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Introduction to All About Vision ® Introduction to All About Vision ®

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Presentation on theme: "Introduction to All About Vision ® Introduction to All About Vision ®"— Presentation transcript:

1 Introduction to All About Vision ® Introduction to All About Vision ®

2 Home Page

3 Mission Mission To provide consumers with comprehensive, trustworthy information about eye health and vision correction options; enabling delivery of contextual marketing messages to a highly targeted audience.

4 Launched in January 2000 Information only; site does not sell products Includes 500 pages of proprietary content 12 million unique visitors served in 2010 Content is HON certified Articles are reviewed by eye care professionals… Quick Facts

5 Editorial Advisory Board Brian Boxer Wachler, MD Brian Chou, OD, FAAO Michael DePaolis, OD, FAAO Burt Dubow, OD, FAAO Robert L. Epstein, MD Valerie Kattouf, OD Chris A. Knobbe, MD Mark Mattison-Shupnick, ABOM Charles Slonim, MD, FACS Vance Thompson, MD

6 Most Popular Content Areas LASIK & Vision Surgery Contact Lenses Eye Problems & Diseases Eyeglass Frames & Lenses Find an Eye Doctor

7 Traffic is Generated by: Search engines (89% of visitors) Eye care practitioner recommendations and links Media mentions and links Thousands of links from professional associations, special interest organizations, community sites, governments and corporations Direct marketing programs

8 The Importance of Search Engines The Importance of Search Engines 80% of adult online Americans have searched the Internet for health information 66% of health searchers start at a search engine, not a medical site Source: Pew Internet & American Life Project: July 2002, July 2003, May 2005, October 2006, February 2011

9 Cited by Prominent Consumer Media

10 Opportunities for Advertisers Display ads (300x250 or 160x600) Advertorials Surveys, polls and quizzes Mini-sites and sponsored sections Sponsored content & special features Coupons and special offers

11 Example of 300 x 250 Display Ad

12 Example of 160 x 600 Display Ad

13 Example of Advertorial

14 Example of Sponsored Section

15 Example of Links to Advertorials

16 Advertorial Actions: Link, Registration

17 Included in Every Ad Program Promotion of your doctor/retail locator Lead generation mechanisms Custom coupons, certificates, etc. Listing on Rebates & Savings page Monthly performance summary Real-time performance statistics

18 Value-added: Rebates & Savings Listing

19 Advertisers Include: Abbott Medical Optics Advanced Vision Research Alcon Laboratories Allergan Bausch & Lomb CIBA Vision CooperVision CareCredit Enhanced Vision Essilor EyeXam Focus Laboratories Live Eyewear Lobob Laboratories Marietta Vision Menicon Ocusoft Optos Similasan SynergEyes The Vision Council Wave Contact Lens System As of March 2011

20 Contact Information Sales Tom Meinert, 908-534-7776 Ron Walker, 858-454-2145 x301 Advertising Coordinator Laura Johansen, 858-454-2145 x306 Access Media Group LLC 960 Grand Avenue San Diego, CA 92109 Media kit:

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