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Launching in Colleges - Summer 2011 Know Your Vote Make Noise. Be Heard. A non-partisan campaign at a grassroots level, Know Your Vote harnesses chapter.

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Presentation on theme: "Launching in Colleges - Summer 2011 Know Your Vote Make Noise. Be Heard. A non-partisan campaign at a grassroots level, Know Your Vote harnesses chapter."— Presentation transcript:

1 Launching in Colleges - Summer 2011 Know Your Vote Make Noise. Be Heard. A non-partisan campaign at a grassroots level, Know Your Vote harnesses chapter model infrastructure and an interactive web based platform to engage India’s youth and get them politically involved to bring about sustainable change across India. Dhruv Sarin +1 (202)

2 Launching in Colleges - Summer 2011 Know Your Vote Investor Highlights  Assessed and synthesized best practices for political awareness campaigns around the world  Developed a unique hub-and-spoke business model, never used in this field before, to harness benefits of both top-down and bottom-up approaches  Unconventional negative information campaign to draw in youth interest and get them to sign up  Scalable model with huge potential for low cost amplification  Low financial investment with large social returns Case Overview Challenges ApproachesFrameworkCase Overview Problem ProposalImplementationCase Overview Problem SolutionsBudgetProblem Mission and Vision SolutionMarket Size Risks and Assumptions Timeline and Financials

3 Launching in Colleges - Summer 2011 Know Your Vote The Problem  Voter Apathy amongst India youth  Rampant corruption within the government  Zero accountability Voter Apathy Corruption The primary reason for voter apathy is that citizens have no faith in their politicians and hence have no inclination to participate. This results in corrupt officials getting elected time and again. This creates a constant cyclical relationship between voter apathy and corruption. Case Overview Challenges ApproachesFrameworkCase Overview Problem ProposalImplementationCase Overview Problem SolutionsBudgetProblem Mission and Vision Risks and Assumptions Timeline and Financials SolutionMarket Size

4 Launching in Colleges - Summer 2011 Know Your Vote The Background 26 th November, 2008 Terrorist Attacks Serve as catalyst Today, Know Your Vote to serves as Catalyst

5 Launching in Colleges - Summer 2011 Know Your Vote Mission and Vision To create long term and sustainable change in the mindset of India’s youth by increasing political awareness and stimulating those individuals to make educated voting decisions. To empower the Indian population to demand accountability from the government, while giving Indian youth the foundation to become tomorrow’s politicians by enhancing political awareness. We envision ‘Know Your Vote’ to be the voice of the Indian Youth Mission: Vision: Case Overview Challenges ApproachesFrameworkCase Overview Problem ProposalImplementationCase Overview Problem SolutionsBudgetProblem Mission and Vision BrandingSolutions Risks and Assumptions Timeline and Financials SolutionMarket Size

6 Launching in Colleges - Summer 2011 Know Your Vote Grassroots effectiveness Enables Scalability at low cost Mass Mobilization Local and National Partnerships Hub and Spoke Top-Down Approach Bottom-Up Approach SOLUTION Use Hub-and-Spoke model to maximize top-down and bottom- up approaches. Top-down benefits - Enables mass mobilization -Consistent branding -Scalable -Enables easy expansion -Enables bigger partnerships and allows more visibility - Enhance operating efficiency - Bottom-Up Approach - Grassroots effectiveness - Customization on a local scale - Harness local partnerships

7 Launching in Colleges - Summer 2011 Know Your Vote How? Educate & Empower.  Weekly developments: Discuss current local issues to keep youth engaged  Scam of the Month : Highlight rampant corruption prevalent currently  Monthly debates, discussions and forums : Encourage independent thought and research  Corruption Tracker: Showcase economic impact of corruption  Enhance voting mindset: Implement regular polls to keep youth in the habit of voting  Petitions and Peaceful Demonstrations: Demand change as a single unified voice, unique ‘virtual protests’  Voter Campaigns : Encourage voter registration and educated voting Case Overview Challenges ApproachesFrameworkCase Overview Problem ProposalImplementationCase Overview Problem SolutionsBudgetProblem Mission and Vision Branding Risks and Assumptions Timeline and Financials Solution Market Size

