Presentation on theme: "Admissions & Enrollment Management Chris J. Foley Director of Undergraduate Admissions."— Presentation transcript:
Admissions & Enrollment Management Chris J. Foley Director of Undergraduate Admissions
Under an Enrollment Management model, the Office of Undergraduate Admissions will take a proactive role in managing the campus’s resources devoted to recruiting, admitting and enrolling students of all undergraduate types to campus. The unit will emphasize and create the expectations for the use of research and data to develop recruitment plans and admission standards, the maximization of efficiency and return-on-investment in the use of campus resources, and achieving the enrollment goals for the new students from headcount, credit hours and budgetary perspectives.
The Enrollment Equation: E cy = E py + S n – S d – S g Enrollment for the Current Year Students Who Departed New Students Enrolled Enrollment for the Prior Year Students Who Graduated
Recruitment’s Role in the Equation E cy = E py + S n – S l – S g Direct Influence on New Students Indirect Influence on Student Departure and Graduation via Types of Students Recruited
Total New Indianapolis Students = 13,043
Graduation: Success and Loss Positive enrollment decline, but still a decline May commencement saw an increase in the number of degrees of 163 (+2.5%) May commencement saw an increase in the number of bachelor’s degrees of 141 (+3.5%) A 2% increase in graduation rate represents 70 students on an incoming cohort of 3,500 This is compounded if multiple graduation rates increase simultaneously
The Consequences of Meeting Our Graduation Rate Targets If we were to reach our graduation rate targets (22%, 50% for 4-yr, 6-yr) and our retention target of 80%, we will have a net loss of 105 students on a cohort of 3,500 freshmen. If we do not reach the retention target, the loss will be 389 students.
Factoid to Consider #1 Almost 25% of our freshman deposits for 2014 are 21 st Century Scholars, compared to 20% for 2013 and almost double the number deposited for Are we prepared for this?
Factoid to Consider #2: Our Top HS Are Changing Ben Davis High School Avon High School Warren Central High School Brownsburg High School Franklin Central High School Center Grove High School Perry Meridian High School Carmel High School Whiteland Community Hs Noblesville High School Avon High School Franklin Central High School Carmel High School Ben Davis High School Brownsburg High School Center Grove High School North Central High School Hamilton Southeastern Hs Perry Meridian High School Warren Central High School Fall 2012 Fall 2014
Estimated Market Share Fall 2013 Graduates 2012 Market Share 2013 Market Share 2014 Market Share Avon High School %16.8%21.5% Franklin Central High School %13.5%16.7% Carmel High School %5.4%7.9% Ben Davis High School %10.1%9.6% Brownsburg High School %9.0%13.6% Center Grove High School %9.5%13.1% North Central High School6465.6%7.9%9.6% Hamilton Southeastern Hs5557.0%9.5%11.2% Perry Meridian High School %13.7%12.6% Warren Central High School7249.8%5.9%7.6% Whiteland %14.8%12.8% Noblesville5587.3%5.2%9.3% IPS9275.6%5.5%6.8% Indianapolis Charters5137.2%9.9%9.2% IPS/Indy Charters Total %7.1%7.6%
Factiod #2 Summary We are not losing market share from our traditional schools We are instead gaining market share at schools that viewed us as a “last resort” in the past These schools have larger classes and can therefore send larger numbers of students These students will expect a different type of college experience
Shifting Application Timelines
Major Shifts in Freshmen Application Patterns
Major Shifts in Freshmen Admission Patterns
Key Facts By Dec, we had admitted more than 70% of the Fall 2014 admits compared to 50% for Fall 2012— more than 7 months prior to the start of classes By Jan, we had admitted more than 80% of the Fall 2014 admits compared to less than 70% for Fall 2012—more than 6 months prior to the start of classes By Oct, we already had 40% of the Fall 2014 admits—more than 9 months prior to the start of classes
It is likely that we will have % of our freshman admits completed by the end of Oct for Fall 2015!
Scholarships and Financial Aid
Key Question: Where does IUPUI stand with regard to the aid provided to its students?
The Indiana Market by Ability
Bottom quartile is impacted by admission standards Top quartile is about attraction predominantly about perceived value and scholarships
The Indiana Market by Ability
Key Take-Aways Less competition for the mid-50% of Indiana students – However, this mid-50% will become more diverse – Competition for diversity will increase IUPUI’s distribution best fits that of the state – Positions us well for enrollment growth, if we can capitalize on it Increasing competition for 75 th percentile of Indiana students For IUPUI, this competition will revolve around two aspects: – Reputation – Scholarships
Factoid #3: Numbers of Freshmen Living in Housing For Fall 2013, the freshman class exceeded housing capacity by 1,543. For Fall 2014, we are likely to exceed housing capacity by 1,800 or more students. That’s 250 or more additional freshmen who will not reap the advantages of living on campus. Are we ready for this?
Where Do Transfers Fit Into Our Enrollment Plan? 21% of our new students come in as external transfers This proportion increases to 26% if intercampus transfers are included External transfers are more diverse than freshmen
Enrollment Trends at ITCC
Ivy Tech Comm Coll Indianapls Ball State University Purdue Univ West Lafayette* Indiana St Univ Terre Haute Vincennes University Univ Indianapolis Ivy Tech Comm Coll Lafaytte Univ Southern Indiana Ivy Tech Comm Coll Bloomington Ivy Tech Comm Coll Columbus Butler University Ivy Tech Community Coll Muncie Anderson University Purdue Univ Calumet Marian University Ivy Tech Comm Coll Wabash Vly Indiana Wesleyan University Univ Phoenix35589 Purdue Univ North Central Cmps88969 Depauw University23559 Manchester College Top Feeder Institutions for Fall External Transfers
Key Take-Aways Enrollment at ITCC has stalled, but still remains the largest source of external transfers There seems to be apparent growth amongst some 4-year colleges – Ball State – Smaller in-state liberal –arts institutions This last point may mean that we are becoming a “second-look” institution where the experience and value doesn’t become apparent until after they “try-out” another institution