Presentation on theme: "Creating momentum: Activating donation networks Dr. Regina Waters Kari Hanson Dr. Jonathan Groves Drury University Department of."— Presentation transcript:
Creating momentum: Activating donation networks Dr. Regina Waters Kari Hanson Dr. Jonathan Groves Drury University Department of Communication
The project advocates
Project structure Financial goal organized around 3 phases: – Phase I: $2,600 - desks – Phase II:$4,000 - chairs – Phase III:$5,000 – the finishing touches Incentive levels: – Shewmaker Shout Out via social media – Newsletter recognition – Wall of Honor – Social media consultation (highest tier)
Communication tools: An established presence is key Social media: – Personal – Departmental Word-of-mouth Newsletter
Communication strategy Show and tell: pictures can highlight the need, create surprises and spark interaction Prompt and personal responses: show the donors they are important and build excitement around the day’s donation momentum Daily posts: with a few 2-day breaks Frame progress: goal and timeline
Show and tell
“Hate hangovers? So do we. These desk/chair combo units make it difficult to work with large format materials. The good news? We are now $279 away from reaching our $4,000 goal! A few more gifts will make these hanging papers a thing of the past.”
Show and tell Add pics from work computer
Prompt and personal responses
Share…and show… your excitement
S u c c e s s in 43 days!
WHAT THE ANALYTICS TELL US
More than half were at the $20 level Also received donations for amounts other than incentive level options.