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Creating momentum: Activating donation networks Dr. Regina Waters Kari Hanson Dr. Jonathan Groves Drury University Department of.

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Presentation on theme: "Creating momentum: Activating donation networks Dr. Regina Waters Kari Hanson Dr. Jonathan Groves Drury University Department of."— Presentation transcript:

1 Creating momentum: Activating donation networks Dr. Regina Waters (@H20s) Kari Hanson Dr. Jonathan Groves (@grovesprof) Drury University Department of Communication

2 The need

3 The project advocates

4 Project structure Financial goal organized around 3 phases: – Phase I: $2,600 - desks – Phase II:$4,000 - chairs – Phase III:$5,000 – the finishing touches Incentive levels: – Shewmaker Shout Out via social media – Newsletter recognition – Wall of Honor – Social media consultation (highest tier)

5 Communication tools: An established presence is key Social media: – Personal – Departmental Word-of-mouth Newsletter

6 Communication strategy Show and tell: pictures can highlight the need, create surprises and spark interaction Prompt and personal responses: show the donors they are important and build excitement around the day’s donation momentum Daily posts: with a few 2-day breaks Frame progress: goal and timeline

7 Show and tell

8 “Hate hangovers? So do we. These desk/chair combo units make it difficult to work with large format materials. The good news? We are now $279 away from reaching our $4,000 goal! A few more gifts will make these hanging papers a thing of the past.”

9 Show and tell Add pics from work computer

10

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12 Prompt and personal responses

13 Provide updates

14 Share…and show… your excitement

15 S u c c e s s in 43 days!

16 WHAT THE ANALYTICS TELL US

17 More than half were at the $20 level Also received donations for amounts other than incentive level options.

18 Promotion = Page views Page views = Donations (Conversions)

19 Major milestones Project Period: Nov. 3 – Dec. 18, 2015

20 Pay attention to mobile 52% of visits came through mobile

21 Campaign highlights Ran from Nov. 3 — Dec. 18, 2014 1,761 unique page views – 1,274 (72%) – 276 (16%) Search (Google, Yahoo!, Bing) – 54 (3%)

22 Contact @grovesprof@H20s @druryuniversity @DruryCommDept @KariHanson3 #CauseMomentum Drury Social Media Certificate June 13 — July 3, 2015 ( meet in person on Drury campus the weekends of June 13-14, 20-21, 27-28). kelam@drury.edu kelam@drury.edu


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