Presentation on theme: "How to Implement Tobacco-Free Educational Programs Brittney Hodges, CHES Phrakhoun Saynyarack Karmayle Johnson Ivan Merendon Heather Miller Tekayla Webb."— Presentation transcript:
How to Implement Tobacco-Free Educational Programs Brittney Hodges, CHES Phrakhoun Saynyarack Karmayle Johnson Ivan Merendon Heather Miller Tekayla Webb
Overview Introductions and welcome Tar Wars pre-test Statistics: Tobacco use in Oklahoma Industry marketing to youth Tar Wars program examples Importance of tobacco-free policies, resolutions, and ordinances Wrap up and questions
Tobacco Use in Oklahoma 23% of OK youth smoke 1 13% of OK youth use chewing tobacco, snuff, or dip 1 1 in 4 OK adults smoke (26.1%) 2 6% of OK adults use chewing tobacco, snuff, or dip 3 Declines are due to public health campaigns and policies 90% of smokers begin before age 18 Sources: 1 OK Youth Risk Behavior Survey 2011. http://www.ok.gov/health2/documents/TobaccoUse3_YRBS2011.pdfhttp://www.ok.gov/health2/documents/TobaccoUse3_YRBS2011.pdf 2 Behavioral Risk Factor Surveillance System 2011. http://apps.nccd.cdc.gov/brfss/display.asp?cat=TU&yr=2011&qkey=8161&state=OKhttp://apps.nccd.cdc.gov/brfss/display.asp?cat=TU&yr=2011&qkey=8161&state=OK 3 Center for Disease Control and Prevention. http://www.cdc.gov/tobacco/data.../state_data/state.../states/oklahoma.pdf
They Put What in a Cigarette? Nicotine Formaldehyde Carbon Monoxide Tar Arsenic Chromium Lead
Money Matters: Tobacco Advertising The tobacco industry spends $200 million per year in advertising in Oklahoma $12.8 Billion per year in the USA –$35 million dollars per day nationwide Images from www.trinketsandtrash.org
http://legacy.library.ucsf.edu/tid/fts84a00 Philip Morris (1981)
“Dressed to the 9s” Image: www.trinketsandtrash.org
Tar Wars Activities Pre-test results Cost, short-term effects, long-term effects Straw activity Analyze tobacco advertisements in groups Groups present findings
Pre-Activity Exercise Use the pre-activity worksheet to ask students to estimate the percentage of the population that uses tobacco products.
Bad breath or “zoo” breath Yellow teeth and fingers Spit stains on clothes and shoes Coughing/hacking/hurling phlegm Less money to spend on other things Activity 1 Short-Term Effects of Tobacco Use
Cardiovascular disease Cancer Emphysema Asthma Osteoporosis Chronic bronchitis Death Image: http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm259624.htm
Hold your nose and stand and run in place while breathing through the straw. Are you getting enough air into your lungs? Smoking makes breathing difficult, especially during exercise.
Use $5.00 as the average price of one pack of cigarettes. How much does it cost to use tobacco for: One week? One month? One year? Activity 3 Costs of Tobacco Use
One week = $35.00 One month = $140.00 One year = $1,680.00 50 years = $84,000 What else could you buy with this money? Activity 3 Costs of Tobacco Use
Image Lose weight/Be thin Peer Pressure Nicotine Addiction/Relaxation Looking older/being grown-up or like parents Advertising Activity 4 Reasons People Use Tobacco Image: http://www.fda.gov/ucm/groups/fdagov-public/documents/image/ucm307448.jpg
What are Tobacco Ads Selling? Magazine Ad Exercise Images found at www.trinketsandtrash.org
What are tobacco ads selling? Cool Image Good Looks/Glamour Hanging Out/Dating Friends/Popularity Tastes Good Activity 5 Tobacco and Advertising
Critical questions to ask: What themes do ads use to make you believe using tobacco is not harmful? Do tobacco ads tell the truth? What do the ads tell you about the people who use this brand of tobacco? What groups of people do the ads target? Activity 5 Tobacco and Advertising
Review topics covered during classroom presentation (ie, short-term effects) Ask students to state a few things they learned about each topic Emphasize the deceptive marketing techniques used in tobacco advertising Encourage students to create posters and help them brainstorm ideas
Contact Information AAFP Tar Wars Staff 800-TAR-WARS (800-827-9277) http://www.tarwars.org/online/tarwars/home/about/contact/tarwarsstaff.html State Coordinators http://www.tarwars.org/online/tarwars/home/about/contact/state.html
Importance of tobacco-free resolutions and policies 24/7 School Policies –Protect youth from secondhand smoke –Allow adults to be positive role models Outdoor recreational facility tobacco-free policies or resolutions –Reduce secondhand smoke and litter –Reduce youth observation of tobacco use
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