I like to think of myself as an… overly social individual who came up at a time when social media was taking off. I’m a story-teller Social media is my current story-telling platform My experience is with helping organizations tell their unique story online
What is a Facebook PAGE you (actually) LIKE? What do you like about them?
A page could use some help if… One long stream of consciousness Off-Brand Too personal to the poster, not the business Oversharing Posts are not consistent Voice is not consistent Posts look amateur Spelling errors Inside jokes Too many #hashtags
HAS A STORY TO TELL. (…what matters is HOW you tell it.)
Social media really is a great tool. (Really.) Opportunity to create the space that you want with your messages and your visuals Customer Service! Instant gratification of messages and posts Get the “inside scoop” (behind the scenes photos) Organization’s culture
Sometimes, I can be a broken record. “Don’t be the ostrich with your head in the sand” “In social media there is NOOOOO silver bullet” “Have a balanced diet of vegetables and candy” “Creativity takes courage. Be courageous” “Imitation really is the sincerest form of flattery”
Above all, the TWO most important thing when managing a social media channel are…