1. TALL SHIPS 2012 DUBLIN- 23 rd – 26 th August, 2012 1

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3. The Tall Ships Races The Tall Ships Races Organised annually for young people Attract a fleet of 80 -100 ships across all races Average 7,000 crew from up to 50 countries – 3000 expected in Dublin Average of 4 million visitors per annum – 1 million expected in Dublin 500 – 1000 media representatives across all races 3

4. Format of the Event Day 1 Free Festival Day 3 Free Festival Day 1 Free Festival Day 3 Free Festival –Fleet Arrival - Crew Activities –Captains’ Dinner Day 2 Free Festival Day 4 Free Festival Day 2 Free Festival Day 4 Free Festival –Crew Parade - Parade of Sail –Prize Giving –Crew Party 4

5. Festival Programme and Venues Event Site –Custom House to the Point Village –Ringsend to Grand Canal Square –Quays Butt Bridge to East Link Bridge Programme –Music Stages –Fashion and Lifestyle Zone –Heritage and Literary –Markets –Family Zone –Water Activity –Urban Games and Sports Zone 5

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7. Financial Information Budget Budget required €3 – 4 million Impact as per Sail Economic Impact as per Sail Training international(STI) event organisers €30 – 75 millio n 7

8. Attendance Attendance estimated at 1 million + Newcastle – 1.5 million in 2005 Waterford - 500,000 in 2005 Belfast - 500,000 in 2009 Hartlepool - 970,000 in 2010 Waterford - 430,000 in 2011 8

9. Cost and Economic Benefits Cost – Dublin Event Estimated €3.6 million Local Economic Benefit - Waterford 2011 –€20.97 million - 93% generated by locals, visitors and participants whose main purpose of visit (MPV) to Waterford was to attend the event –€7.59 million media value of press and broadcast coverage 9

10. Cost and Economic Benefits Attendance in Waterford – 430,000 –90% respondents were spectators –38% local –12.5% international –14% overnight stay –50% of respondents were over 35 years –44% of respondents attended as part of a family group 10

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12. Management Structure 12

13. Management Structure Dublin Tall Ships Event 2012 Limited Finance PR/Marketing/ Tourism/ Trainee Recruitment Land and Event Technical/ Logistical Port Technical/ Logistical Health, Safety and Event Management Project Management Team Steering Group 13

14. Dublin Tall Ships Event 2012 Limited Main object of the company is to benefit the community in the Dublin region by promoting, organising and managing the The Tall Ships Races 2012 – Dublin Festival 14

15. Board /Steering Group Members Enda Connellan – Chair Philip Maguire – Deputy Chair Paul Clegg Bruce Lyster Frank Magee Kalanne O’Leary Tom Leahy Seamus McLoughlin Jessie Walsh 15

16. Role of the Steering Group Provide input and advice as required Ensure project objectives are met Support the project manager in the achievement of key deliverables Help resolve differences and disputes Assess project performance and accountability 16

17. Project Management Team Main responsibilities management and delivery of the project administrative support for Company, Steering Group and Working Groups Ship Recruitment in collaboration with STI Other tasks as required 17

18. Project Management Team Mary Weir – Project Manager Conor Harrington – Project Assistant Carolann Harte - Project Assistant 2 additional administrative staff to be appointed Key Project Management Service Providers Pr and Marketing –preferred bidder notified Festival Programmer – preferred bidder to be notified week beginning 20 th Feb Production Company- Magnum Events Volunteer Co-ordinator - Volunteer Ireland Health and Safety Consultant – preferred bidder notified Trainee Recruitment - STIYD Sponsorship and Commercial Agent – Milestone Inventive 18

19. Working Groups 6 Working Groups with remit to: Oversee, assist and facilitate the delivery of the project Review progress regularly Chair to report to the Steering Group 19

20. Working Groups 20 Dublin Tall Ships Event 2012 Ltd. Finance PR/Marketing/ Tourism/ Trainee Recruitment Land and Event Technical/ Logistical Port Technical/ Logistical Health, Safety and Event Management Project Management Team Steering Group

