Presentation is loading. Please wait.

Presentation is loading. Please wait.

Curled Metal Inc. By: Sheetal Gwoala Jisun Hong Jacquiline Njiraine Gabriela Silva Betel Solomon.

Similar presentations


Presentation on theme: "Curled Metal Inc. By: Sheetal Gwoala Jisun Hong Jacquiline Njiraine Gabriela Silva Betel Solomon."— Presentation transcript:

1 Curled Metal Inc. By: Sheetal Gwoala Jisun Hong Jacquiline Njiraine Gabriela Silva Betel Solomon

2 Problem Deciding the price of the CMI cushioning pads

3 Pricing Analysis

4 Alternative Pricing

5 Assumptions Such sophisticated product has never been sold in pile driving industry therefore the price will be based on perceived value Industry leader, will give us competitive advantage Projected cost data based on the manufacture of only one pad size and assumed these numbers would not vary dramatically with a mix of sizes.

6 Strategy Product differentiation The CMI cushion pads eliminate downtime making them a work-saving tool The CMI cushion pads contain no hazardous materials Significant cost savings while using CMI pads

7 Conventional pads Vs CMI pads

8 S.W.O.T analysis Strength Able to manufacture high performance cushion pads that will last longer CMI posses great processing technology It will help companies to save a significant amount of time and lower costs Weakness The ambiguity of pricing and distributing the pads

9 S.W.O.T analysis(cont.) Opportunity Little attention to pads give advantage to CMI cushion pad no dominant firm has emerged Approval from professor McCormack will create an awareness and recognition from the pile driving industry Threats Hesitation from Pile hammer distributing/renting companies since the pads enable a constructor to return the equipment faster. Need industry acceptance for the pads

10 The VRIO Framework Valuable?Rare? Costly to Imitate? Exploited by Organization? Competitive Implications Yes Sustained Advantage

11 Pricing Solutions Price CMI cushion pad higher than regular cushion pads because it is a work-saving tool and lasts longer CMI should use existing equipment to manufacture cushion pads Using existing equipment to produce cushion pads brings higher profit margin Target contractors who have bigger complex projects and can purchase the pads in a large scale

12 Recommendations Built a brand name for the CMI cushion pad with the focus on a work saving cushion pad Use construction-oriented manufacturer representatives to sell the product to engineering/construction contractors. Advertise the product in the Oklahoma Contractor magazine Feature the cushion pad in the “Piletalk” seminar Use Professor McCormack approval to boost the brand name


Download ppt "Curled Metal Inc. By: Sheetal Gwoala Jisun Hong Jacquiline Njiraine Gabriela Silva Betel Solomon."

Similar presentations


Ads by Google