Presentation on theme: "SUMMARY NORTH EAST WEST SOUTH Market Visit by HOS/M October’ 2007 Mr. A.Srivastava - North : 2 days. Mr. Debdoot Roy – East: 26 days. HOS – West."— Presentation transcript:
Market Visit by HOS/M October’ 2007 Mr. A.Srivastava - North : 2 days. Mr. Debdoot Roy – East: 26 days. HOS – West Zone: NA HOS – South Zone: 24 days. HOM – Corporate: 01 day
Advertising & Branding (October 2007)
S.No. Creatives Advertising 1 S.No. Creatives Advertising 1 S.No. Creatives Advertising 1 S.No. Creatives S.No. Creatives S.No.Major Jobs completed in October 2007Remarks Creatives 1Glow Sign Board Designs for West Zone (five sizes) Artwork sent to the zone on Second line products price list (South Zone)Design completed on Diwali Dangler - North ZoneArtwork sent to the zone on NewsletterArtwork sent for printing on Model & Product Shoot for Pillow launchCompleted on Pillow StandOne sample made. To be sent to us by the agency. Packaging 1Pillow new range labelsArtwork sent to D&D on Flexi Tuf Cushion & Sheet designs (Two design - North & Other Zones) Artwork sent to D&D on Pillow new range Polybag packagingArtwork sent to D&D on Pillow new range HDPE BagArtwork sent to D&D on Lamiflex Polyether & Polyester HDPE BagRevised artwork sent to D&D on Feather Foam Insert (updated)Artwork sent to D&D on Advertising 1TV AdCampaign started from as per plan circulated to the zones.
S.No.Major jobs in hand - November 2007Remarks Creatives 1Product Take OneFeedback awaited from the South Zone 2Sleepwell Furniture Range InsertUnder process. To be presented in PDCC on Feather Foam mnemonicFirst cut design options has been sent to Mr. RG on for comments. 4Lamiflex HMDesign made. Printer's feedback is awaited by Pillow Guarantee CardRedressal system is under process 6Restwell Glow Sign Board - North Zone Feedback awaited from the North Zone 7Flexi Coir Press CampaignFeedback awaited from the South Zone. 8Flexi Coir Radio AdUnder process.
BOP - Delta Comparison of Sales - Delta % share in total SW Flexi Puf Mattress: 4 % % share in Puf Covered Mattress Sales: 7 %