21. Tall Ships Project - Progress to Date Cash - €2.65million - BIK – €950,000 DCC - €1,587,000 Failte Ireland - €450,000 confirmed Other €613,000 Application to Waterways Ireland – pending Sponsorship Agent active on host port, media, and corporate sponsors Trainee Recruitment - seeking Leargas Funding and Youth Exchange support 21

22. Tall Ships Project - Progress to Date PR/Marketing/Tourism - Social Programme Social Programme – STI – Race Organisers Captain’s Dinner Crew Parade Crew Prize Giving Crew Party Final assessment of venues underway 22

23. Tall Ships Project - Progress to Date PR/Marketing/Tourism - Festival Programme Linking with DCC Arts Office, Libraries and Sports to develop Festival activity programme during and in the run up to the event Summer Arts in Libraries programme Water Sports activities during the Festival Sporting activities for the crew Trainee selection and orientation programme Literary and Heritage programme – link with Waterways Ireland, Libraries, Let Walk and Talk, local history groups, etc. 23

24. Tall Ships Project - Progress to Date PR/Marketing/Tourism - Festival Programme Sponsorship agent consulting with various business groups Collaboration with business sector and 3 rd level institutions on food and fashion events Health and well being activity theme Local Community engagement - Collaborate with 3 rd level institutions 24

25. PR/Marketing/Tourism Event included in Discover Ireland print Calendar and website Tourism Ireland Travel Brochure Website live http://www.dublintallships.ie/ Leaflets distributed to all libraries and tourist offices Lightpole, flagpole and outdoor advertising locations booked for August – a number of sites identified for advertising Feb/April 25 Tall Ships Project - Progress to Date

26. PR/Marketing/Tourism Greening of the Jeanie Johnston for St. Patrick’s Festival – on itinerary for 30 visiting international media. Coco Television who produce for RTE have been in contact to include promotion of Tall ships event during St. Patrick’ s Festival. Feb /August – service provider will programme PR and Marketing activity June – visit of the Tall Ship – George Stage 26

27. Tall Ships Project - Progress to Date Trainee Recruitment Engagement with DCC Sports, Housing and Community, Access for All and STIYD, OYTI and JST Dublin City Tall Ships Fund 25 funded opportunities currently available - register and apply on line at dublintallships.ie - closing date - Sunday 11 th Mar Offers – April Self fundraising - May – July Participate - August Cost approximately per trainee €2,500 trainees asked to fund raise up to €400 27

28. Tall Ships Project - Progress to Date Trainee Recruitment Other funding opportunities Sponsorship International Youth Exchange Programme Leargas Commitment to provide trainees for the Lord Nelson – adapted to facilitate all levels of physical ability 136 persons have registered interest on line 28

29. Tall Ships Project - Progress to Date Port and Land Logistics Consultation with businesses in the IFSC and all transport agencies re traffic management 1 st Draft Ship Berthing plan in process based on current ships registered. – 28 including 17 Class A’s and B’s. 29 ships now registered and 11 countries represented. Another 12 ships known to be interested in coming to Dublin and also a number of naval ships 29

30. Tall Ships Project - Progress to Date 30 Port and Land Logistics Draft event infrastructural requirements complete. Critical elements of infrastructure as per Waterford -– seating and toilets. Focus at present is on procurement Weather contingency also important - looking at use of indoor as well as outdoor venues

31. Tall Ships Project - Progress to Date Health/Safety and Event Management Community Liaison Sub Group in place – DCC and DPC Community groups and other organisations identified Communication Plan in draft Open Days proposed for April Formal community liaison process before and during the Event Licensing Application process 31

32. Tall Ships Project - Progress to Date Health/Safety and Event Management Production Management company in place Event Safety Services provider – preferred bidder notified Volunteer Co- ordinator – Volunteer Ireland – 150 volunteers registered on line All statutory agencies engaged - Gardai, HSE, Navy, Civil Defence, Fire Brigade, all Public Transport Providers, DCC Emergency Planning. Coastguard on board shortly 32

33. Community Benefit Residential Community Trainee Opportunities Volunteer Opportunities Festival Participant Opportunities Fringe Festival/Events in local area Business Community Increased Revenue and Sales Sponsorship Opportunities Showcase City Nationally/Internationally 33

34. THANK YOU Questions and Discussion 34