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WHO ARE YOUR CUSTOMERS? -Who are you marketing to? -How many potential customers are there? -Does your organization have a lot of people coming through.

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Presentation on theme: "WHO ARE YOUR CUSTOMERS? -Who are you marketing to? -How many potential customers are there? -Does your organization have a lot of people coming through."— Presentation transcript:

1 WHO ARE YOUR CUSTOMERS? -Who are you marketing to? -How many potential customers are there? -Does your organization have a lot of people coming through it to whom you may be able to sell a product/service? -Who are your competitors? Where else can they go to get this product/service? WHEN ARE BILLS DUE AND WHEN DO YOU GET PAID? -How much money will it cost to make your product or provide your service -Do you have a cushion of cash on hand, or the ability to get a quick loan? -Will you make enough of a profit to justify the time and effort? WHEN WILL THINGS GET DONE? -Will you buy ads, create a website, encourage referrals? -What does your business look like in 1, 3, 5 years? -In the next 3, 6, 12 months, what are specific milestones you want to accomplish? -What are next steps? What can you do today? -Do you have access to a pool of available labor in the form of under-utilized staff or clients? HOW WILL THINGS GET DONE? -Does the organization have sufficient staff capacity? -Does the organization have strong internal systems? -Does the organization have sufficient knowledge and expertise in this area? QUESTIONS??

2 FEASIBILITY STUDY Is the project worthwhile? · What are the organization’s goals for this undertaking in terms of money and mission? · What are the costs and revenues associated with this new project? · How operational will the organization do this ‘new thing’? · What organizational changes and adjustments need to be made? INTERNAL ORGANIZATIONAL ASSESMENT Can your organization withstand the risk, stress and challenges. Does the organization have sufficient staff capacity? Does the organization have strong enough internal systems for a new effort? Does the organization have the sufficient knowledge and expertise in this area? Does the organization have sufficient cash flow to take on new projects? Remember Murphy’s Law. Plan accordingly for this to take twice as long, cost 50% more, and generate half the revenue. Adapted from Social Enterprise Associates WHAT IS YOUR PRODUCT OR SERVICE? -What are customers going to give you money for? -What do you do? -What's the value your business is creating -Does your organization have any special expertise that may be marketable? -Does your organization own or have access to special equipment and facilities not being used to capacity? Go to your vision……

3 FUND-RASING & INVESTMENT ·Who are the targeted ‘investors’? · What is the value proposition for funders and investors? · Why should they choose this project? · How much funding ‘in the bank’ is needed to begin operations? FINANCIAL PROJECTIONS & BUDGETING · How much money is needed in year 1, 3 and 5? · What type of financing is appropriate: donations, equity, debt, partnerships, contracts? · What are the key sources of revenue and major costs? · When does this project break-even, if ever? · What happens if expenses are 50% higher and/or revenues 50% lower? BUISNESS PLAN What is the purpose of this social enterprise? · What is the value proposition? · How will it make money? · Who is the management team? MARKET ANALYSIS Do you have an understanding of the ‘Market Landscape’ and, also ideally, Customer Demand · How big is this opportunity? · Who else is doing this? · Who are the customers and what are they doing now to satisfy this ‘need’? · Is there space for us?

4 WHAT IS YOUR PRODUCT OR SERVICE? What are customers going to give you money for? Does your organization have any special expertise that may be marketable? Does your organization own or have access to special equipment and facilities not being used to capacity? How does this project support or expand your mission? ORGANIZATIONAL ASSESMENT Can your organization withstand the risk, stress and challenges? Does the organization have sufficient staff capacity? Does the organization have strong enough internal systems for a new effort? Does the organization have the sufficient knowledge and expertise in this area? Does the organization have sufficient cash flow to take on new projects? FEASIBILITY STUDY Is the project worthwhile? What are the organization’s goals for this undertaking in terms of money and mission? What are the costs and revenues associated with this new project? How operationally will the organization do this ‘new thing’? What organizational changes and adjustments need to be made? Our your board, staff, and constituents in support of this project? Business Planning for Social Enterprises What is your vision……

5 MARKET ANALYSIS Do you have an understanding of the ‘Market Landscape’ and, also ideally, customer demand? How big is this opportunity? Who else is doing this? Who are your competitors? Who are the customers and what are they doing now to satisfy this ‘need’? Does your organization have potential customers coming thru the door? Will you buy ads, create a website, encourage referrals? BUISNESS PLAN What is the purpose of this social enterprise? What is the value proposition? How will it make money? Who is the management team? Who are the targeted investors? FINANCIAL PROJECTIONS & BUDGETING How much money will it cost to make your product or provide your service? Do you have a cushion of cash on hand, or the ability to get a quick loan? Will you make enough profit to justify the time and efforts? What type of financing is appropriate: donations, equity, debt, partnerships, contracts? What are the key sources of revenue and major costs? When does this project break-even, if ever? What is your pitch…… Tanya Mayo


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