8 Launching in Colleges - Summer 2011 Know Your Vote Market Size 1,000,000,000+ ~50% Number of Indians Percentage of Indians below the age of 25 ~35% Percentage of Individuals under the age of 25 who don’t vote 500,000,000 Number of Indians below the age of ,000,000 Total Market Case Overview Challenges ApproachesFrameworkCase Overview Problem ProposalImplementationCase Overview Problem SolutionsBudgetProblem Mission and Vision BrandingSolutions Risks and Assumptions Timeline and Financials SolutionMarket Size

9 Launching in Colleges - Summer 2011 Know Your Vote “Actions speak louder than words. If the youth wants to make a change, they have to get up and start doing it themselves. Everyone finds it easy to complain, but no one stands up to make a change. Even the option of a blank vote would at least be an effort on their part.” - Samarth Mehta, Third Year “It’s a very good idea. It would be a free forum for political discussion for the youth, which is very important in order to create awareness and instigate political changes.” - Avik Ashar, First Year

10 Launching in Colleges - Summer 2011 Know Your Vote Risks and Mitigating Strategies  Raising the capital required to begin  Received $1000 grant from Ashoka  Fundraising plan development underway  Cultural and language barriers between Know Your Vote representatives and students  Grassroots approach solves this issue  Quality control issues  Central hubs maintain consistency amongst chapters  Effective communication of standards and expectations  Students’ time commitments  Effective selection of leaders Case Overview Challenges ApproachesFrameworkCase Overview Problem ProposalImplementationCase Overview Problem SolutionsBudgetProblem Mission and Vision BrandingSolutions Risks and Assumptions Timeline and Financials SolutionMarket Size

11 Launching in Colleges - Summer 2011 Know Your Vote Timeline TIMELINE Today Summer years 3 years 6 years Chapters Live Blog, FB Page, Twitter Launch Beta Model Establish Regional Presence Establish National Presence Website Development Underway Monitor Traffic Consider Monetizing Link to Google Observe Progress Tweak Business Plan, if necessary See post-election measures Gauge feedback Assess Success Measures ACTION POINTS Launch Website Establish city wide presence TIMELINE Today Summer years 3 years 6 years Case Overview Challenges ApproachesFrameworkCase Overview Problem ProposalImplementationCase Overview Problem SolutionsBudgetProblem Mission and Vision BrandingSolutions Risks and Assumptions Hire Regional Manager Market Aggressively Expand Staff Timeline and Financials SolutionMarket SizeSolutionMarket Size

12 Launching in Colleges - Summer 2011 Know Your Vote Financials

13 Launching in Colleges - Summer 2011 Know Your Vote Proposed Social Benefits & Measures VALUE PROPOSITION:  Revolutionizes Indian youth’s outlook on politics and Influences tomorrows leaders to be more aware of their community  By making the youth more politically aware, increases chances that they will run for public office bringing about changes on a macro level  Fosters a sense of youth empowerment and opens a window of change that is both credible and inclusive Case Overview Challenges ApproachesFrameworkCase Overview Problem ProposalImplementationCase Overview Problem SolutionsBudgetProblem Mission and Vision BrandingSolutions Risks and Assumptions Short Term Measures  Number of Chapters  Number of Members  $$ Raised through Donations  Size of Donor Base  Event Turnout  Brand Recognition Long Term Measures  Surveys to gauge changes in Youth Mindset and Behavior  Alumni contributions to society  Youth Voter Turnout  Brand Perception Timeline and Financials

14 Launching in Colleges - Summer 2011 Know Your Vote Questions? Dhruv Sarin CEO & Founder Know Your Vote Case Overview Challenges ApproachesFrameworkCase Overview Problem ProposalImplementationCase Overview Problem SolutionsBudgetProblem Mission and Vision BrandingSolutions Risks and Assumptions Market Need and Timelines Management Team Dhruv Sarin, Founder & CEO Tarini Kumar, VP Communications Sanjay Bhatia, VP Development Sravya Darse, VP Operations Mahika Parikh, VP Programming Rhea Tibrewala, VP Outreach Trishla Selarka, VP Research Team Akhil Rajani, Marketing Head A $15,000 investment today can provide a solution that can affect the lives of over a billion people.


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