2The Perception Process (page 69) William James, a famous psychologist in 1890 described a child’s word as a “one great blooming, buzzing confusion.”Perception is the process of selectively attending to information and assigning meaning to it.Perception is reality!Attention / SelectionOrganizationInterpretation
3Attention and Selection is based on… Needs: biological and psychologicalInterests: pertains to our interestsExpectations: what we expect
4A Sensory Test of Expectation Birdin thethe handParisin thethe spring timeOncein aa lifetime
6Perception of Self: Self Concept and Self Esteem Self-Concept: (self-identity) the relatively stable set of perceptions you hold of yourself. (page 61)Self Esteem: overall evaluation of your competence and personal worthiness (page 62)4
7Forming and Maintaining a Self-concept (page 62) We form our self-concept based onour own experiences andothers’ reactions and responses to us.(We place a great deal of emphasis on the first experience we have with a particular phenomenon, particularly if it is a negative one - page 26 )The power of such comments is increased when the praise is immediate rather than delayed (Hattie, 1992) (page 27)Our Ideal self-concept is what we would like to be! (page 27)
8Forming and Maintaining a Self-Concept (cont.) Reflected Appraisals (Harry Stack Sullivan): The looking-glass selfReflected appraisal - each of us develops a self- concept that matches the way we believe others see usSignificant others - people whose opinions we especially valueSelf-esteem is not just how well or poorly we do things, but the importance or value we place on what we do well or poorly
9Effects of Self-Esteem (page 62) Someone with high self-esteem willlikely to be committed to a partner who perceives them favorably (Leary, 2002)attribute their success to hard work (Hattie, 1992)take credit for their successesdefend their viewsSomeone with low self-esteem willlikely to be committed to a partner who perceives them less favorably (Leary, 2002)attribute their success to luck (Hattie, 1992)overemphasize negative self-talk or may overinflate their sense of self-workput themselves down to avoid hearing criticism of others
11The Influence of Gender and Culture on Self-Perceptions Culture and the Self-ConceptIndividualistic Cultures (page 64)Self is separate, individuals should be independentIndividual should take care of him/herself and immediate familyFriends are based on shared interests and activitiesReward for individual achievement and initiativeHigh value on autonomy, individual security, equality8
12The Influence of Gender and Culture on Self-Perceptions Culture and the Self-ConceptCollectivistic Cultures (page 64)People belong to extended families or a groupPerson should take care of extended family before selfEmphasis on belonging to a very few permanent in-groupsReward for contribution to group goalsHigh value on duty, order, tradition, age, group security, status, and hierarchy9
13Accuracy and Distortion of Self-Concept and Self-Perceptions The self-concept is subjective and resists changeCognitive conservatism: tendency to cling to an existing self-concept even when evidence shows that it is obsoleteIncongruence - gap between our inaccurate self-perceptions and reality.Unfortunately, our self-perceptions affect our behaviors more than our true abilities!
14Accuracy and Distortion of Self-Concept and Self-Perceptions Individuals tend to reinforce their self-perceptions by adjusting their behavior to conform with their perceived self- conceptions (page 65)In other words, improving your perception of self will improve how you interact with others and improving how you interact with others will improve your self perception!Self-ConceptYour BehaviorsOthers’ Responses to YouYour Perception of Events
15Accuracy and Distortion of Self-Concept and Self-Perceptions Our inaccuracy of our self-concept is magnified through:Self-fulfilling propheciesFiltering messagesmedia
16The Self-Fulfilling Prophecy (page 32) Self-fulfilling prophecy - occurs when a person’s expectations of an event make the outcome more likely to occur than would otherwise have been trueWhen people expect rejection, they behave in ways that lead others to reject them (Downey, Freitas, Michaelis, Khouri, 2004) – page 66Types of self-fulfilling prophecies:Self-imposed propheciesImposed prophecies by othersRosenthal and Jacobson (1968) studied effects ofself-fulfilling prophecies in elementary school….what happened 8 months after beginning study?10
17Filtering MessagesWe pay more attention to messages that reinforce our current self-image and messages that contradict our self-image our downplayed
19Influence of MediaSocial Learning theory – we strive to copy characteristics and behaviors of characters we see as “ideal” – (Bandura, 1977)Fiji – From 3% to 15% after 3 years – (Becker, 2004)Young women’s perceptions of their bodies changed after 30 minutes of watching televised images of the “ideal” female form.Miss America? The Swan?
20Self-concept, self-esteem, and communication Self-perceptions moderate self-talk:internal conversations with ourselvesSelf-perception influences how we talk about ourselves with others:People with higher self-esteem and stronger self-concept usually take credit for their successesSelf-perceptions affect communication apprehensionThose who suffer with communication apprehension tend to engage in negative self topic which leads to self-fulfilling prophecy (Richmond & McCroskey, 1995)
21Communication and Identity Management (page 81-82) Identity Management – the communication strategies people use to influence how others view them. (page 81)Public and Private SelvesPerceived self – reflection of the self-concept, the person you believe yourself to bePresenting self – public image, the way we want others to view us (We create different “selves” to present in different situations and with different people)Erving Goffman used the word face to describe the presenting self (page 82)Facework describes the verbal and nonverbal ways we act to maintain our presenting image and the image of others13
22Presenting The Self to Others How Do We Manage Identities?Face to Face Impression ManagementManner – consists of a communicator’s words and nonverbal actionsAppearance – personal items people use to shape an imageSetting – physical items we use to influence how others view us16
23Uncertainty reduction – we monitor our environment to learn more about ourselves and others. The more we learn about each other and find commonalities, the less uncertain we feel about each other.Social Perceptions are often made on the basis of physical characteristics and social behaviors. We stereotype!We judge one’s friendliness and intelligence on how physically attractive they are (Aronson, 1999)We learn stereotypes from family, friends, coworkers, etc (Hall, 2002)Perception of Others
24Perceptions of OthersImplicit Personality theories: assumptions people have developed about which physical characteristics and personality traits or behaviors are associated with another (Asch, 1946; Michener & DeLamater, 1999).Halo effect: you generalize and perceive a person has a whole set of characteristics when you have only observed one characteristic, trait, or behavior (Thorndike, 1920).
25Common Perceptual Tendencies (page 72-76) We make snap judgmentsWe often judge ourselves more charitably than we judge others – self-serving biasWe pay more attention to negative impressions than positive onesWe cling to first impressions, even if wrongWe tend to assume that others are similar to us