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Best Practice Canvass Leadership: Organise, Facilitate, Support Agenda: Introduction: Building on Rob’s base Plan To Win Cornerstones Barriers & Objections.

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Presentation on theme: "Best Practice Canvass Leadership: Organise, Facilitate, Support Agenda: Introduction: Building on Rob’s base Plan To Win Cornerstones Barriers & Objections."— Presentation transcript:

1 Best Practice Canvass Leadership: Organise, Facilitate, Support Agenda: Introduction: Building on Rob’s base Plan To Win Cornerstones Barriers & Objections Conclusion: Grassroots Leadership

2 Being Excellent: “Let’s just win” Luke Stickels  Community Organiser, Target Constituencies for General Election , Green Party of England of Wales  Field Director, State Election Campaign , Tasmanian Greens  Regional Organiser, Melbourne Federal Election Campaign,  Driver, deliveries, stalls, gopher, canvasser, volunteer organiser

3 Introduction: Building on Rob’s Base Takeaways:  Purpose  Preparation  Enabling  Deepen relationships  Positive experience (qualitative)  Data collection (quantitative)  SMART followup

4 Plan to Win:  Philosophy/Theory of Social Change  Incremental change  Relationships, shared story and values  Strategy  Mass mobilisation  1:1 Conversations  Grassroots Leadership  Information management  Tactics  Materials  Training: Purpose & Support

5 Our Winning Strategy:  Organised Conversations  Supported Teams  People Power

6 Organised 1:1 Conversations:  The only way we know we get new votes  With: voters, members & supporters  Connecting through story  Deepening relationships  Worldwide movement

7 Ganz Model

8 Supported Teams  Inherently Green, grassroots  People Power  Holding out a choice  Decentred leadership  No heroes

9 Roles: Ward Organiser  all campaign events  5-8 hours/week Canvassing Coordinator  trainer, supporter  3-5 hours/week Volunteer Recruitment Coordinator  helps everyone else  3-5 hours/week Data Coordinator  connects ward to central office  3-5 hours/week

10 The Situation in H&SFigureDiscuss Total Likely Voters12,432 We want to talk to them all! Attempts:4,05333% Ward Coverage; we want 200% Conversations:199549% of Attempts, 10,437 conversations to go! Definite Votes: % of Total Likely Voters, 24.8% Conversations Definitely Not Voting:747 Thanks for nothing, Russell Brand. The Situation in Pavilion:FigureDiscuss 2013 Pavilion Constituents:80, Pavilion Households:40,1402 people per household average Projected 2015 Turnout:64,280 Projected 2015 Votes Needed:26,543 Share the Strategy. Define the Challenge. Lean In.

11 Data Management Good Times:  Do you have comprehensive data process, from your electoral roll > database > canvass lists > voter contact > back to your database?  Can you effectively track volunteer pledges (tactics, availability, conditions, preferences) & share them easily with your team?  Do you have enough foreground to have a background?? (Luke’s cycling metaphor)

12  Marshall Ganz:  Holding out a choice  Don’t lower the cost of an action; raise its value  Positive experience (litmus test)  Competence Thresholds (tipping points)  Barriers & LEAP for voters & volunteers (Listen, Explore, Acknowledge, Progress)  Quality vs. quantity: -ground-game -ground-game Cornerstone Principles:

13 Script: A guide to help structure the conversation “the 4 Cs”: Connect Context Commitment Catapault Cue data priorities Facilitate a positive experience

14 Four-part Persuasion: 1. Story Your story, their story, our shared story Voter ID focus 2. Values These underpin our ideas, support for issues, intentions & actions; shared values 3. Achievements Proof of positive shared story & demonstrated shared values in action; our record & vision Persuasion focus 4. Contrast With other parties & alternatives; segue to our solutions; make the voter’s choice clear, empowering them

15 Barriers to Action & How to overcome them Barrier/ObjectionL.E.A.P (listen, explore, acknowledge, progress) Not enough policy knowledge“Use what you know”; Values, hearts vs. heads InexperienceGo in a pair until ready Shy/NervousGood listeners over good talkers Doubt over effectiveness/viability Come to training; go in a pair; try it once & debrief Kids & petsAbsolute vote-getters! Mobility/health issuesFlat streets, close to base, pair, shorter time (other task? Trainer?) Crippling anxiety/shutdownFair enough (positive experience) Recruit fellow supporters? Cater/host/billet?

16 Good (Session) Times: Before the Event (~1 week):  RSVPs? Host/cater/materials? Confirmed? Briefing (20-30 mins):  Your role: to support them to 1) have positive conversations, & 2) record quality data  Welcome/Introduce, ID new & experienced (normalise & adapt)  ASK: “Why take the time to come today?” (values, optimism)  Share aims: 1) to (re-)elect candidate/MP; 2) to grow movement  Spend 5-7 mins each: Script, Data, Materials  Ensure vols have your ph# & know when/where to debrief  BEST PRACTICE: Facilitate & reward experience Debrief (15 mins):  Tally/check data; troubleshoot questions, share stories (quality control/normalise)  RSVP to next event  Thank volunteers & celebrate your shared success

17 Troubleshooting: Back to Values  Use what you know and feel comfortable discussing. News/policy knowledge handy but not required. Voting is about values. “I don’t know, I’m a volunteer, but let me take your contact details so we can follow up.”  Affirm their knowledge and offer new information in the form of a question : “I hear what you say about [paraphrase/endorse]. Did you also know [your new info that builds from what they know]?”  What matters are your values: “...but I support Caroline because...[motivating issue].” Personalise/humanise.  Difference of opinion? Move from the issue to access their values (“What’s important to you about that?”); Paraphrase and affirm (“It sounds like you value...”); Tie to your own Green values, your shared values.  Politely acknowledge differences (“It’s difficult for everyone to agree on everything...”) but find common ground based on their values.  Don’t make any assumptions about who you speak to—what will secure their vote, given the positive values behind their key issue ?

18 Making it Work:  Events/week?  Weekends?  Staging points/hosting?  Seasonal?  Local knowledge?  Other adaptations?  Ward Organiser (all events)  Canvassing Coordinator (trainer, supporter)  Volunteer Recruitment Coordinator (helps everyone else)  Data Coordinator (connects ward & central office) Roles:

19 In Conclusion: 1. Being Excellent: “Let’s just win” 2. Grassroots Leadership


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