Program Director Paul “Yogi” Holle, DCE Program Committee Zach “Slice” Allen Jennifer “Downey” Webster Caryn Elliott Jerry Randolph Rev. Mark “Grommet” Schulze, Chairperson Leah Steinbronn, DCE Amy Hubach, DCE
Summer Camp 2010 Summer Staff Camp Assistants – 3 Kitchen, 1 maintenance, 2 housekeeping,1 technology, 1 office Camp Assistants – 3 Kitchen, 1 maintenance, 2 housekeeping,1 technology, 1 office Counselors – 9 Female, 8 male Counselors – 9 Female, 8 male Ridges Counselors – 2 male, 1 female Ridges Counselors – 2 male, 1 female Summer Program Facilitators – 2 On-Site, 1 Family Ministry, 3 Day Camp Coordinators Summer Program Facilitators – 2 On-Site, 1 Family Ministry, 3 Day Camp Coordinators Foodservice Director, Foodservice provider Foodservice Director, Foodservice provider Head of Maintenance Head of Maintenance Office Coordinator Office Coordinator 40 total summer staff! 40 total summer staff!
Summer Camp Exciting in 2010 Week-long Family Camp Week-long Family Camp Adult and Family Ridges Trips Adult and Family Ridges Trips Mountain Biking Camp Mountain Biking Camp Servant Events Servant Events Bethlehem, Aloha, ORBethlehem, Aloha, OR Beautiful Savior, Boise, IDBeautiful Savior, Boise, ID High School Servant EventHigh School Servant Event Leaders In Training Camp (LIT)Leaders In Training Camp (LIT) Day CampDay Camp 17 Total Sites17 Total Sites Over 700 CampersOver 700 Campers
Day Camp 2010 Redeemer, SLC, UT June 13 *Saint Paul, Odgen, UT June 13 *Saint Mark, Provo, UT June 13 Zion, Burley, ID June 20 *Zion, Nampa, ID June 20 Redeemer, Kimberly, ID June 20 Beautiful Savior, Boise, ID June 27 *Valley of Peace, Hailey, ID June 27 Immanuel, Twin Falls, ID June 27 Trinity, Rupert, ID July 4 Hope and St. John, Idaho Falls, ID July 11 Shepherd of the Valley, Salmon, ID July 11 *Saint Mark, Elko, NV July 18 Peace, Filer, ID July 25 *Faith, Pocatello, ID July 25 (Adult day camp July 31) Light of the Valley, Riverton, UT August 1 First, Tooele, UT August 1
Winter Retreats Staff Reunion (28) Staff Reunion (28) Jr. High Retreat (8) Jr. High Retreat (8) Sr. High Retreat (45) Sr. High Retreat (45) Crafting Retreats (37, 11) Crafting Retreats (37, 11) Men’s Retreat (21) Men’s Retreat (21) Family & Friends Winter Retreat (0) Family & Friends Winter Retreat (0) Idaho Falls Youth Retreat Idaho Falls Youth Retreat Southern Idaho Confirmation Retreat Southern Idaho Confirmation Retreat
Spring / Summer Retreats Work Weekend: May 30-June 1 Work Weekend: May 30-June 1 Over 120 volunteers, children and staff Over 120 volunteers, children and staff Parent / Child Retreat: June 19-20, 20-22, 23-25 Parent / Child Retreat: June 19-20, 20-22, 23-25 56 registered for all 3 programs 56 registered for all 3 programs Single Parent / Child Retreat: July 17-19 Single Parent / Child Retreat: July 17-19 55 registered 55 registered Summer Family & Friends Camps Summer Family & Friends Camps July 5-10 Week-long: 18 Registered July 5-10 Week-long: 18 Registered July 31-August 2 Weekend: 80 Registered July 31-August 2 Weekend: 80 Registered
Fall Retreats NEW!- Marriage Encounter Retreat NEW!- Marriage Encounter Retreat September 24-26, 2010 September 24-26, 2010 Fall Work Weekend Fall Work Weekend October 1-3 or 8-10, 2010 October 1-3 or 8-10, 2010 Women’s Retreat Women’s Retreat October 15-17, 2010 October 15-17, 2010 Men’s Retreat Men’s Retreat October 22-24, 2010 October 22-24, 2010 Dr. Robin Dugall Dr. Robin Dugall Sr. High Leaders Retreat Sr. High Leaders Retreat November 12-14, 2010 November 12-14, 2010
Outdoor Education Grace, Sandy, UT Grace, Sandy, UT Immanuel, Twin Falls, ID Immanuel, Twin Falls, ID Grace, Pocatello, ID Grace, Pocatello, ID Hope, Idaho Falls, ID Hope, Idaho Falls, ID Canyonside Christian, Twin Falls, ID Canyonside Christian, Twin Falls, ID Idaho Virtual Academy Idaho Virtual Academy Pocatello Public Schools Pocatello Public Schools The Community School, Ketchum, ID The Community School, Ketchum, ID
Summer Camp May 31, 2010 UP 7% from 2009 Down 9.8% from 2008
Summer Camp Average of 40-45% return campers 2010 – 32% returning campers to date
Summer Congregational Participation Total Summer Campers from Member Congregations **as indicated by the camper, not the congregation 2007 - 360 2008 - 339 2009 - 277
Summer Congregational Participation Goal… Provide list of names to congregations of campers who do not list a church membership and/or provide a list of congregations in the area to the campers who do not list a church membership.
