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SUMMARY NORTH EAST WEST SOUTH Market Visit by HOS/M October’ 2007 Mr. A.Srivastava - North : 2 days. Mr. Debdoot Roy – East: 26 days. HOS – West.

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Presentation on theme: "SUMMARY NORTH EAST WEST SOUTH Market Visit by HOS/M October’ 2007 Mr. A.Srivastava - North : 2 days. Mr. Debdoot Roy – East: 26 days. HOS – West."— Presentation transcript:

1

2 SUMMARY

3 NORTH

4 EAST

5 WEST

6 SOUTH

7 Market Visit by HOS/M October’ 2007 Mr. A.Srivastava - North : 2 days. Mr. Debdoot Roy – East: 26 days. HOS – West Zone: NA HOS – South Zone: 24 days. HOM – Corporate: 01 day

8 Advertising & Branding (October 2007)

9 S.No. Creatives 1 2 3 4 5 Advertising 1 S.No. Creatives 1 2 3 4 5 Advertising 1 S.No. Creatives 1 2 3 4 5 Advertising 1 S.No. Creatives 1 2 3 4 5 6 7 8 9 10 S.No. Creatives 1 2 3 4 5 6 7 8 9 10 S.No.Major Jobs completed in October 2007Remarks Creatives 1Glow Sign Board Designs for West Zone (five sizes) Artwork sent to the zone on 06.10.07 2Second line products price list (South Zone)Design completed on 09.10.07 3Diwali Dangler - North ZoneArtwork sent to the zone on 25.10.07 4NewsletterArtwork sent for printing on 01.11.07 5Model & Product Shoot for Pillow launchCompleted on 24.10.07. 6Pillow StandOne sample made. To be sent to us by the agency. Packaging 1Pillow new range labelsArtwork sent to D&D on 13.10.07 2Flexi Tuf Cushion & Sheet designs (Two design - North & Other Zones) Artwork sent to D&D on 16.10.07 3Pillow new range Polybag packagingArtwork sent to D&D on 24.10.07 4Pillow new range HDPE BagArtwork sent to D&D on 24.10.07 5Lamiflex Polyether & Polyester HDPE BagRevised artwork sent to D&D on 24.10.07 6Feather Foam Insert (updated)Artwork sent to D&D on 25.10.07 Advertising 1TV AdCampaign started from 19.10.07 as per plan circulated to the zones.

10 S.No.Major jobs in hand - November 2007Remarks Creatives 1Product Take OneFeedback awaited from the South Zone 2Sleepwell Furniture Range InsertUnder process. To be presented in PDCC on 05.11.07 3Feather Foam mnemonicFirst cut design options has been sent to Mr. RG on 03.11.07 for comments. 4Lamiflex HMDesign made. Printer's feedback is awaited by 05.11.07. 5Pillow Guarantee CardRedressal system is under process 6Restwell Glow Sign Board - North Zone Feedback awaited from the North Zone 7Flexi Coir Press CampaignFeedback awaited from the South Zone. 8Flexi Coir Radio AdUnder process.

11 Other Activities

12 BOP - Delta Comparison of Sales - Delta % share in total SW Flexi Puf Mattress: 4 % % share in Puf Covered Mattress Sales: 7 %

13 Helpline : October’ 07

14 Complaints Analysis Sleepwell Flexi Puf

15 Flexi Puf

16 Analysis of Complaints Zone Wise

17 Product wise Complaint

18 Flexi Puf - Trend (Per Million)

19 Complaints Analysis Sleepwell Flexi Coir

20 Flexi Coir

21 Analysis of Complaints Zone Wise

22 Product wise Complaint

23 Flexi Coir - Trend (Per Million)

24 THANK YOU


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