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0303 IAT 102 Graphic Design
0303 Typography: European Books Industrial Revolution + Victorian Era Break Design Basics
European Books Content and images taken from: Megg’s History of Graphic Design and Jubert’s Typography and Graphic Design
Johannes Gutenberg (1453 A.D.) Printing Press – typesetting / press operation
movable type Typography refers to the use of independent, movable and reusable bits of metal, raised forms Letterpress technology a classic typographic page
Illuminated Manuscripts (c.1450 ) Sample pages from the Gutenberg Bible
Illuminated Manuscripts (1460 A.D.) The Book of Hours
Illuminated Manuscripts Lindisfarne Gospels Mirror of Human Salvation - Peter Berger
(c. 15 th century) Jost Amman (1466 A.D.) Ars Moriendi (1470 A.D.) Ars Moriendi European block printing
Engraving (c. 15 th century) Albrecht Durer Nuremburg Chronicles (1493 A.D.) x
Printing Shop: The Plate Printer (1642 A,D) by Abraham Bosse. A convincing range of lights and darks is built from scratched lines
Pre- Victorian Era Agrarian society (agriculture) that relied on animal and human power for energy
Industrial Revolution began between 1760 - 1840 Shift from agricultural society to an industrial society powered by the steam engine James Watt (1736 - 1819)
Scientific knowledge enabled… - travel - electricity + gas-fueled engines (last 3 decades of 1800s) - growing urban population - factory system w/ machine manufacturing - division of labour - assembly line Train powered by steam engine - mass production (material goods) - graphics - marketing factory output
- spanned two-thirds of 19th Century Queen Victoria - reigned from 1837 to 1901 Victorian Era
The word ‘Victorian’ began to be used to express a new consciousness of the industrial era’s spirit, culture and moral standards.
Ornaments played an important role in Victorian design.
(c. 1880-1900) Forst Averell (c. 1870) Riverside print - Krebbs Litho Co. Chromolithography
Chromolithography (c.1867) (c.1890)
Chromolithographic packages (c. late 19 th century) U.K. and America
Chromolithography (1884. A.D.) W.J. Morgan Theatre Co. / J.H. Bufford & Sons - sheet music
Chromolithography (c. 1880’s) fine art print / sheet music cover
Harper’s Illuminated & New Pictorial Bible (1846 A.D.) Joseph A. Adams & Co.
Chromolithography (1856 A.D.) 5 Celebrated Clowns - Joseph Morse, 8.5’ x 11’
Large colour plate book (1856 A.D) The Grammar of Ornament - Owen Jones (England)
Large colour plate book (1856 A.D) The Grammar of Ornament - Owen Jones
Victorian Illustrations (1834 ) woodcut / (1887) engraving Slab-serif typeface “fat-face” types
Victorian Illustration (1890) Paul C. Helleu portraiture / Scribner’s cover (1895) Charles Dana Gibson
Victorian Illustration (1871 ) Frederick Walker/ (c. 1880-90’s) Gibson Girl - Charles Dana
Victorian Children’s Toy Books (1874 A.D.) Beauty & the Beast / Walter Crane
Victorian Children’s Book Illustrations (c. 1880’s) Kate Greenaway / Ralph Caldecott
Victorian Book Illustration (c. 1880’s) Three Jovial Horsemen / Hey Diddle Diddle - Ralph Caldecott
The Crystal Palace - great exhibition of 1851 (Joseph Paxton)
How do you lead users through information by visual means?
Alignment Golden Rectangle Balance Consistency / Repetition Contrast Proximity White space Gestalt Some well-accepted principles of graphic design
What is the most important information? What should you see first? Second? hierarchy
Scale (size) Weight Figure/ground White space Position Texture Colour Value Design fundamentals that help provide visual contrast are:
weight, scale + texture
balance - symmetry
balance - asymmetry
American WWII production ad (c. 1941) Jean Carlu (USA)
Lithography - Odeon Records ad, (c. 1929 ) Jean Carlu
Most amateur designers think of a square as just a more convenient rectangle. You will quickly find that there are more interesting proportions than a square… golden section
rule of thirds
0202 IAT 102 Graphic Design Typography: origin of movable type Typeface Grid.
0303 IAT 102 Graphic Design. Reminders: Draft 1 of project two – bring with you to Lab next week (see WebCT for requirements) If you do not have a team.
Introduction to Typography 09/5/2013 Typography IIntroduction to Typography.
0707 IAT 102 Graphic Design Design Basics Design Tools.
Design is about problem solving Or creating solutions…
Graphic DesignColour TheoryPrinting Methods $250 $500 $1000 Final Graphicardy.
History of Commercial Art Part 1 of 2 Graphic Design, Communication and Media.
Objectives Understand design as a visual language built on fundamental principles and elements. Learn how the primary principles of unity, variety, hierarchy.
0202 IAT 102 Graphic Design Typography Typeface Spacing.
Printmaking. Printmaking is the process of making artworks by printing, normally on paper. The process is capable of producing multiple copies of the.
Graphic Design The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation.
1 Printing & Imaging Technology Design Concepts: The Principles and Elements of Design Copyright © Texas Education Agency, All rights reserved. Images.
Balance, Alignment, Consistency, Contrast, Repetition, Golden Rectangle, White space, Proximity. Graphic Design case study1 Tutor marked assignments.
Design History Year Dot Year Dot – 5000BC Our ancestors had to design and make all the things to help them survive Skin, bones, sticks and leaves.
Typography is the art and technique of arranging type in order to make language visible. - The arrangement of type involves the selection of typefaces,
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 1 The Elements and Principles.
Picture Books in the Golden Age English 505 Dr. Roggenkamp.
Important Individuals of the Renaissance. Where in history have we seen printing before? Woodblock printing in China in the 3 rd century and Egypt.
The History Of Poster Design The origins of printed communication.
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