1. Simulation Center Business Models Jane Lindsay Miller, Ph.D. Director, AHC Simulation Center & Interprofessional Education and Resource Center November 7, 2011

2. Developing “expertise” Jason S. Moser, University of Delaware Studies event-related potentials (ERPs) and error-related negativity (ERNs) Conclusion: Better learners pay closer attention to their mistakes An expert is “a person who has made all the mistakes that can be made in a very narrow field.” -Nils Bohr

3. Program development snapshot IERC opened “Common good” funding model 2003 Planning for AHC Sim Ctr Transition to modified fee- for-service 2007 Inter/multi- professional center “Value- based” model 2011

4. Program description Serve 6 health professions in the AHC: –School of Dentistry –Medical School –School of Nursing –College of Pharmacy –School of Public Health –College of Veterinary Medicine “Cradle to grave” professional development (pre- health science to continuing education/licensure) Multi-modal: mannequins, task trainers, standardized patients

5. Annual program statistics (FY2010) Over 12,000 learners Over 55,000 contact hours Approximately 300 simulation projects Daily average: 1.09 projects

6. Beyond utilization: Value on Investment (VOI) VALUE Project evaluation Program evaluation Learner outcomes

7. Toward a “value dashboard” Instrumental goals –Accreditation –Documenting learner outcomes –Recruitment Service platform –Simulation expertise –Range of services –Cost “Value adds” –Faculty development –Educational research –Revenue

8. Generating revenue Closely articulate revenue generation and mission –“Weekend colleges” have a low ROI Brand yourself –Combine “reporting” & “marketing” Think creatively –Consider your unique assets –Consider new partnerships Revenue streams –Know your REAL costs! –Consider new sources for sponsored programs (e.g. SBIR) –Protect resources for new lines of business and product development

9. Contact information AHC Simulation Center & IERC –www.ahcsimcenter.umn.eduwww.ahcsimcenter.umn.edu Jane Lindsay Miller, Director –mille142@umn.edumille142@umn.edu –612-624-6989