Why is Legitimacy necessary? ‘ Resourcing Nonprofits’ Master Class Monday 8 th March 2004 Presented by Siobhán McGee
Outcome of session to leave you with more questions than you have now or…… to leave you confused on a higher plane
Legitimacy ‘A generalised perception or assumption that the actions of an entity are desirable, proper or appropriate within some socially constructed system of norms, values, beliefs and definitions’ Suchman, 1995: 574
Legitimacy Process of Justification Need/cause is deemed legitimate and appropriate for the society. Alignment / Congruence with values and Process of Conformity ‘Right to exist’, fit within society – credibility (endorsers, board, implied by media coverage)
Legitimacy How do we choose whom we support? –Awareness –Alignment with core values –Accessibility –Focus – can’t do everything
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