Church Visits Goal 10-15/year 2009 (12 total Sunday visits) October – Crown of Life, Rigby November – Trinity, Clover - Pilgrim, Ontario 2010 (8 so far) January Trinity Rupert Grace, Pocatello February Our Redeemer, Emmett March Grace, Caldwell Zion, Ashton April Immanuel, Twin Falls May Faith, Pocatello Zion, Nampa School Visits Jan – April Grace, Pocatello Hope, ID Falls Immanuel, Twin Falls Christ, Murray, UT Grace, Sandy, UT Redeemer, SLC, UT St. Paul, Ogden, UT Nampa Christian Schools Other Visits Oct. & April – Southern Idaho Pastors Conf. May – LWML/LLL Convention
Summer Camperships $22,000 awarded in 2009 ($9,000 distributed by June 5, 2010) Spread the word!
Why a Marketing Plan? Camp Perkins engages in marketing tasks daily; why not develop a plan and purpose for those marketing tasks? Historically, a constituent’s level of satisfaction with an organization and their belief or alignment with the mission is directly tied to their desire to donate to and support an organization. The process of marketing identifies ways to reach our constituents better, serve them better, raise funding to sustain the organization and develop a thriving long-term ministry.
Parts of the Plan SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats Analysis of other camps in our region Branding….how users perceive Camp Perkins. How we want them to perceive Camp Perkins Ministries….are they congruent? Specific tactics to implement over the next five years like:
Continued…. Brand Strategy by 2012 Integration of Social Networking to increase year round contact and donations Applying for the MJ Murdock Grant Develop an Alumni system Creating a five year maintenance and building plan Fulfilling the Thrivent Charitable Gifting Grant Ways to increase contact and interaction time between camp staff and congregations Zeroing in on those things we do great and re- evaluating those things we just do well
So far… New Website Updated/Color Logo Professionally designed brochures consistent with look of website and logo colors
Exhibits The rest of the marketing plan contains exhibits that are a collection of articles, documents, survey summaries and branding guides to help the full time staff and board members make the most of the marketing plan.
Is the marketing plan fixed? NO! The marketing plan is a living document and it will be modified over time as camp ministry evolves and full time staff identify needs. The marketing plan is a starting point for the next five years of planning. The past five years of marketing ideas now found their way into a written document!
During the 2009/2010 camp year, the finance committee met four times – twice in person and twice by teleconference. September Meeting Organized Committee with Wayne Brown chair and Colleen Shelton-Davis as Secretary. Members include Pastor Randy Benscoter, Myrl Schroeder, and Paul Petersen. Reviewed several impending large capital expenses October Meeting Developed draft budget for camp for 2010 Began review of financial review committee recommendations Budget adopted by board at November meeting February Meeting Worked on drafts of Gifts and Pledges Manual, Investment Policy and Investment Procedures document Reserve funds policy developed and submitted to board for approval in Feb. meeting Gifts & Pledges Manual submitted to board during April Retreat for approval April Meeting Worked with Executive Director and Terry Reinke on the program funded by the Thrivent grant. Finance Committee
Challenges CPLOM doesn’t raise the annual operating budget through registration fees and rentals. It is dependent upon the generosity of donors to meet annual expenses. To that end CPLOM will be embarking on an Endowment fund drive to allow the camp to offer campers and retreaters modestly priced experiences. The catalyst for this drive will be the implementation of the Thrivent Grant in the next two years. We still have a ways to go with regard to the recommendations of the financial review committee. Getting the above policies in place meets some of the concerns expressed. Finding reasonable yield/risk investments for restricted and endowment funds. Continuity in key staffing positions, e.g. maintenance Blessings Operational expense for 2009 were met and exceeded through, prudent management by our Executive Director, generous donors and a one-time refund. Currently the camp has approximately $300,000 in various restricted reserve accounts and an endowment fund. Our current financial position allows us to continue our vital ministry to youth and adults, providing them with quality experiences in a Christ-centered environment. Finance Committee
Important dates: May 15th, Pre-Work weekend to establish work list for work weekend May 28-31, Work weekend getting camp ready for the Summer and coordinating all work efforts Oct ? Fall work weekend getting camp ready for the Winter 2009 Completed Projects: Rebuild Climbing Tower Oil RC, Shop, 3 staff cabins, Paddle Shed Create facilities needs and activities plan to submit to USFS Property Committee
2010 Projects: Replace queen mattresses in RC – DONE! Rebuild Outdoor Chapel Deck –Thrivent sponsored project Rebuild fence around dumpster – enlarge the area to accommodate garbage and cardboard Lodge Roof repair – Sun Valley Roofing, bid = $18,222. Replacement only. (Cabins - $2,703/cabin) Upper shower house sprucing up or remodel – depending on roof repair costs RC painting inside - plan to repair, and repaint walls. Falls under RC beautification project led by Karen Petersen, Karen Graham, and Sue Buuck. RC downstairs floor – replace carpet with alternative material that washes/cleans easily Future Projects: Remodel lodge and add new deck/patio RC basement storage extension RC roof solution Additional Tasks: Continue development of maintenance manual. Create Maintenance Director job description and fill the position Create facilities needs and activities plan to submit to USFS