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Atruevote.com voter-oriented cSCOREs. Table of contents Chapter 1. Current Affairs Chapter 2. The cSCORE Chapter 3. Beyond elections.

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Presentation on theme: "Atruevote.com voter-oriented cSCOREs. Table of contents Chapter 1. Current Affairs Chapter 2. The cSCORE Chapter 3. Beyond elections."— Presentation transcript:

1 atruevote.com voter-oriented cSCOREs

2 Table of contents Chapter 1. Current Affairs Chapter 2. The cSCORE Chapter 3. Beyond elections

3 Chapter 1 – Current affairs 1. THE VOTER DECISION PROCESS 2. THE CRISIS IN AMERICA 3. THE IGNORANCE EPIDEMIC

4 The Voter Decision Process IN A POLITICAL CAMPAIGN, THERE ARE 3 TYPES OF INFORMATION THAT WEIGH IN ON A VOTER’S CHOICE. -PERSONA IS CHARISMA THAT A CANDIDATE SHOWS IN PUBLIC -MEDIA SOURCES OF ADVERTISED OPINIONS HELD BY THE CANDIDATE -ISSUES IMPORTANT TO THE CANDIDATE (THE ONES THEY MAKE PUBLIC) Media Candidate Opponent Voter’s Choice Persona Issues

5 The Crisis in America – a loss of respect Why is it important for the voters to focus on the issues? Voters have lost respect because of campaign rhetoric and hyped ads. Elections should start making a difference, and need to be about what matters – the issues, not ads … leaders and the citizenry have developed a mutual distrust. The public perceives officials as distancing themselves from citizens whom they represent. At the same time, officials view the public as poorly informed and self-interested … in his book who will tell the people? the betrayal of american democracy, william greider (1992) … laments that the people and traditional institutions expected to alert citizens to (corrupt) behavior have either been consumed by this power structure or made ineffective by its size and influence. 1 1 introduction to the special issue on governance original research article the social science journal, volume 35, issue 4, 1998, pgs lisa s. nelson, mark d. robbins, bill simonsen

6 Introduction to the special issue on governance Original Research Article, The Social Science Journal, Volume 35, Issue 4, 1998, Pgs Introduction to the special issue on governance Original Research Article, The Social Science Journal, Volume 35, Issue 4, 1998, Pgs Lisa S. Nelson, Mark D. Robbins, Bill Simonsen Lisa S. Nelson, Mark D. Robbins, Bill Simonsen …citizens, scorned by public officials as ill informed, feel reciprocally that their leaders are doing a poor job of looking after their interests. If citizens are consumers of government, they are … fed up with department stores which can no longer deliver the services which they want at prices they can afford. Citizen belief in government … has reached the point where only 21% of citizens surveyed trust the federal government “most of the time” or “just about always” to do what is right (national election studies, 1996). these same citizens are making dramatic statements to pollsters, (and) in their turnout at the polls. 2

7 3 The politics of alienation: nonvoting and support for third-party candidates among 18–30 year-olds The Social Science Journal, Volume 40, Issue 1, 2003, Pages How is civic engagement developed over time? Emerging answers from a multidisciplinary field Journal of Adolescence, Volume 35, Issue 3, June 2012, Pages Erik Amnå...the differing process of socialization in the post-vietnam and post-watergate era has contributed to increased levels of disenchantment and political malaise among the nation’s potential electorate. Therefore, the “preoccupation” hypothesis about young individuals may now need to be complemented with the concept of a conscious decision to distance oneself from political involvement due to this disillusionment or alienation. This tendency appears to be even more apolitical in the emergence of “generation x”. 3...currently, signs of the weakened allure of traditional modes of civic engagement and political participation persist in political actions and interventions, although many studies show that young citizens prefer to express their opinions in modes of activity less connected to the formal sphere. 4

8 3 The politics of alienation: nonvoting and support for third-party candidates among 18–30 year-olds The Social Science Journal, Volume 40, Issue 1, 2003, Pages How is civic engagement developed over time? Emerging answers from a multidisciplinary field Journal of Adolescence, Volume 35, Issue 3, June 2012, Pages Erik Amnå...the differing process of socialization in the post-vietnam and post-watergate era has contributed to increased levels of disenchantment and political malaise among the nation’s potential electorate. Therefore, the “preoccupation” hypothesis about young individuals may now need to be complemented with the concept of a conscious decision to distance oneself from political involvement due to this disillusionment or alienation. This tendency appears to be even more apolitical in the emergence of “generation x”. 3...currently, signs of the weakened allure of traditional modes of civic engagement and political participation persist in political actions and interventions, although many studies show that young citizens prefer to express their opinions in modes of activity less connected to the formal sphere. 4

9 VOTER TURNOUT HAS DROPPED AND IS NEAR ONLY 50%

10 The Ignorance Epidemic Voters have little access to information about the real views of candidates. atruevote reviewed 112 academic articles and scholarly journals on America’s voters, finding ¼ of them made reference to voter ignorance. the problem is pandemic

11 From August to December 2012 ATV surveyed 72 voters in north central Indiana. 59 complained that every time they vote there is at least one race where they don’t know anything at all about the candidates.

12 Six of the fifty nine were politicians themselves. One was a circuit court judge.

13 Chapter 2 - Compatibility Score (The cSCORE) 1. THE LAYOUT 2. THE ALGORITHM 3. THE RESULT

14 The Layout - Implementation ATV is highly effective at obtaining exclusive political information through the following method

15 A voter takes the cSCORE survey which maps out political views

16 ATV then compares the voter and candidate views and gives the voter an easy compatibility score for each candidate A candidate takes the same cSCORE survey

17 When a voter completes the cSCORE survey, a compatibility score is run for every candidate on their ballot

18 This equates to a very simple list of who is on a voter’s ballot and what compatibility score (cSCORE) they each have with the voter John Doe Jane Austen Benedict Cumberbatch Austin Powers 10% 98% 44% 69%

19 The Algorithm – Details ATV goes through very specific steps to provide accurate scores

20 GUN CONTROL HUMAN RIGHTS THE ECONOMY FOREIGN POLICY MARRIAGE LAW MILITARY POLICY EDUCATION PRIVACY IMMIGRATION RELIGIOUS FREEDOM TAXES HEALTHCARE DRUG LEGALIZATION SOCIAL SECURITY ATV tracks 14 ideological factors in its survey:

21 Issue X Voter Position On a given issue, ATV runs algorithms to determine compatibility Candidate Position %

22 The Result – cSCORE by taking a 15-minute survey, voters get a free cSCORE of every candidate on their ballot Fenway Franks Georgie Porgie MaryLou Boxender TaxesImmigration Healthcare 85% 32%47% 44% 64% 38% … … … % FINAL % Voter = Candidates

23 Chapter 3 – Beyond Elections (ATV Data) accurate - all information is unbiased – not party solicited timely - the voters can update their answers at will vital – voter-initiated feedback from surveys is a new frontier in data mapping

24 ATV’s Voter Data is Unique PRECINCT-LEVEL INFORMATION ON COMPATIBILITY SCORES (cSCOREs) VOTER INITIATED FEED BACK TRACKING OF STRENGTH OF FEELING ON INDIVIDUAL ISSUES ABOUT THE ISSUES – NOT ABOUT THE ADS NON-PARTISAN PERSPECTIVE INSTEAD OF PHONING VOTERS FOR DATA WE ARE PROVIDING VOTERS WITH DATA EASY CANDIDATE SCORES FOR VOTERS


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