

26 WITH CAUTION REBUILD

27 Manual Penalty:  Link audit and clean-up  Link removal attempts (keep records)  Disavow the links that you cannot remove

28 WAIT!

29 REINCLUSION REQUEST IF YOU AREN’T SUCCESSFUL TRY AGAIN

30

31

32 REDIRECTIONS AND NEW DOMAINS REDIRECTIONS AND NEW DOMAINS BEWARE WHAT PASSES…

33 TAKEAWAYS

34  Audit your link profile  Make sure whoever does the audit knows what they are doing  Don’t stop building but do build with care and attention  Watch your link profile all the time

35 BIG THANKS MASSIVE THANKS AND THE LINKRISK TEAM Kristjan Mar


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